• Things in the Wild: Noticings Layar
    I’ve been wanting to play with Layar, the augmented reality browser for iPhone 3GS and Android for a while. So I did. As a test case, I’ve created a layar for Noticings, the utterly awesome photography game created by my friends Tom and Tom. It lets you see and find Noticings near you (if there […]
  • iPhone Book Concept
    Inspired by the Japanese iPhone/Book mashup that appeared in the Stop Press links recently, I made this rough concept of an in-book mobile app, riffing on ideas of the “enhanced edition“. Imagine if when you got a book, you also got a mobile app that contained the footnotes and index, supporting material and the searchable […]
  • Enhanced Editions: Bunny Munro and eBooks for the iPhone
    At the weekend, the fruits of several months of work at Apt finally hit the App Store in the form of Enhanced Editions‘ first title: The Death of Bunny Munro, by Nick Cave. Enhanced Editions ebooks are a different breed to most, as our mission is to work closely with publishers to obtain the best […]
  • Going mobile
    So, I just finished reading a novel on my phone. Stepping up to the plate, I downloaded Cory Doctorow’s Down and Out in the Magic Kingdom (which is a blast, by the way) from and gave it a go. And you know what? It was great. It was easy to read. It didn’t strain […]
  • Storypoints: A locative storytelling proposal
    Brief outline of ideas for locative storytelling (more thoughts originating from here and here). Goal: To produce a locative storytelling experience, where strands of the story are triggered by the reader/listener’s location. Tech requirements: GPS-enabled mobile phone, or Google Maps’ new locator function, headphones, application running on Symbian or Windows Mobile (or preferably both…). Personnel: […]
  • Secret stories
    A short story for you, in a different form. I’m not entirely sold on QR codes, but I like the interaction that they create, a physical bartering with the environment to obtain the message – providing people are willing to do so. There’s also the element of surprise inherent in uncovering the message. I’d like […]
  • Under the brown fog of a winter dawn
    An update on some of the locative stuff I’ve been talking about… I did get that GPS unit, and thanks to quite a lot of Googling I’ve managed to hack it to my laptop to update my location on Google Maps (screenshot above) – which involved teaching myself rudimentary Python and exploiting my new, poor […]
  • ICUE & mBooks
    Yesterday I was given a fascinating demonstration of ICUE, an application which allows ebooks purchased from the ICUE store to be read on a mobile phone. There are three reading modes: a simple down-scrolling page, a sideways-scrolling ticker, and ‘flicker’, which flashes a single word at a time, at a speed of your choosing. The […]
  • For Hire is the blog of James Bridle, a book and technology specialist with specific expertise in planning and producing web and new media projects for clients in publishing and the arts. If you'd like to hire me, have a look at my CV and portfolio, and feel free to get in touch.

    I am also a member of the Really Interesting Group.

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    Speaking Engagements:

    I am available for conferences and other events. For examples, see my talks at Interesting, Playful, South by Southwest, dConstruct and Tools of Change Frankfurt.

    A complete list of talks, with links, is available.