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10/04/08: The long moment

Flickr, everyone’s favourite photo site, just added video, and not everyone is happy about it. But Flickr has been very clever - their video offering is not designed to rival YouTube or the rest as a repository for short films, comedy clips and old adverts. Instead, they’ve limited the videos to 90 seconds to create a new niche: the long moment.

The idea has been around for a while - see the ‘long pose’ meme on YouTube for an example - but Flickr’s smarts are in seeing the gradual amalgamation of digital video and still photography in the same devices, and making a useful connection between the two media produced.

Literature is usually, and paradoxically, perceived as both static - fixed and unchanging on the page - and temporal; spooling along a timeline, occupying an extended period from start to finish. If literature has a photo moment, a pinpointable spot, it is the phoneme, or perhaps the word. Joyce’s great ‘frseeeeeeeefronnnng‘, my favorite sound in all literature, or Keat’s ‘Forlorn!’, tolling like a bell in Ode to a Nightingale.

Is there such a thing as a long textual moment? If there is, I would suggest that it can perhaps be found - again paradoxically - in silence, whether in the Beckett’s brooding pauses, or the crystalline, breathless moment at the end of a poem, when the last words hang in the air and, soundlessly, resound.

Above, my ‘long photo’ of African Wild Dogs pacing their enclosure at London Zoo, taken this bright, shiny morning on the canal.

07/04/08: We suspect this manoeuvre

If you’ve not been keeping up, Amazon is making a massive and highly controversial land-grab for POD and the long tail of publishing. More info here. As this is a very big issue indeed, and no worthy body on this side of the pond seems to be making a fuss, I’m only too happy to reprint this statement and appeal from the US Authors’ Guild. Don’t think it won’t happen here.

Last week Amazon announced that it would be requiring that all books that it sells that are produced through on-demand means be printed by BookSurge, their in-house on-demand printer/publisher. Amazon pitched this as a customer service matter, a means for more speedily delivering print-on-demand books and allowing for the bundling of shipments with other items purchased at the same time from Amazon. It also put a bit of environmental spin on the move, claiming less transportation fuel is used (this is unlikely, but that’s another story) when all items are shipped directly from Amazon.

We, and many others, think something else is afoot. Ingram Industries’ Lightning Source is currently the dominant printer for on-demand titles, and appears to be quite efficient at its task. They ship on-demand titles shortly after they are ordered through Amazon directly to the customer. It’s a nice business for Ingram, since they get a percentage of the sales and a printing fee for every on-demand book they ship. Amazon would be foolish not to covet that business.

What’s the rub? Once Amazon owns the supply chain, it has effective control of much of the “long tail” of publishing — the enormous number of titles that sell in low volumes but which, in aggregate, make a lot of money for the aggregator. Since Amazon has a firm grip on the retailing of these books (it’s uneconomic for physical book stores to stock many of these titles), owning the supply chain would allow it to easily increase its profit margins on these books: it need only insist on buying at a deeper discount — or it can choose to charge more for its printing of the books — to increase its profits. Most publishers could do little but grumble and comply.

We suspect this maneuver by Amazon is far more about profit margin than it is about customer service or fossil fuels. The potential big losers (other than Ingram) if Amazon does impose greater discounts on the industry, are authors — since many are paid for on-demand sales based on the publisher’s gross revenues — and publishers.

We’re reviewing the antitrust and other legal implications of Amazon’s bold move. If you have any information on this matter that you think could be helpful to us, please call us at (212) 563-5904 and ask for the legal services department, or send an e-mail to legalservices@authorsguild.org.

Feel free to post or forward this message in its entirety.

*

Copyright 2008, The Authors Guild. The Authors Guild is the [US] nation’s largest society of published book authors.

28/03/08: Amazon’s POD monopoly

I wanted to post this quickly, before it gets lost in the weekend. Authors and publishers who use Print-On-Demand printers in the US have recently been hearing that Amazon will only continue to carry their works if they switch to Amazon’s own POD property, BookSurge. WritersWeekly has the full story.

This is a pretty big deal. Amazon has around 15%-20% of the total book market (in the UK), but the vast majority of the online book market, which is growing all the time. Meanwhile, POD has been turning from a vanity publisher’s niche into a mainstream printing option - Cambridge University Press recently passed the 10,000 title mark (pdf news release) with Lightning Source. Big publishers are increasingly turning to POD to support backlist titles, while new publishers use the technology to bypass the industry’s traditional (and traditionally expensive) high print run, warehousing and return mechanisms (and yes, this is personal: an upcoming project of mine uses POD extensively - and not BookSurge).

Have no doubt that POD is only going to grow. 50% of all books printed are never read - that figure, coupled with the growth of ebooks (another potential monopoly for Amazon), ensures that POD will account for the majority of books published at some not-too-distant point in the future. At the moment, there are price and quality issues, but these are rapidly changing.

What Amazon is attempting to do is build a print/bookseller monopoly as POD enters the mainstream. As Amazon is the largest online bookseller, POD publishers are going to have to use BookSurge even if there books are sold in plenty of other places. And using BookSurge involves higher costs, and being locked into Amazon’s crippling discount rates. Some may say it’s time to boycott Amazon, but most won’t have that option.

It’s an incredibly retrograde step. All our recent talk about mass customisation entirely depends on open, independent manufacturing and distribution platforms - the opposite of what Amazon is trying to force on its suppliers. I have to say that we did see this coming, but it doesn’t excuse a clearly monopolistic and unethical action on Amazon’s part. We’ve yet to hear anything in the UK, but we’re going to be watching developments in the US with a keen interest.

UPDATE: I’ve already heard from one POD publsher who has 30,000 books with Lightning Source, and an exclusive contract. Over a third of their sales are through Amazon, so if this happened to them…

UPDATE 2: The same POD publisher has been back in touch, and according to Lightning Source UK, Amazon hasn’t done anything on this side of the pond yet, and they “don’t think” they will, which isn’t terribly reassuring.

UPDATE 3: Teleread’s up with it’s usual high standard of analysis.

UPDATE 29/3/07: In the comments, an anonymous POD publisher says they’ve had the buy-button removed from their Lightning Sourced books by Amazon UK. Anyone else?

05/03/08: Dance of the Concords

I was recently asked for links on the subject of Joyce’s Finnegans Wake, and, hunting around, came across http://fweet.org/, the utterly bonkers Finnegans Wake Extensible Elucidation Treasury, a collection of over 78,000 notes on the Wake, gathered from numerous written sources. Very easy to get lost in.

It reminded me of another great resource for comprehension: HyperArts’ excellent Thomas Pynchon site, which has grown dedicated wikis since I last visited, in addition to the most useful concordance to Gravity’s Rainbow:

White Visitation
34; former mental hospital located in the fictional town of Ick Regis on the coast of southern England; now part of SOE; location of PISCES; D-Wing still has “loonies”; “devoted to psychological warfare” 35; “they’re all wild talents–clairvoyants and mad magicians” 40; 72-74; described, 82-83; D-Wing, 230; 533; 627

I was also, just this morning, researching a favourite phrase of my Father’s: “‘Tis a poor heart that never rejoices.” He’s always attributed it to Wodehouse, but I uncovered several older sources. Dickens uses the phrase in Barnaby Rudge:

‘What happened when I reached home you may guess. … Ah! Well, it’s a poor heart that never rejoices.’
[1841 Dickens, ‘Barnaby Rudge‘ iv.]

but it appears that Captain Marryat is the originator, using it in several books:

‘Well,’ continued he, ‘it’s a poor heart that never rejoiceth.’ He then poured out half a tumbler of rum.
[1834 Marryat, ‘Peter Simple‘ I. v.]

“You had a drop too much, that’s all, and what o’ that? It’s a poor heart that never rejoiceth. Rouse a bit, wash your face with cold Thames water, and in half-an-hour you’ll be fresh as a daisy.”
[1834 Marryat, ‘Jacob Faithful‘ I. v.]

“Tis a long while since I have sung, but it’s a ‘poor heart that never rejoiceth.’”
[1848 (posthumous), Marryat, ‘The Little Savage‘]

There’s also an occurrence in an 1844 text in Oxford University Library, called Hampton Court, or, The Prophecy Fulfilled, so the phrase appears to date from around this time.

My personal favourite site, however, is Bartleby’s edition of Brewer’s peerless Dictionary of Phrase and Fable, which is endlessly rewarding:

Tom O’Bedlams.
A race of mendicants. The Bethlem Hospital was made to accommodate six lunatics, but in 1644 the number admitted was fortyfour, and applications were so numerous that many inmates were dismissed half-cured. These “ticket-of-leave men” used to wander about as vagrants, chanting mad songs, and dressed in fantastic dresses, to excite pity. Under cover of these harmless “innocents,” a set of sturdy rogues appeared, called Abram men, who shammed lunacy, and committed great depredations.
         “With a sigh like Tom O’Bedlam.”
         Shakespeare: King Lear, I. 2.

Frazier’s Golden Bough is pretty great too, but Brewer’s, originally published in 1870, and highly idiosyncratic in style and frequently venturing into trivia and apocrypha, seems made for the web. Old reference works are joining journals and epistolary novels - like recent web editions of Pepys and Swift - in finding new audiences, hungry for information.

20/02/08: Transf(orm)ats

transformats.jpg

I’m currently reading a book in three formats at once. I’ve got a nice paperback copy for bed and sofa reading. I’ve got an ebook formatted for my mobile phone for tubes and buses. And I’ve got a free audiobook—an MP3 also on my mobile phone—for when I’m cycling along the canal to work in the mornings. (I could also read by email and RSS, if desired).

None of this is perfect. The pbook is an old photostat copy - it was cheap, but it’s poorly set, there are a lot of (uncorrectable) typos and there’s little metacontent (e.g. a good, contextual introduction - a real value-add in pbooks). The ebook is fine but very limited, and I keep pressing the wrong button and skipping to the wrong place (despite now being quoted on their homepage, I’m not an unqualified fan of booksinmyphone). And the audiobook is too quiet and read in a fairly toneless Californian voice, which just doesn’t suit the text. Nevertheless.

What does this tell us? Well, firstly, that the old idea of the ‘book’ as distinct, inviolable, physical entity is well and truly gone - we’ve had ‘audiobooks’ for decades, for starters. Many audiobooks typically outsell the hardback editions of their print counterparts, and while this market has yet to really break through into mp3s, Amazon’s acquisition of Audible and increased iTunes support will change this eventually. The main issue at the moment, as with ebooks, is pricing.

The other thing I think we need to pay more attention to is interoperability (? right word) between formats, because these aren’t going to stop multiplying. I don’t just mean making ebooks platform-independent, I mean building structures that make skipping between formats easy. Yesterday’s proposal contains the germ of this, but really a universally agreed mark-up language for texts to allow direct-linking at a line-by-line level is necessary.

Which isn’t going to happen, of course—imagine creating a mark-up language for all the different versions of Shakespeare’s texts alone—but it’s fun to think about. And possibly create things now that will help.

28/01/08: Unpackaged

Things Magazine just pointed to the growing cult of book covers online - Flickr groups for good looking books, old paperbacks, graphics and more, and similar projects like their own, wonderful Pelican Project. There are also plenty of blogs dedicated to the subject, and Penguin have spent the last couple of year deliberately turning them into a fetish item.

But why? Only today we learn that books are the number one internet product, and the weighting of book covers on ecommerce sites has long mystified me. We’re still selling books by the cover, even though their original purpose was only ever to attract the eye in the physical bookshop; online, they become pixelated blurs, lacking any of the distinctions of colour and typography that obsess designers. The covers are no longer representative.

Even actual ebooks are still represented by “covers”. It’s not unique - this continued reliance on a visual signifier for a virtual product is paralleled in Apple’s iTunes store and, particularly, Coverflow, and you see it too in the ‘boxing’ of downloadable software.

We say, “don’t judge a book by its cover”, but we always do. The web, and particularly the rise of the ebook, should allow us to make better, more informed judgements about what we buy and read - or at least, that judgement should be based on the skill of the writer, and not the illustrator. You don’t buy shoes for the box, do you?

Is there a better way of communicating content?

06/12/07: Vonnegut, the Novel, the Object

I was at a symposium some years back with my friends Joseph Heller and William Styron, both dead now, and we were talking about the death of the novel and the death of poetry, and Styron pointed out that the novel has always been an elitist art form. It’s an art form for very few people, because only a few can read very well. I’ve said that to open a novel is to arrive in a music hall and be handed a viola. You have to perform. [Laughs.] To stare at horizontal lines of phonetic symbols and Arabic numbers and to be able to put a show on in your head, it requires the reader to perform. If you can do it, you can go whaling in the South Pacific with Herman Melville, or you can watch Madame Bovary make a mess of her life in Paris. With pictures and movies, all you have to do is sit there and look at them and it happens to you.
—Kurt Vonnegut, in his very last interview (via Iain Tait).

Vonnegut is of course, as ever, spot on. The novel as we understand it today hasn’t been with us very long (Wikipedia has a wonderfully dense page on the subject, I prefer Defoe’s Robinson Crusoe (1719) as a reasonable birth date), yet it is the point on which all debates about the future of literature turn; specifically, it is what we usually mean when we talk about “the book”.

It’s also what we mean when we discuss the ebook. Take legendary book designer Chip Kidd’s response to the Kindle:

PEOPLE DON’T WANT TO READ BOOKS ON A SCREEN. Why is that so hard for someone as obviously smart as Jeff Bezos to accept? The reason the iPod took off is that music was never meant to be a “thing” in the first place. It was born as pure sound, and pure sound is what it has returned to. But books were always physical objects, and the printed book as a piece of technology has yet to be improved upon. [Source]

Well that’s just bullshit, frankly. Books are not born as ‘things’ either, but you can understand a designer of physical things choosing this side to shout about. Many books have already stopped being ‘things’ and migrated to the virtual: Wikipedia, for example. Wikipedia is not a book, but it was, really: it’s form comes from a book, from all encyclopædias, but it has evolved off the page. Likewise many, many STM titles, likewise many journals, likewise much poetry and short fiction. But the novel as object has a stranglehold on our imaginations.

Which is fine. Novels are great. And right now, there is no device which betters the traditional book in delivering it. Except, it saddens me that a designer of Kidd’s stature can’t see that the page is a screen. The uniqueness of the novel lies in that effort, that performance of the reader that Vonnegut talks about, not in a mode of reproduction. Bar a small number of extreme experimentalists (I’m thinking B.S. Johnson, and similar), the physical book has shaped the novel for the last 300 years - we are approaching a point where this will no longer be true. And I think that’s pretty exciting - elitist, performative novel-lover that I am.

13/11/07: Herds of Accuras

Jeremy Ettinghausen just announced Penguin’s new Facebook page over at the Penguin blog with a particularly apposite and self-effacing quote:

“Bohemias. Alternative subcultures. They were a crucial aspect of industrial civilization in the two previous centuries. They were where industrial civilization went to dream. A sort of unconscious R&D, exploring alternate societal strategies … But they became extinct.”
“Extinct?”
“We started picking them before they could ripen. A certain crucial growing period was lost, as marketing evolved and the mechanisms of recommodification became quicker, more rapacious. Authentic subcultures required backwaters, and time, and there are no more backwaters. They went the way of geography in general…”
— William Gibson, All Tomorrow’s Parties

I loathe Facebook (yes, I have a profile), and the new product pages are one of the clumsiest, least elegant, most obnoxious ideas to hit the net for a while - proclaiming yourself a fan of a brand, much like all the tools driving branded sports cars around Second Life. You can build yourself a rocket ship! Why are you driving an Accura? That’s pretty much how I feel about dragging corporate entities into social spaces.

But that’s clearly a personal view that isn’t reflected in any way by the vast majority of FB users, who will in all likelihood plaster their homepages with the same blinking corporate tattoos that their supposed inferiors on Myspace have been pasting up for years. Because - and this is what I’m afraid of - Gibson was off by one remove: it’s people not marketers who are commodifying their spaces. People prefer to feed on this stuff than build their own glittering backwaters. A colossal failure of imagination is occurring, but it’s in our own heads, not in that of some ingenious, impersonal, infernal marketeer.

Where’s my goddamn rocketship?

20/09/07: Tech trolls and the space of literature

However, the work—the work of art, the literary work—is neither finished nor unfinished: it is. What it says is exclusively this: that it is—and nothing more. Beyond that it is nothing. Whoever wants to make it express more finds nothing, finds that it expresses nothing. He whose life depends upon the work, either because he is a writer or because he is a reader, belongs to the solitude of that which expresses nothing except the word being: the word which language shelters by hiding it, or causes to appear when language itself disappears into the silent void of the work.

On Tuesday morning, I witnessed a very entertaining debate between Bill Thompson and Dr Nick Baylis at iDesign London. Entertaining because Bill Thompson is a shameless cheerleader for social (and most other) technologies, whereas Dr Baylis believes that technology (or rather, the uses to which we put technology, although he wasn’t very clear on this) are making us unhappy and ill.

Dr Baylis soon emerged as a book-pusher of the Andrew Keen mould, and was easily seen off, although not before revealing his patent lack of research in the subject - his unfounded belief that relationships begun on the internet were doomed to fail was particularly ridiculous, and actually rather offensive to a number of those present. Lloyd’s thoughts on Keen are applicable here too: you get out of technology what you put in, and on Tuesday I saw a very morose psychotherapist telling a roomful of very optimistic tech-lovers that they were wrong…

Anyway, one of the thoughts that came after the debate concerned the perceived distancing effects of technology and, to a lesser extent, of reading. When I was younger, kids who spent too much time on computers were presumed to be lonely and socially awkward - likewise, kids who spent too much time reading, although there was at least an intellectual air to that endeavour. As computers have become joined up, we’ve come to see technology as a connector, and while many of the old stereotypes prevail, most of us now recognise the social qualities of technology.

Reading, however, as largely remained an individual, solitary, even solipsistic activity, and it struck me that what many are resisting in the increasing digitisation and socialisation of literature is not the technology itself, but the erosion of that particular experience of literature. Reading a novel is one of the last ‘disconnected’ activities, and as we move it ever more into the connected world, we must ensure we don’t lose those qualities, of rest, respite, and introspection, that make it valuable.

The opening quote is from Maurice Blanchot’s The Space of Literature, who had some interesting things to say about writing and reading. Possibly.

17/09/07: Knowhow and readers’ metadata

Adobe have just launched a fascinating project called Knowhow which allows user-generation of help data in CS3. Items in knowhow’s del.icio.us network with contextual CS3 terms appear as tooltips in CS3 itself (image and link via swissmiss).

adobe-knowhow.jpg

Flickr and many other services uses simple tagging to provide metadata around their content, but this system offers much more: additional content, outside the original system, curated by users, adding information back into the system.

I’d love to see a system like this for books. I search google and wikipedia all the time for additional information on things I discover between paper pages - imagine if this information could be aggregated and linked back to the original book, just like Adobe’s system. Googling dementia praecox from p. 31 of Eric Stanley Gardner’s The case of the rolling bones takes me to Wikipedia’s definition and further background reading on ataxia. Tagging these pages in del.icio.us or similar with not only information about them (ataxia, mentalillness) but why I arrrived at them (literaryreference, ericstanleygardner, perrymason, thecaseoftherollingbones) creates a network of metadata around the book which could be accessed by an ereader - or cross-referenced with other texts to create indexes of mental illness references in literature, medical references in crime novels, and so on.

booktwo-knowhow.jpg

The joy of this system is that it does not rely on the publisher and the reader agreeing on what’s important information in the book - publishers can still create indexes and concordances to their work, but readers can create and share their own indexes - so a mental health practitioners’ index to Perry Mason would contain differently weighted information to a policeman’s, for example. As with many of these ideas, non-fiction books would probably benefit from this much more than novels - can you imagine a cookbook where you got access to other readers’ researches as well as the authors and your own? - but I like to put fiction through these things too…



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James Bridle
booktwo.org
james@booktwo.org