• Faster, Higher, Stronger
    George Perec’s W, and the tyranny of the Olympic Ideal, by James Bridle. The Frenchman Pierre Frédy, Baron de Coubertin, founder of the modern Olympics, believed that the Olympic games could be a force for peace in the world, creating a new religion “adhering to an ideal of a higher life, to strive for perfection”, as well an an elite “whose origins are completely egalitarian”. But they had a darker, parallel root: Coubertin had seen his nation humiliated in the Franco-Prussian war of 1870-71 and blamed its failure on the dissoluteness of its youth. Only through strenuous physical exercise could ...
  • The long moment
    Flickr, everyone’s favourite photo site, just added video, and not everyone is happy about it. But Flickr has been very clever – their video offering is not designed to rival YouTube or the rest as a repository for short films, comedy clips and old adverts. Instead, they’ve limited the videos to 90 seconds to create a new niche: the long moment. The idea has been around for a while – see the ‘long pose’ meme on YouTube for an example – but Flickr’s smarts are in seeing the gradual amalgamation of digital video and still photography in ...
  • We suspect this manoeuvre
    If you’ve not been keeping up, Amazon is making a massive and highly controversial land-grab for POD and the long tail of publishing. More info here. As this is a very big issue indeed, and no worthy body on this side of the pond seems to be making a fuss, I’m only too happy to reprint this statement and appeal from the US Authors’ Guild. Don’t think it won’t happen here. Last week Amazon announced that it would be requiring that all books that it sells that are produced through on-demand means be printed by BookSurge, their in-house ...
  • For Hire is the blog of James Bridle, a book and technology specialist with specific expertise in planning and producing web and new media projects for clients in publishing and the arts. If you'd like to hire me, have a look at my CV and portfolio, and feel free to get in touch.

    I am also a member of the Really Interesting Group.

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    Speaking Engagements:

    I am available for conferences and other events. For examples, see my talks at Interesting, Playful, South by Southwest, dConstruct and Tools of Change Frankfurt.

    A complete list of talks, with links, is available.