Stop Press for July 30th

July 31, 2010

  • Not Voodoo: How to save publishing "But see, publishing people are always whingeing about how they're selling fewer books, that the industry is on its last legs, that times are tough, that they're nearly 30 and haven't had a baby, etc. And this is partly because people who work in publishing do tend to be drawn from the ranks of nature's whiners and also, because they don't have to make their product, they only have to sell it, so they've got a complex about how comparatively easy their job is, compared to that of the authors they're forced to associate with, which means they have go on and on about how difficult and overwhelming it all is." Plus more on branding, from a non-publisher.
  • Norman Spinrad At Large: THE PUBLISHING DEATH SPIRAL–part one–The Cold Equations "Let’s say that some chain has ordered 10,000 copies of a novel, sold 8000 copies, and returned 2000, a really excellent sell-through of 80%. So they order to net on the author’s next novel, meaning 8000 copies. And let’s even say they still have an 80% sell-through of 6400 books, so they order 6400 copies of the next book, and sell 5120…. You see where this mathematical regression is going, don’t you?" There's more, all worth reading.

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