• The beauty of engineers: Google
  • Enhanced Editions: Bunny Munro and eBooks for the iPhone
    At the weekend, the fruits of several months of work at Apt finally hit the App Store in the form of Enhanced Editions‘ first title: The Death of Bunny Munro, by Nick Cave. Enhanced Editions ebooks are a different breed to most, as our mission is to work closely with publishers to obtain the best […]
  • If ebooks fail, I’m blaming John Lewis
    Really quite appalled by this, from Saturday’s Grauniad. Sony should sue. There’s a case that it’s about R&J, not the Reader, but I’m not buying it. Lazy, stupid, annoying.
  • Amazon, the Kindle, and the iPhone
    Here’s a thing someone floated at me. What if Amazon released a Kindle-reading app for the iPhone? It’s a thought, isn’t it? After initial doubts – why would Amazon deliberately waste all that investment in the Kindle hardware? – I did come to the conclusion that the Kindle and iPhone demographics, while they certainly overlap, […]
  • Are books applications?
    O’Reilly’s Tools of Change for Publishing blog has a nice series of posts on books as ebooks as applications: Linking Books with the Web-Way of Thinking Treating Ebooks Like Software A Big Boost to Books as Apps? I just want to voice something that has been bothering me a little about this (and given some […]
  • On publishers and software development
    “The blogosphere has been buzzing since the App Store launched over last weekend with comments about ‘dozy publishers’ who have missed a great opportunity to make their books available on the iPhone. But apart from a few digital PR points scored against competing publishers, there doesn’t seem to me to be any huge value in […]
  • A salute to Michael Stackpole
    So the iPhone 2.0 is here, and with it a slew of reading apps. There are two approaches here: create a standalone ereader that can be used to read ebook files, or create standalone apps for each book. The former is definitely better, and the reader of choice so far appears to be Lexcycle’s Stanza, […]
  • The Kindle has landed.
    So, it’s finally here, and damn, it’s still ugly. Really, really ugly. Go watch the video demos (short one at the top, longer one lower down). But it has some things going for it. There are a lot of touches I really like, like easy ordering of low-price ebooks direct from Amazon without having to […]
  • Knowhow and readers’ metadata
    Adobe have just launched a fascinating project called Knowhow which allows user-generation of help data in CS3. Items in knowhow’s network with contextual CS3 terms appear as tooltips in CS3 itself (image and link via swissmiss). Flickr and many other services uses simple tagging to provide metadata around their content, but this system offers […]
  • Papering over the cracks
    With new technology comes the need to rethink certain conventions. The above is clipped from a Macmillan ebook (link), and while I don’t wish to do anyone in particular down, and the technology is young, I think it speaks to a disparity in the understanding of ebooks: they are not simply paper books, scanned page […]
  • Microsoft Reader
    I wrote about Adobe’s Digital Editions, its Adobe Reader-lite for ebook fans, a while back, but until today I hadn’t tried out Microsoft Reader – and what a pig it is. Admittedly, it’s designed primarily for PDAs (hence the Cleartype technology), but for the flagship eReader product from the largest software company on the planet, […]
  • Papering over the cracks
    Whenever I try to tell people how the traditional book is on the way out and we’ll all be reading very differently a lot sooner than people think, the standard response is that people like traditional books, they like the look and feel, and nothing will ever substitute for that. Well, sorry, but it will. […]
  • Adobe Digital Editions: Disappointing
    Adobe have just dropped the first fruit of their takeover of Macromedia – and it’s book-related. New eReader technology Adobe Digital Editions is a Flash-based Rich Internet Application – that is, it takes all of the online benefits of connectivity and streams them through a pleasant, pervasive interface that lets you interact with things rather […]
  • eReader round-up
    Following our extended coverage of the Sony eReader, I thought we should point towards a few other ways to read eBooks – chosen, it must be said, pretty much at random, but no less illustrative for that. Engadget on Panasonic’s Word Gear. This looks nice, and is competitively priced against the Sony. Unlike the Sony, […]
  • Sony Reader sells out
    Following widespread hoots of derision from the publishing industry, guess what? From the Bookseller: “Overwhelming demand” for the new e-reader from Sony means that the device has sold out online. Priced at US$349.99, the ebook reader was launched on 27th September and sold out shortly afterwards. Sony states on its website that “due to overwhelming […]
  • Birth pangs of a new literature
    Welcome to This site was inspired by the following piece of writing first posted at This should give you some idea of where booktwo came from, and where it’s supposed to be going. There’s been a bit of a creative block in these parts for a while. Half-formed thoughts. Unfinished articles. Sweaty, 5am […]
  • For Hire is the blog of James Bridle, a book and technology specialist with specific expertise in planning and producing web and new media projects for clients in publishing and the arts. If you'd like to hire me, have a look at my CV and portfolio, and feel free to get in touch.

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