Archive
As regular readers know, I’m currently in India as part of the British Council’s UK Young Publishing Entrepreneurs scheme. We’ve spent the last few days at the utterly wonderful Jaipur Literary Festival, and while I’ve got some time online I thought I’d write up one of the many talks I attended, and its associated lessons. Much more of this kind of thing to come. The very first session I attended on Friday morning was with bestselling author Chetan Bhagat (left). His first novel, Five Point Someone and it’s successor, One Night at the Call Center are... Read the rest of this post →
Imagine a book that told a different story every time it was opened. The story might change depending on the gender of the reader, or the sex. It might depend on the location of the reader, or the position of the book in time; the time of day, or time in years. Centuries might pass before the book tells the same story again. The nature of the web makes such a book possible. Immediately, a simple reading of the user-agent to determine the reader’s operating system and browser could be used to present each with a different version, breaking the... Read the rest of this post →
FTW (“For The Win”): An enthusiastic emphasis to the end of a comment, message, or post. Sometimes genuine, but often sarcastic. Originated from the game show Hollywood Squares where the result of the player’s response is expected to win the game. [Urban Dictionary] The term ‘Win’ and its antonym ‘Fail’ have outgrown their origin in FTW. In (extremely) current slang, they are used to denote all aspects of success and failure, and have been both adjectivised (“Incredibly win”) and quantified (“Full of fail”): the ultimate accolades of the emergent argot. I’m not going to apologise for... Read the rest of this post →
For Hire
Booktwo.org is the blog of James Bridle, a book and technology specialist with specific expertise in planning and producing web and new media projects for clients in publishing and the arts. If you'd like to hire me, have a look at my CV and portfolio, and feel free to get in touch.
I am also a member of the Really Interesting Group.
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Speaking Engagements:
I am available for conferences and other events. For examples, see my talks at Interesting, Playful, South by Southwest, dConstruct and Tools of Change Frankfurt.
A complete list of talks, with links, is available.


