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	<title>Comments on: Unpackaged</title>
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	<description>The future of Literature</description>
	<pubDate>Sat, 11 Oct 2008 13:59:06 +0000</pubDate>
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		<title>By: Anne Callahan</title>
		<link>http://booktwo.org/notebook/unpackaged/#comment-14590</link>
		<dc:creator>Anne Callahan</dc:creator>
		<pubDate>Tue, 05 Feb 2008 22:44:37 +0000</pubDate>
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		<description>I think your notion that a "good, full-size, hardcopy jacket" is able to "convey the 'mood' of a book" gets to the heart of the problem with the shoebox analogy and points toward an answer to the question, why do we judge books by their covers? Book cover design as an industry has evolved in close discourse with printers and especially with publishers -- who themselves make every effort to maintain a close discourse with the market. Even where book covers seem inappropriate or misleading to us as readers, they always reflect deliberate choices on behalf of the publishers and/or the designers, and they can always tell us something about the content and cultural position of a book. Like other forms of advertising, they can be read more or less intelligently -- and they can be designed more or less intelligently -- but I think it's more a question of how to judge a book by its cover than why judge a book by its cover.

Your larger question, about how covers translate with content into digital formats, is really interesting. Apple has made lots of room for "visual signifiers" in the interface designs of most of its products, and the idea of cover art accompanying an album or a book seems pretty reasonable for digitized versions of cultural products that were born in the physical analog world. But cover design does seem like a silly proposition for a product that never had and never will have a printed paper cover. It'll be exciting to see what solutions people come up with in response to new reading/listening technology. There are clever systems and ideas-for-systems for displaying cover art for digital music, for example, but the conception and production of the art itself hasn't really changed yet.</description>
		<content:encoded><![CDATA[<p>I think your notion that a &#8220;good, full-size, hardcopy jacket&#8221; is able to &#8220;convey the &#8216;mood&#8217; of a book&#8221; gets to the heart of the problem with the shoebox analogy and points toward an answer to the question, why do we judge books by their covers? Book cover design as an industry has evolved in close discourse with printers and especially with publishers &#8212; who themselves make every effort to maintain a close discourse with the market. Even where book covers seem inappropriate or misleading to us as readers, they always reflect deliberate choices on behalf of the publishers and/or the designers, and they can always tell us something about the content and cultural position of a book. Like other forms of advertising, they can be read more or less intelligently &#8212; and they can be designed more or less intelligently &#8212; but I think it&#8217;s more a question of how to judge a book by its cover than why judge a book by its cover.</p>
<p>Your larger question, about how covers translate with content into digital formats, is really interesting. Apple has made lots of room for &#8220;visual signifiers&#8221; in the interface designs of most of its products, and the idea of cover art accompanying an album or a book seems pretty reasonable for digitized versions of cultural products that were born in the physical analog world. But cover design does seem like a silly proposition for a product that never had and never will have a printed paper cover. It&#8217;ll be exciting to see what solutions people come up with in response to new reading/listening technology. There are clever systems and ideas-for-systems for displaying cover art for digital music, for example, but the conception and production of the art itself hasn&#8217;t really changed yet.</p>
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		<title>By: James Bridle</title>
		<link>http://booktwo.org/notebook/unpackaged/#comment-14274</link>
		<dc:creator>James Bridle</dc:creator>
		<pubDate>Fri, 01 Feb 2008 10:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://booktwo.org/notebook/unpackaged/#comment-14274</guid>
		<description>Sarah - thanks for that. I think you're quite right, the shoebox analogy isn't quite right (although I still think product/packaging distinction holds).

Icons is an interesting point - most book jackets on retail and publisher websites have been reduced to the size of desktop icons and it's something I've heard increasingly in cover briefs: "this has to look good on the book shelf, and 100px high on Amazon."

Interesting too that many of the submissions to &lt;a href="http://www.coversourcing.co.uk" rel="nofollow"&gt;Coversourcing&lt;/a&gt; have been quite 'iconic'.

Perhaps we'll see a visual language developed to do some of that instant communication which, as you say, is still necessary, but not so easy on the screen. I don't think it will ever be able to convey the 'mood' of a book as well as a good, full-size, hardcopy jacket (or a gatefold LP, etc.), but it might be an improvement on the current situation.</description>
		<content:encoded><![CDATA[<p>Sarah - thanks for that. I think you&#8217;re quite right, the shoebox analogy isn&#8217;t quite right (although I still think product/packaging distinction holds).</p>
<p>Icons is an interesting point - most book jackets on retail and publisher websites have been reduced to the size of desktop icons and it&#8217;s something I&#8217;ve heard increasingly in cover briefs: &#8220;this has to look good on the book shelf, and 100px high on Amazon.&#8221;</p>
<p>Interesting too that many of the submissions to <a href="http://www.coversourcing.co.uk" rel="nofollow">Coversourcing</a> have been quite &#8216;iconic&#8217;.</p>
<p>Perhaps we&#8217;ll see a visual language developed to do some of that instant communication which, as you say, is still necessary, but not so easy on the screen. I don&#8217;t think it will ever be able to convey the &#8216;mood&#8217; of a book as well as a good, full-size, hardcopy jacket (or a gatefold LP, etc.), but it might be an improvement on the current situation.</p>
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		<title>By: Sara Lloyd</title>
		<link>http://booktwo.org/notebook/unpackaged/#comment-14126</link>
		<dc:creator>Sara Lloyd</dc:creator>
		<pubDate>Wed, 30 Jan 2008 15:16:27 +0000</pubDate>
		<guid isPermaLink="false">http://booktwo.org/notebook/unpackaged/#comment-14126</guid>
		<description>Well, I guess as publishers move their content online they need to be a lot better at adding tools and functionality around the content that give readers the wherewithal to categorise and describe the content, through tags, commenting etc. At the moment retailers, like Amazon, have been better at thinking about this than publishers have. But aside from this, why not continue to have an image to depict what you will find once you open the electronic file, just as we have had for years to depict the contents of a printed book. Images are a very powerful, iconic way to say a lot of things. Of course, it's all quite subjective stuff, but then words can be, too! I don't think the shoe analogy works, because once you open the shoe box you can - in an instant - see everything there is to see about the shoes and you can make an instant judgement about whether you like them (and the shoe box usually therefore just carries a picture of the shoe). However, when you open up a book, be it a printed book or a digital file, you cannot *instantly* see what it's all about and know whether you'll enjoy it.</description>
		<content:encoded><![CDATA[<p>Well, I guess as publishers move their content online they need to be a lot better at adding tools and functionality around the content that give readers the wherewithal to categorise and describe the content, through tags, commenting etc. At the moment retailers, like Amazon, have been better at thinking about this than publishers have. But aside from this, why not continue to have an image to depict what you will find once you open the electronic file, just as we have had for years to depict the contents of a printed book. Images are a very powerful, iconic way to say a lot of things. Of course, it&#8217;s all quite subjective stuff, but then words can be, too! I don&#8217;t think the shoe analogy works, because once you open the shoe box you can - in an instant - see everything there is to see about the shoes and you can make an instant judgement about whether you like them (and the shoe box usually therefore just carries a picture of the shoe). However, when you open up a book, be it a printed book or a digital file, you cannot *instantly* see what it&#8217;s all about and know whether you&#8217;ll enjoy it.</p>
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		<title>By: Eoin Purcell</title>
		<link>http://booktwo.org/notebook/unpackaged/#comment-14016</link>
		<dc:creator>Eoin Purcell</dc:creator>
		<pubDate>Mon, 28 Jan 2008 18:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://booktwo.org/notebook/unpackaged/#comment-14016</guid>
		<description>[...] James Bridle always has interesting stuff to say and today's point is as well made as ever. [...]</description>
		<content:encoded><![CDATA[<p>[...] James Bridle always has interesting stuff to say and today&#8217;s point is as well made as ever. [...]</p>
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