Comments on: Radiohead’s ‘In Rainbows’, with even less hassle http://booktwo.org/notebook/radioheads-in-rainbows-with-even-less-hassle/ The future of Literature Wed, 03 Dec 2008 22:12:44 +0000 http://wordpress.org/?v=2.6.1 By: Chris Webb http://booktwo.org/notebook/radioheads-in-rainbows-with-even-less-hassle/#comment-12256 Chris Webb Fri, 12 Oct 2007 17:04:38 +0000 http://booktwo.org/notebook/radioheads-in-rainbows-with-even-less-hassle/#comment-12256 I too found it odd they didnt actually use my email address for anything (yet.) I did get a standard order confirmation email from them, but I didnt need to check my email address to download the album - the link was provided at checkout. I am also really struggling with this concept. SInce I am in the content business myself, I cant imaging my company doing something like this - at least not today. However, I think experimentation is absolutely necessary, and if experiments like this prove successful perhaps this is the begining of a new way of both selling and defining value of content. I too found it odd they didnt actually use my email address for anything (yet.) I did get a standard order confirmation email from them, but I didnt need to check my email address to download the album - the link was provided at checkout.

I am also really struggling with this concept. SInce I am in the content business myself, I cant imaging my company doing something like this - at least not today.

However, I think experimentation is absolutely necessary, and if experiments like this prove successful perhaps this is the begining of a new way of both selling and defining value of content.

]]>