Friday The Beacon Lounge 8B Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting. The Blogger Lounge 19A Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,... The Circus Mashimus Lounge 3 Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots... The Young and the Digital Day Stage In 2006, S. Craig Watkins participated in the MacArthur Foundation's well-funded digital media initiative alongside a select team of scholars and tech experts. The goal was simple: to understand young people's emphatic embrace of social and mobile media. Watkins went on to build a small research team that skillfully collected over... Craig Watkins Asians: The Silent Minority 8A Stereotypically known to blend into the background both personally and professionally, a significant amount of web professionals around the world are of Asian descent. How do they reconcile identity given one's history, heritage and contemporary culture? Given linguistic and cultural divides? While marketers and businesses perceive Asians as a target market,... Ernie Hsiung, Glenda Bautista Beauty in Web Design Ballroom E Great web design is all around us, but can we go beyond 'cool', 'usable' and 'fun' to create something truly beautiful? This session examines our changing attitudes to beauty, art and meaning, and why the web is ideally suited to become a vehicle for true beauty in the Information Age. Cennydd Bowles Content Strategy: What's in it for You? Ballroom F Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you're an IA, designer, search marketer, or strategist, content strategy can help you understand clients' needs, articulate an approach, and align with a brand-driven, user-centered message architecture. Margot Bloomstein Dude, This is My Car! Ballroom A Discover the platform that makes the car a part of your family -- to plan your trip, suggest places where you can impress your wife with hand-crafted antiques. This session covers a new generation of automobiles that can guide you to low carbon living as well as keep you connected with... Paddy Srinivasan, TJ Giuli Game On: Funding Gaming Start-Ups In A Recession 5ABC The gaming industry is full of entrepreneurs jockeying to fund the next big idea. While gaming has thrived despite the recession, it's still harder than ever to secure funding. Learn first-hand from gaming entrepreneurs about how to attract funding success and how to turn that money into a profitable venture. Michael Cubbage History of the Button Ballroom C Even though technology evolved at a crazy pace the last 100 years, the humble button has stayed at the center of it all. What is its past, its future? Why is it important? What does it say about the interaction between humans and technology? Pictures, stories, revelations, maybe movies. Bill DeRouchey How Sci-Fi Shapes the Internet 9ABC What if Rod Serling had a blog? Would Alfred Hitchcock Tweet? These great producers and directors brought suspense and irony to the popular medium of the time; television. How did their work shape the minds of the young people of the time who would grow up to create "our" Internet? Adria Richards How to Rawk SXSW 18ABCD Panels or parties? Sleep or Sessions? Veteran SXSW speakers and attendees give their light-hearted insights and tips on making the most of your next few days in geek wunderland. Min Jung Kim, Ben Huh, Denise Jacobs, Jeremy Keith, Jeremy Keith In Code We Trust: Open Government Awesomeness 10AB "In Code We Trust" is the new motto for Government in the 21st century. Across the country, geeks inside and outside of government are developing a new model for a participatory and transparent Federal, State and Municipal governments. Built upon open-source tools, open standards, and best practices, this panel will highlight... Alissa Black, Dmitry Kachaev, Noel Hidalgo Organizational Pitfalls on the Path to Multichannel Experience 19B Customers expect the same treatment from a company, whether they interact with it through a physical store, website, or mobile device. We relish simplifying these experiences yet often ignore critical institutional barriers of the organizations we serve. This panel flags five critical pitfalls on the path to Multichannel integration. Zachary Jean Paradis Program or be Programmed: Ten Commands for a Digital Age Ballroom D Douglas Rushkoff Smackdown: Consumers Privacy vs. Advertiser Revenue Hilton C In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and... Alan Chapell, Alison Pepper, Jordan Mitchell, Ingrid Sanders Social Media Marketing for Your Business Hilton D Learn to look further than Twitter and Facebook when it comes to using social media to help your business succeed on the web. Learn solid strategies, how to measure success, and all the tools you need to succeed in the fastest growing marketing medium on the web. Tony Adam, Chris Winfield SXSW SARS 7 Each year at SXSW, you hear about "SXSW SARS" or "SXSW Scurvy." Days packed with panels, movies, and concerts are exhausting and wear down your immune system. Learn some ways in which you can prepare for, and stay clear of getting sick at SXSW. Jay Goldman Take Over The World With XNA Indie Games 6AB Microsoft's XNA blows open the barn doors to make creating indie games possible on their next generation console (XBOX 360) and a variety of other platforms. Come learn the WHAT, HOW and WHY of making games with XNA in this exciting and entertaining session. Chris G Williams The Broke Diaries: Using Blogs And Twitter To Live Cheaply Hilton A/B The word, "recessionista" was just coined last year, but there are cheapskates who have been writing and sharing creative tips about how to live frugally for years. The panel will discuss how they scope out the best deals and tips to share with their readers. Panels will talk about the thrill... Larry Chiang, Hayes Davis, Emily Farris, Nichelle Stephens, Faye Penn The Tweet House Mellow Johnny's The Tweet House is a celebration of the Twitter ecosystem, and how it has transformed the Real-Time Web. Members of the “Twitterati” will be presenting (and partying…). The UX of Mobile Ballroom B The term 'user experience' used to be an afterthought in mobile application design. The iPhone changed all that and has set a new benchmark for user experience on mobile devices. This panel will serve as a primer for anyone interested in learning how to apply UX principles to the creation of... Barbara Ballard, Tom Limongello, Scott Jenson, Kyle Outlaw Touch + The Holy Grail of Delight 12AB An in-store multi-touch experience can be a lonely star without the supporting roles of mobile, print, digital signage, and the Web. The key is designing the right experience for the right channel ' and the Holy Grail, is then finding a way for all these elements to seamlessly work together to... Jonathan Hull, Luke Hamilton, Steve Dawson Upstarts! GenY Entrepreneurs Are Rocking the Business World Day Stage Why does the CEO next door look like he'd be more comfortable in a skate park than in a board room? Because we're smack in the middle of a youth entrepreneurship revolution. Donna Fenn, author of Upstarts! How GenY Entrepreneurs are Rocking the World of Business, talks about how a new... Donna Fenn Why Austin is the Killer App Hilton E Over the years, Austin has acquired many monikers: Live Music Capital of the World, Keep Austin Weird, Silicon Hills, Human Capital, Open City, Killer App. The city has a unique blend of openness, creativity, supportiveness and good ole Texas friendliness. Events like SXSW and ACL Festival, bring visitors from around the... Bijoy Goswami, Heather McKissick DIY U: Edupunks, Edupreneurs and the Coming Transformation of Higher Education. Day Stage Anya Kamenetz The Backchannel Day Stage Armed with laptops and smartphones, audiences are no longer sitting still at conferences like SXSW - instead they're using Twitter and social media to create a backchannel and start their own conversations while the presenter is talking. Is this a good thing? Or a does it spell the end of presentations?... Cliff Atkinson A Touchy History of the Future Ballroom C We pinch it, tap it, shake it and poke it. We're so enthralled with finally getting to touch our products. But there's so much more to direct manipulation than just tapping it with our fingers! Let's explore some progressive interaction models that go beyond touch and into movement, infrared, wearable computing,... Eris Stassi Battledecks 2010 18ABCD Battledecks is a fast-paced, fun, laugh riot where "contestants" have to put together a presentation on the fly as slides are randomly projected for their confusion and the delight of the audience. Contestants are then judged by a panel of low-level celebrities, who can be bought. Battledecks was performed at SXSW... Heather Armstrong, Jen Bekman, Rebecca Bortman, Joshua Cagan, Anil Dash, Erika Hall, Mike Monteiro, Ted Rheingold, Chris Sacca, Albert McMurry, Avery Edison Black Blogging Rockstars 9ABC Past SXSW panels have shown that Black bloggers and bloggers of color are becoming more prominent and well-known as the years progress. From "Blogging While Black" to being "Digital Urbanites", being a Black blogger is definitely not limited to any monolithic stereotype. Learn from some of the pioneers and thought-leaders in... Maurice Cherry, Gina McCauley, Deanna Sutton, J. Smith Chasing Virtual Good in the Real World 6AB Josh Williams Crime Scene: Digital Identity Theft Ballroom A ID privacy, hijacking and the use of stolen identities in site registrations, e-mail, e-commerce and social networking has become a real threat. Web 2.0 has brought about gaps for social engineering and the need for Identity 2.0 and voice biometrics. Learn about technologies to secure your ID or your customers'. Bill Morrow, Aaron Strout Do Cool Kids Leave When the Suits Arrive? Hilton E What happens when business models get in the way of being social online? How can the social web evolve and meet the needs of all users rather then the loudest? Join this important panel discussion on co-creating fun and valuable experiences with your users from a design, business and user perspective.... John Biehler, Chris Heuer Drawing Board: Innovation Lessons from Cartooning 19B Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon has a far lower success rate than innovation. Successful cartoonists have to be experts at generating ideas and breaking through the clutter. I'll share my experience, but also insights from Watterson, Groening, Adams, and others. Tallie Fishburne, Tom Fishburne Get Stoked on Web Typography Ballroom E Typography can make or break a design, but there are big differences between what makes jaw-dropping type offline from what makes great type online? In this presentation, Samantha will evaluate interesting offline lettering and discuss how you can translate those principles and leverage CSS3, @font-face, and new font-as-service web apps to... Samantha Warren, Samantha Warren Google in China: Context and Consequences Ballroom D When Google announced it would cease censoring Chinese search results even if it meant decamping from China, most observers assumed that Beijing wouldn't hesitate to show them the door. But as weeks passed, the other shoe refused to drop. Even after Hillary Clinton's policy address on Internet freedom less than two... Kaiser Kuo How Your Brand Can Succeed in the New Web Hilton C Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be... Brian Solis Improv Lessons For Freelancers Courtyard Brazos 2/3 Learn how the fundamentals of improvised comedy can help you achieve freelance success. Active listening, trusting yourself, and saying "yes, and..." are essential to good improv - and good freelancing. You'll learn skills to help you sign clients you love and get paid what you're worth. And we'll play games! Amanda Hirsch, Jordan Hirsch Is Technology Weakening Interpersonal Relationships? 12AB By referencing research in Communication studies, we will examine the role of technology within interpersonal relationships. Specifically, we will analyze negatives and positives in three distinct relational categories: professional, familial, and romantic. This would be an academic panel to educate an audience about the potential repercussions of always being ''online.'' Corinne Weisgerber, Ashley Brown, Jenn Deering Davis, Matthew Weber Jacks of All Trades or Masters of One? 10AB The web originated with generalists - webmasters designing, building, and developing. Today, a web team can have a dozen different specialist roles, each highly-focused. With that in mind, what are the strengths of specialists and generalists, and when are each put to their best use on a project or in an... Brian Talbot, M Jackson Wilkinson Long Distance UX Ballroom B Collaboration is key to the UX process, but it becomes increasingly difficult across locations. Working remotely with engineers, product managers and other UX'ers is challenging. Learn how members of the Google UX team work with other offices and team members domestically and internationally to create the best user experiences possible. Alex Cook, Lisa Kamm Making Genuine Connections: Putting Passion Over Process Courtyard Rio Grande B Writers, musicians and other creatives are always on the lookout for new strategies to help get their work in front of key influencers. Sure, off-the-shelf solutions can be helpful, but they can take the adventure out of making genuine connections. This presentation will focus on letting go of outcomes and following... Joan Ball Memory Matters! How Do Elephants Do It? 8A Can Princess Leia eating an Apple Pie help me remember a number? Want to learn techniques the Memory Masters use? With a bunch of audience participation demonstrations, Grand Master of Memory - Mark Channon shows you how to unleash creativity, consume information and take away tools you can instantly put into... Mark Channon, Paul Duncan Second Life: Where Are They Now? 5ABC Second Life was all the rage just a few years ago. Talked about at every technology conference and covered by mainstream media, it quickly went from being hyped to being ignored. Learn what happened to Second Life and and find out where its earliest creators, users and embedded journalists are now.... John Swords, Mark Wallace Selling Your Milk When the Cow is Free Hilton A/B Using open source is one thing, but can your idea succeed if you give your own work away? Scrappy entrepreneurs will discuss that question, share their own experiences with open source business models, and offer advice to others considering open source licenses. Tiffany Farriss, Jeff Eaton, Evan Prodromou, Eric Gundersen, Brad Fitzpatrick Seven Years in Online Dating Courtyard Rio Grande A Since 2003, online dating has evolved in how web sites, profiles and photos are constructed to attract potential mates. Expectations and resultant relationships have changed as well. In this talk we illustrate how web site design and user savvy have created an alternate universe of intimate social protocols. Erhardt Graeff, Jonathan Beilin Shadows' Revolution: Cracking the Content and Breaking the Molds Day Stage Content is the king, right? Maybe not. Content was the king in the 500 years-long literate-mass-media era initiated by Gutenberg's printing press. But it seems the king was deposed on SXSW 2008 and most people didn't notice it yet. Evanescent experiences and participative crowds are claiming back the power they once... Orestes Carvalho Successful Networking for Introverts, Rebels and Misfits 7 Don't change you; change how you network. Make sure you have a realistic strategy that plays to your strengths and then act on it. This interactive session will help you identify your special strategy and give you the confidence to network successfully in the real world and online. Julie Gomoll, Jan Triplett Understanding Content: The Stuff We Design For Ballroom F We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research. Rachel Lovinger, Karen McGrane What Are Analytics? A Guide To Practical Data Hilton D Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The Guide to Practical Data will help ensure you're reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative. Featuring detailed demonstrations from top... Margaret Francis, Blake Robinson Growing Up Global: Raising Children to Be At Home in the World Day Stage Homa Tavangar The Happiness Project Day Stage The Happiness Project is one of the most thoughtful works on happiness to have emerged from the recent explosion of interest in the subject. Rubin weaves together philosophy, scientific research, history, analysis, and real-life experiences as she explains what worked for her'and what didn't. Her conclusions are sometimes counter-intuitive ' for... Gretchen Rubin Beyond BBQs: The Future Of Corporate Culture Hilton D Mallory Messina, a Culture Activities Representative from Southwest Airlines, will begin with the most obvious question: what exactly is a ''CAR'' and what kind of company would create this job? Beyond trust falls and cheesy team activities, how can a company build upon their culture and engage their employees online? Mallory Messina Cooking for Geeks: Science, Hacks, & Good Food 9ABC Cooking for Geeks covers a new way of looking at how to cook for the hacker, maker, and creative person. By bringing science and experimentation into the kitchen, this panel will show how to create better food and new experiences at the dinner table. Jeff Potter Critical Tits: Rights, Cameras and the Immediacy Age 19B The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will... Andie Grace, Daniel Terdiman CyberSex2.0: Is Social Networking Ruining Your Sex Life? Courtyard Rio Grande A In the world of social networking, constant access, and real time updates, has the way in which we date evolved for the better or for the worse? This panel hopes to address the issues that have been created with "dating" and interacting online. We also hope to discuss the future of... Dayna Clemons, Kristen Nicole Eight Ways to Deal with Bastards Hilton A/B If 99% of your customers are fantastic, you're still going to deal with bastards. And even the best of us make bad hiring decisions. But there are time-honored approaches to defusing crises, deflecting attacks, and denuding d-bags. This panel of seasoned pros will discuss and advise. Bryan Mason, Jason Shellen, Lori McLeese, Karen Walrond Fashion 2.0: Hotter Styles vs Better Community Engagement Hilton C Is it enough in this economy to simply create great designs? Are people buying for style or to be a part of a lifestyle? The panel will explore whether fashion and product designers should spend as much time creating communities utilizing social media as they do picking the right color and... Ngozi Odita, Roger Wu, Tina Shoulders, Nichelle Gainer Handheld Awesome Detectors: World Changing Mobile Apps 10AB Making more sustainable choices is getting easier with help ubiquitous information, thanks to passionate geeks. Check in with the game changers beautifully hacking tech to fight climate change. Learn direct what it takes to change behavior at the plug, grocery, sushi bar, and tractor. Rachel Weidinger How To Not Be A Douchebag At SXSW Courtyard Rio Grande B Aimed at both first-time and long-time attendees to SXSW Interactive, this biting and humorous, yet useful panel takes a look at the common actions and behaviors to avoid if you don't want to be described as "doing it wrong." Ed Hunsinger, Violet Blue How to Run a Startup Without a Tech Cofounder 7 This panel will discuss how to run a startup without a technical cofounder. For people who just have passion but can't code shit, this panel is about what to do. Fake it til you make it. We still are. Sahadeva Hammari, Suzanne Xie Networked Love, Bonding, Intimacy: Our Interactive Culture Clouds 12AB Visual mapping of relationship circles: exploring tools for appropriate social technology in conference cultures where work and pleasure meet. Intimate boundaries, mixing business and love and the essentials of compassion in network culture will be explored through interactive visualization Q&A. Fluid dynamics and connections discussed. Evonne Heyning, Jean Russell, Kaye Porter, Michael Datcher, Valdis Krebs Networking at a Multi-Day Conference Hilton E One of the main reasons that people attend a multi-day conference is for the "networking opportunities". However, once there they fail to make meaningful connections that will lead to ongoing relationship and future opportunities. This presentation delivers usable tips and actionable advice that will help people get them most out of... PayTV vs. Internet - The Battle For Your TV Ballroom D Two high-profile industry mavericks narrate the battle for your living room. The first thinks that Internet is the future of entertainment, video included. The second thinks Cable/Satellite will always deliver a better video experience and that Internet video will remain a small niche. Mark Cuban, Avner Ronen ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Day Stage Darren Rowse Roadtwip 8A Last Spring, three kids set out in one car for two weeks. Their mission was to discover the emerging future for a new America, one town at a time. While they captured and produced plenty of content along their "roadtwip". The most valuable thing was the relationships they established. This panel... Kurt Daradics, Dave Delaney Securing Web Behemoths - Web Applications That Are Large Ballroom A As the trend of 'webifying' continues, the smallness and simplicity of web applications will become a thing of the past. This raises the challenge of securing these web behemoths. An industry panel of Security engineering managers will discuss the approaches they use to secure their web behemoths. The attendees will gain... Ryan McGeehan, Deepak Manohar, Del Harvey, Isaac Chapa Simple Steps to Great Web Design Ballroom E Creating beautiful web design is largely a matter of mastering a handful of simple techniques. The best designs employ systems of color, contrast, typography, and white space to achieve hierarchy, balance, and rhythm. The rest is just ingenuity and creativity. Matthew will review dozens of great and nearly great sites, explaining... Matthew Smith The Revenge Of Editorials Ballroom F As the Internet has accelerated the creation of all types of content, it's become more and more difficult to sift through that content and find something of quality. We've tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all... Richard Ziade, Tim Meaney Time + Social + Location. What's Next In Mobile Experiences? Ballroom B As more devices become location aware, social uses will continue to evolve beyond just who and what, to WHEN. Adding the temporal dimension creates new opportunities for social interaction. Learn about ways to leverage and use technology to add features at the intersection of temporal, social, and location. Naveen Selvadurai, Josh Babetski, Greg Cypes Ukulele for Geeks: Secrets of the Pentatonic Scales 18ABCD At first glance the fretboard of a ukulele (or guitar) looks incomprehensible, but with the magic of pentatonic scales - ancient, nearly universal 5-note patterns, you can "crack the code" and hack the fretboard and start jamming along with your favorite tunes or musician friends in no time. You don't need... Christian Crumlish Using Social Media to Score...a Job (Obviously) Courtyard Brazos 2/3 You use social media for our friends, dating and... finding a kicka** job you love? If you aren't using sites like twitter, linkedin, facebook and more for anything other than a bootycall or posting pic's - you aren't even REALLY trying! Come get a job the fun way! Sarah White, Dave Peck Wave and Communication's (R)evolution: Better Than Being There? Ballroom C Smartphones, broadband, and social networks have changed the way we communicate. They affect everything from workplace productivity to personal relationships. Where are we headed? Both the architects and users of social tools will benefit from a look at communications research and the technologies on the horizon. Jared Goralnick, Jay Cuthrell, Daniel Raffel, Casey Whitelaw With Great Power Comes Great Responsibility: The Future of Video Games 6AB Video games are more popular than ever, and new games are delivering all kinds of social benefits, from video-game therapy for treating PTSD, to sims for train surgeons, to alternate-reality games that actually bring people together in real life. Will video games be a positive force for people and society in... Tiffany Barnes, Anne McLaughlin, Amos Zeeberg, James Bower, Lucy Bradshaw Awkward Family Photos Day Stage With just ten photos (including ones of their own families) and a mission to celebrate the awkwardness of family, awkwardfamilyphotos.com was launched in May, 2009 by childhood friends Mike Bender and Doug Chernack. After the site's link was posted on a radio station website, word spread virally and just one week... Douglas Chernack, Michael Bender Blacks in Technology Meetup Carver Museum and Cultural Center Diversity with inclusion is one of the elements that we have worked hard to promote at the SXSW Interactive Festival. From "Black Blogging Rockstars"to "Africa 3.0: A Look at the Future of a Connected Africa" to "How to be Black", the 2010 SXSW Interactive Festival lineup seeks to cover a wide... The Mix at Six Hosted by SapientNitro Six Lounge and The Tap Room Soft launch into the 2010 SXSW Interactive Festival experience with the Friday Night Mix at Six. This official pre-party provides a great opportunity to reconnect with old friends and make new connections. Enjoy great views of downtown Austin from the rooftop deck and expanded room to network in the adjoining Tap... Tocquigny Martini and Beer Marketing Mixer Frost Bank Tower Kick off SXSW with the second annual Tocquigny marketing meet and greet. Enjoy panoramic views of Austin from 17 stories up and network with fellow innovators. Learn more and vote for our signature party drink here: www.tocquigny.com/sxsw TechSet Party Speakeasy This Friday SXSW kickoff party unites the digerati as they channel their inner Fame Monster by reviving a decade of style and glamour that made the social elite go ga ga. Pastries and Pasties Emo's The Hive Awards Red7 The Hive Awards honor “the Unsung Heroes of the Internet.” The people who do the heavy lifting but rarely get any credit. Extended entry deadline: Feb. 15th. Enter @ http://www.hiveawards.com Ustream Presents “Streaming in your city – One Night Only” The Phoenix Ustream invites you to stream your way to an exclusive one night only sensory experience featuring a live performance by one of the world's most renowned recording artists and additional special guests. Xephyra Vortex Theature 512-478-LAVA for free ticket Xephyra: An alternative world music and video mythos Vortex Theater Award-winning artists Chad Salvata and Jo Beth Henderson have created the newest ethos adventure, Xephyra, an alternative world music and video mythos. This non-traditional performance is presented with video images and live music. The extraordinary vocals are performed in an imaginary language of a mythic tribal island world. Xephyra, a warrior... Visions Mohawk Saturday ELEVEN API Lounge 406 The Alcatel-Lucent ELEVEN API Lounge cranks up the volume in an "ultra-lounge" environment where SXSW rockers and developers alike can hang out, network, eat, drink, get online, and learn how to get involved with ALU API platform and developer activities. The Beacon Lounge 8B Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting. The Blogger Lounge 19A Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,... The Circus Mashimus Lounge 3 Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots... ActivityStrea.ms: Is It Getting Streamy In Here? Hilton G From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web. Chris Messina Add Some XBOX to Your UX 6AB Tricks and techniques from the game design world can be applied to non-games -- social apps, creative tools, etc. -- to improve user experience, user enjoyment, and results. We'll look at traditional UX in a new light: from the perspective of games and gamers (and zombies, aliens, and goombas). Josh Knowles Come as You Are Yoga 8A Worried about too much stress at the Austin Convention Center in March? Then take a deep breath, gently exhale and let it all go. SXSW Interactive Festival attendees will again have the chance to start their days mindfully as morning yoga returns to the event. Yoga was developed thousands of years... Ari Stiles Community Funded Reporting 10AB The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us but is happening around the country by various individuals. What is it? How does it work? What are its pitfalls? Where... David Cohn, Lyn Headley Innovation Overseas - The European Startup Environment Hilton A/B US companies often know little about the European startup environment and the opportunities to be found there. Panelists will share both the highs and lows of their startup lives and will answer questions regarding funding opportunities, cultural idiosyncrasies, legislation and differences between Europe and America. Marten Mickos, Peter Robinett, Felix Petersen, Reshma Sohoni Is The Brain The Ultimate Computer Interface? Hilton F Will we be able to jack into the brain and upload helicopter instructions, like in The Matrix? We already have the technology to control a prosthetic arm or Twitter with thoughts alone. Dishes of neurons can control a robot. And scientists have created a working artificial memory chip in rats. Christie Nicholson Pain Free Design Signoff Ballroom A Getting design approval can be like pulling teeth. Clients seem to make irrational decisions based on personal opinion. They ignore our expertise, reducing us to pixel pushers. However, it does not need to be this way. With good communication and a sound methodology, design sign off can be pain free. Paul Boag Re-Inventing the Wheel: Sketching your own IA Process Ballroom E It's the start of a new project. You've got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, information architects often don't know where to begin. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, learn to... Christopher Fahey The Era of Crowdsourcing: Guiding Principles Hilton C Communities of skilled people can serve as platforms for sourcing ideas, work, and solutions across industries. But how can we ensure that the new era of crowdsourcing actually empowers those that participate? There are dangerous trends in the world of crowdsourcing, and some principles are required to make this new ecosystem... Scott Belsky, Jeffrey Kalmikoff The Power Shift: Who Stands Between Creator and Audience 18ABCD Traditionally a select few individuals holding jobs at Film Distribution Companies stand between a filmmaker and distribution. But only online, social web sites or data driven companies really know how to aggregate audience and learn their tastes. Does this strip the power of the Distributors or will they learn new tricks?... Liesl Copland, Malik Ducard, Oliver Luckett, Tom Quinn, Chris Hyams Web Content Management Systems from a Designer's Perspective Ballroom F Scott Fegette, Chris Charlton Web Fonts: The Time Has Come Ballroom B After 15 years of contenting ourselves with system fonts, or image type, the planets are now in line for getting real fonts on the web. Some solutions are already working, and a cross-platform standard is emerging. Here web designer and type designers mix it up on how the font hurdles is... Stephen Coles, Roger Black, Jeffrey Veen, Bert Bos, David Berlow Why Keep Blogging? Real Answers for Smart Tweeple 12AB Now that we think in 140-character strings and live through Facebook, it's tempting to throw out the blog baby with the bathwater. These seasoned bloggers explain the vitality of this still-revolutionary medium-the resources, community, continuity, and space for real ideas that only blogs can provide-and its infinite future potential. Guy LeCharles Gonzalez, Lizzie Skurnick, Scott Rosenberg, Josh Fruhlinger, Emily Gordon REWORK by 37signals Day Stage REWORK, the new book by 37signals, will be released March 9, 2010 - right in time for SXSW. We'd like to do a book signing at the conference. REWORK is 37signals' "cookbook" for starting, building, and growing (or not growing) a company. Jason Fried Socialnomics: How Social Media Transforms the Way we Live and do Business Day Stage Erik Qualman Are Content Farms Good or Evil? Yes Radisson Austin We can count on an abundance of news and information in a media-saturated age. Yes, we'll always want to encourage higher quality, but it won't matter if we have crappy demand. Here are some principles, and some tactics, for helping passive consumers become active, even activist, creators and collaborators. Dan Gillmor ARGs and Women: Moving Beyond the Hot Brunette 6AB ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high rates of female developers and players, and a slew of kick-ass female leads. But if you dig a little deeper, are they just the post-Buffy version of Princess Peach, always needing to be saved? Andrea Phillips Big Brother in Your Brain: Neuroscience & Marketing Hilton F Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? Roger Dooley, Gary Koepke, Eric Kogelschatz, Dr AK Pradeep, Dr Danielle Stolzenberg, PH D Building A Bulletproof Personal-Finance System Hilton G At the end of each month, most people look at their finances, wince, and say, "I guess I spent that much." This panel teaches you the tactics of building an automated system to handle your money -- so you can focus on earning more. How to handle irregular income/expenses for entrepreneurs,... Ramit Sethi Bumpin' Up: Has The Glass Ceiling Ever Smacked You In The Butt? Hilton E Who's to blame for creating the digital-ceiling? Upper management? Rawk star "techies" who fill their presentations with porn? Venture Capitalists who don't fund enough women start-ups? Ourselves? Join tech and social media gurus for a thought-provoking discussion on cracking the boys-club and getting what you want. Allyson Kapin, Susan Mernit Can the Real-Time Web Be Realized? Hilton H The emergence of the real-time web enables an unprecedented level of user engagement and dynamic content online. However, the rapidly growing audience puts new, complex demands on the architecture of the web as we know it. This panel will discuss what is needed to make the real-time web achievable. Scott Raymond, Brett Slatkin, Dare Obasanjo, Marshall Kirkpatrick, Jack Moffitt Citizen Journalism Brigade - Making Your Voice Matter Hilton J The future of Journalism lies in your hands. Citizen journalists from coast to coast are launching websites so THEY can write about their interests. But does it work? Can you make money? Where is it going and will it be around in a few years? These questions, and more will be... Colin Alsheimer, Rondo Estrello CMS Admin. UX Gateway to Heaven or Hell Ballroom F With so many different people using Content Management Systems there should be a best practice, intuitive user experience for the admin. So why do Drupal, Joomla, Wordpress and others do it so differently? Take an inside look at the UX process used in developing some of the leading CMS admins. Jane Wells, Steve Fisher Community Innovation Summit Hilton D This panel is the first Community Innovation Summit of leaders of Developer Networks. It is a lively discussion about fostering innovation in online communities. This panel is sponsored by PayPal. Dave Mcclure, Dave Peck, Naveen Selvadurai Crowdfunding: How The SAfrican Community Financed Online Businesses Hilton C The story of how otherwise unconncted South African citizens pooled together their money and resources, and thus helped seed over a dozen online businesses in South Africa - when no other realistic options of finance existed. The presentation will cover lessons learned, and tips for replicating the model in other regions.... Eve Dmochowska, Brett Haggard, Gareth Knight, Heather Ford, Justin Spratt Design for Awareness: Mobile Technologies & Health Ballroom A This paneli is sponsored by frog design. Robert Fabricant E-Food Revolution: Interactive Tools to Feed the World 8A The internet could transform transactions across the global food supply chain, from farmers marketing their own produce, to merchants making virtual trades, to consumers choosing products based on highly personalized criteria. This panel explores how the web can coordinate information and facilitate a more transparent, inclusive, and sustainable food system. Elizabeth McVay Greene How to Create a Viral Video 18ABCD From wedding videos to musical mash-ups, elaborate pranks to world-changing speeches, viral videos regularly appear on our radar screen. But how does a video go viral? Panelists from YouTube, TED.com, and elsewhere share the strategies that will help your chances: From editing techniques to emotional resonance, from distribution choices to, well,... Jonathan Wells, Margaret Gould Stewart, jason wishnow How To Make A Living As A Blogger 19B We keep hearing that bloggers, with their successful followings, web ads, and endless heaps of publicity, still don't make much more than a paper delivery route. Then there's the other 99%, with budding blogs, trying to go from $50 a month to at least something in the four-figures/month. This panel will... Brian Fairbanks, Colleen Kane How to Teach Entrepreneurialism Globally Hilton A/B Entrepreneurialism is global. As the world gets small, entrepreneurs develop a more global reach, but how does an entrepreneur start? In what ways does an entrepreneur from Silicon Valley differ to one in Delhi? There is a whole new generation of potential entrepreneurs out there, without a clue how to start.... James Barlow, Douglas Richard, Richard Titus, Sharon Vosmek iPad: New Opportunities for Content Creators Radisson Travis With the launch of the iPad, Apple is creating a third category of mobile devices positioned between smartphones and laptop computers. Utilizing the successful iPhone operating system coupled with a tablet form factor, the iPad has the ability to deliver content in a variety of formats - from native apps to... Raven Zachary, Bill Jensen, Shervin Pishevar, Jason Grigsby Mobile - the Great Channel Equalizer Hilton K The proliferation of mobile applications and the mobile web has many talking about the mobile platform as the next great media channel. The relative egalitarianism of the Apple App Store has in many ways flattened the advantage that traditional media channels (broadcasters, cable, national/global web brands) have in reaching consumers. Come... David Gill OpenFrameworks - A Powerful Creative Coding Library for Artists Ballroom C openFrameworks is an open source c++ library used by a growing and extremely active community of software artists, performers, and students. We will present several projects that illustrate the strengths of openFrameworks, and also an introduction to the library itself, including compilation of a simple application. Todd Vanderlin, Zachary Lieberman Pen & Paper Tools to Get From Research to Design Ballroom B In the world of user experience, learning about your customers is key to making great stuff. But design research reports are dense and boring. Unlock the power of sketching and pen and paper tools to create research outputs that are vibrant, sticky and that reflect personality, human perspective and that move... Kate Rutter Technology For Results Not Profits 7 When technology is leveraged around passion and purpose for the sake of results not profits, powerful things can happen. While most non-profits are not known for technology, some are, and they are defying the traditional business models that drive technology. Terry Storch, Bobby Gruenewald The Future of Influence 10AB The ability to share online has allowed consumers to control and filter the web. For brands and publishers, tapping into Influence is critical to social media's future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best... Tim Schigel, Paul Berry, Dave Knox, Mike John-Baptiste, Shiv Singh The Right Way to Wireframe, Part 1 Ballroom E This session will provide a step-by-step explanation of how four designers in the User Experience space approach wireframes. An external resource will provide clear business requirements to the UX designers. Each UX designer will choose their own tool for exploring the requirements via wireframes and specifications. In addition, each UX designer... Todd Zaki Warfel, Russ Unger Universities in the "Free" Era 9ABC MIT, Yale, Stanford, and others put lectures online. Chris Anderson argues all university lectures should be free. From Academic Earth to TED, it's free. So what is the value-add of a university education? What models of higher education will survive? How will universities leverage the social web to reinvent themselves? Glenn Platt, Peg Faimon We F*cked Up: Happy Cog and Friends, Exploring Failures, Together Ballroom D Projects fall apart. We often blame the client, the politics and the personalities. But when it happens, there is a tremendous opportunity to grow as a professional and as a person. Candidly recounting past catastrophes, the panelists explore the emotional experience of project implosion and the silver lining that emerges. Wil Reynolds, Tracey Halvorsen, Greg Storey, Greg Hoy, Kevin Hoffman Where's the Jobs in Social Gaming? 5ABC Wagner James Au Wikipedia Gets an Upgrade: Collaborative Video 12AB Wikipedia is the most successful collaborative experiment in human history. Now it's getting a big upgrade: video. OGG Theora video paired with open source tech by Kaltura is evolving the wiki and prompting some big questions. Can wiki video work as well as wiki text? What does video mean to the... Michal Tsur The Real Mobile Scoop - Agency, Manufacturer, and Carrier Hilton K The world of mobile is here. The opportunities are big and so are the challenges. This panel provides REAL insight on what is going on at the front lines of mobile from Creative Agencies, Device Manufacturers, and the Wireless Carriers. Get unique perspectives from the leading minds on untapped opportunities, leading... David Hewitt Inbound Marketing: Get Found Using Google, Social Media, and Blogs Day Stage Brian Halligan, Dharmesh Shah Web Evolution: The Rise of Mobile, APIs and Runtimes Hilton K This will follow-on from the "Browser Wars" panels of the past few years. I propose to this year focus on an important shift happening in the Web: a shift towards mobility and towards use of the browser as an application platform, including advances such as widgets, HTML5 and Geolocation. Daniel Appelquist David Cohn (Spot.us), Jake Dobkin (Gothamist.com), Jay Rosen (NYU) & Roxanne Cooper (Alternet.org) Studio SX David Cohn, Spot.us; Jake Dobkin, Gothamist.com; Jay Rosen, New York University - Community Funded Reporting - in conversation with Roxanne Cooper, Alternet.org Marketing: Unmasked: Insider's Tips + Tricks for Success in Small Business Marketing Day Stage Stephanie Frost, Erik Wolf A Conversation About Social Change Through Social Media 8A A few words, a few pictures, a transformative experience. Good stories are three-way - they include the storyteller and the audience both in the experience and transport to a third place, a shared experience, together. Join us for a conversation on how social media can affect real social change! Mark Horvath All About the Browser, Baby! Ballroom D Molly Holzschlag Austin: Latino Internet Capitol of the World! Courtyard Rio Grande A Austin; Latino Internet Capitol of the World! Something in the Air? Latinos are online now at an unprecedented level. From Social Media to Marketing and Trending, Latinos have created forums for the culture's unique needs. More exciting is these Latino bloggers, specialists, entertainment editors and personalities living and work in Austin.... Paul Saucido, Cindy Casares Banking 2.0: Financial Services Driven by People & Emerging Technologies Hilton G In the midst of the financial crisis, people are compelled to save, budget and lower their dependency on traditional financial services. Stock picking communities, Person-to-Person lending, personal finance management and even FICO-score tracking services have emerged to serve the changing needs of customers exclusively served by traditional banks and Credit Unions.... Rob Garcia, Jennifer Openshaw, Kenneth Lin, Aaron Forth Bringing it All Back Home: CMS Communities Ballroom F When you adopt a Web content management platform, you're not just getting the software, you're also becoming part of a community that develops, uses, and supports it. With the help of representatives from the Drupal and SharePoint communities, we'll explore how different CMS communities are structured and operate, and the impact... George DeMet, Matthew McDermott, Angela Byron Can You Copyright a Tweet? 10AB What happens if someone sells your tweet on a t-shirt? Or when CNN puts it on their 24 hours news network? These question may initially appear ridiculous, but when authors are penning entire books through their microblogs these are becoming increasingly difficult to ignore. Join us for a mostly serious look... Fred Benenson, Wendy Seltzer, Jon Phillips Citizen Journalism and the Little NGO that Could. Hilton J See what happens when citizen journalists (you) team up with International NGOs (non-government organizations), create and share media projects with their online and offline communities. We will present projects created by travelers from our India and Vietnam trips, what they did with their content and what happened next. Amanda Koster, Amanda Rose Crowdsourcing: The Ensemble's Experience With the Netflix Prize Ballroom A Over 5,100 teams of scientists and engineers worked for almost three years to find a solution to the $1,000,000 Netflix Prize. How did the top two teams meet the challenge? Why did so many teams fail? A member of the leading team shares the inside story on crowdsourcing technical challenges. Greg McAlpin Debunking the Myth of Social Media Fundraising Hilton C This panel will discuss several case studies showing successful fundraising strategies that incorporate Social Media sites like Twitter, Facebook and YouTube. The panel will review results from a recently completed research project investigating social media fundraising strategies specifically supporting events. Brooke McMillan, Stacey Monk, frank barry, Jodie Kolkowski Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas 12AB Design fiction is an approach to design that speculates about new ideas through prototyping and storytelling. The goal is to move away from the routine of lifeless scenarios-based thinking. We will share design fiction projects and discuss related techniques for design thinking, communication and exploration of near future concepts. Julian Bleecker, Jake Dunagan, Sascha Pohflepp, Stuart Candy, Jennifer Leonard Designing the First Fifteen Minutes Ballroom B That user who just signed up is about to bail. And a thousand other people just stopped in but didn't even bother to register. Your product is great, but your users don't stay long enough to find that out. The first fifteen minutes of your product are the most important. Learn... Daniel Burka, Rob Goodlatte Directing the Dead: Genre Directors Spill Their Guts 18ABCD Come and learn the blood-soaked secrets of lifting genre filmmaking from hack-and-slash potboiler to pulp art, with insight from some of the biggest names and smartest craftsmen in their field. Eli Roth, Ruben Fleischer, Scott Weinberg, Ti West, Matt Reeves, Quentin Tarantino Getting Your Game Found In Search Engines 5ABC In this roundtable conversation, audience members will share tips and techniques for ensuring their games get visibility in Google and other search engines. How's your SEO? Is your site designed to be search engine friendly? What type of PPC ad campaigns work best? We'll cover these and other search engine marketing... Danny Sullivan I Don't Trust You One Stinking Bit 9ABC What gives people confidence on the web? Bringing together experts in social capital and online trust, we help you build the company your users can love and call their own. Chris Brogan, Julien Smith Interviewing the President: How YouTube Can Do It Better Radisson Austin Last month, President Obama gave his first-ever YouTube Interview with crowd-sourced questions submitted and voted on by citizens online. The interviewing format brought citizen voices to the White House and facilitated a direct dialogue between the President and Americans. With cellphone cameras and free YouTube accounts, everyone now has the ability... Olivia Ma, Steve Grove iPhone Application Development: Myths and Facts Hilton K This session will take you through the ins and outs of the specification, development, submission, approval, pricing, and marketing of an iPhone application. Learn from the experiences of Austin development company Bearded Pony about everything from researching the market for your app to dealing with the Apple. PJ Tanzillo Is App-vertising the Answer Hilton D The always-on device in our pockets is no longer just a platform for talking and texting. Enter "app-vertising," a new name for a mix of branded mobile applications and in-application advertising. But, we are still scratching the surface of what mobile marketing will start to deliver for brands and consumers. Alexander Muse, Allison Mooney, Garrick Schmitt, Sean Galligan, Tristan Walker Lost In Translation: The Nuances Of European Social Media Courtyard Brazos 2/3 Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world's largest economy and on the other a collection of 48 countries with very different cultures. Find out... Robin Grant Maps 2010: How iPad Impacts the LBS Market Radisson Travis We live in interesting times. The technology around us is constantly evolving, improving, and ever changing. This is especially true in the world of mapping and immersive imagery, where many companies, from big to small, are diving in head first to digitize and record our world ' e.g. Microsoft, Google, NavTeq,... Mok Oh Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions 19B The FTC wants to regulate blogs because many are posting reviews without disclosing conflicts of interest. Is government intervention the answer? This panel discusses new ways to measure blogger credibility using crowdsourced, self-policing systems. It'll examine specific metrics, review the new tools available, and propose new industry standards. Linsey Knerl, Will Chen Mind Control: Psychology for the Web Hilton F We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.... Ben Scofield Online Marketing Inside Out Day Stage Brandon Eley Playing with Place: Location-Based Games and Services 6AB Location based games and services are finally ready to go mainstream. This panel of professionals explores how to creatively craft the experiences and business models for different types of places like backyards, cities, towns, suburbs, exurbs, hiking trails, parks, and deserts. Jack Becker, Brooke Thompson, Catherine Herdlick, Seth Priebatsch, Zach Saul Real-Time Everything: The Era of Communication Ubiquity Hilton H A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC... Rob Gonda Shameless Self Promotion Without Looking Like an @#$%^&! Hilton E Too often, individuals and businesses take advantage of someone else's turf and excuse it as "shameless self promotion." It's not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we'll tell you how to promote yourself without turning others off. Twanna Hines, Patrick O'keefe The Right Way to Wireframe, Part 2 Ballroom E Fred Beecher, Will Evans Third Coast: How to Be a Startup Outside of Silicon Valley Courtyard Rio Grande B It is difficult to establish a startup no matter where you are in the world, but there are great companies and events that began life outside of Silicon Valley. Threadless, 37Signals, FeedBurner, BIG Omaha conference, and SXSW itself are proof that technology life exists away from the coasts. These less-than-obvious locales... Ross Kimbarovsky, Michael Samson Time Travelers: Why Australians are Virtual World Innovators Hilton A/B Australia has suffered the 'tyranny of distance' since colonization. Now, for the first time, those barriers are dissolving as the land downunder shifts timezones to be in a virtual playing field. When you login as a virtual avatar there are no international calling codes, no day or night and only the... Santosh Kulkarni, Phil Tripp, Keren Flavell, Bruce Joy Tools for Good: Design Meets Technology in Service 7 Call for a 21st Century focus: helping people and saving the planet. Our panel will dive deep into skills, techniques and strategies from successful global initiatives in architecture, education, and community. Experience hands-on how the power of design and technology is the great differentiator guiding collaborations for positive change. Maria Giudice, Sorel Denholtz Web Framework Battle Royale Ballroom C Which web framework will rule them all? As an audience member you pick the winner! We will present an introduction to a variety of web frameworks including Rails, Django, Catalyst, and Sinatra. You can vote for the best web framework in categories such as URL handling, database integration, forms, HTML templating,... Yehuda Katz, Leah Culver, Elizabeth Leddy, Blake Mizerany, Avi Bryant, Dustin Whittle Augmenting Your Brain With Android Hilton K We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we augment the squishy one? Learn how context-aware mobile devices connecting to semantic web services can give you ESP and untold powers. Steve Brown Human Business Design Day Stage Uwe Hook Mobile Technology: What's New, What's Out, What's Next? Hilton K There's lots of talk about creating engaging experiences for consumers on their mobile phones... but what's the reality? Hear some of the industry's top players as they hash out what's hot with mobile technology, what needs to be changed, and what the future holds. Anup Murarka Open Government Day Stage Daniel Lathrop Bike Hugger's Mobile Social Mellow Johnny's In it's 4th year, the Bike Hugger's Mobile Social is a Texas-sized bike culture event. We'll ride around Austin arriving at Mellow Johnnys for a BBQ and Variety Show. CSS Framework Shootout Ballroom F Many CSS Frameworks have been introduced in recent years, some are now quite popular. The advantages (fast development, cross-browser compatibility, table-less design, etc.) are exciting, but the disadvantages (bloat, lack of flexibility, lack of what is already available in css) are equally compelling. Framework authors discuss the similarities and differences. Beau Smith, Nathan Smith, Josh Clayton, Chris Eppstein, Nicole Sullivan Opening Remarks: Privacy and Publicity ACC L1, Exhibit Hall 1 The SXSW Interactive Festival is very excited that danah boyd will serve as the Opening Speaker for the 2010 event. One of the world's foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and... danah boyd The Ten Commandments of User Experience Ballroom E 50 word version: User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design. In this presentation we will explain how following the ten commandments can boost your project's ease of use, appeal, conversion rates, and more.... Raina Van Cleave, Nick Finck Tina Shoulders (Fashion 2.0) & Andrew Apostola (Swappler.com) Studio SX Tina Shoulders, panelist, Fashion 2.0 - in conversation with Andrew Apostola, primary, Swappler.com Trade Show Bar Happy Hour Film + Interactive Trade Show Visit the Trade Show Bar for complimentary Miller Lite. 'Make' vs. 'Gather?' Successful Content Business Models Hilton J You make content. Good stuff. But it takes time, and money. Now you're thinking - maybe I'll aggregate content and be a trusted filter. Well, here's your chance to grill the emerging aggregators. We'll bring together folks from Web Publishing, Media, Indie Media, and content aggregation platforms to show what's working... Steven Rosenbaum BBC Digital Planet Live at SXSW Radisson Austin Digital Planet, the BBC's top technology programme, presents an interactive radio show recorded live in front of a SXSW audience, with hosts Gareth Mitchell and Bill Thompson. Two opposing quiz teams, picked from top-name speakers at the conference, will compete to answer questions on current and future tech trends. From the... Bill Thompson, Gareth Mitchell, Michelle Martin Celebrity, Microcelebrity, and the Future of Internet Fame Hilton K Today, anyone can build a persona and an audience using social media. Simultaneously, traditionally famous people are reaching out directly to fans, without managers or agents. Celebrity is something we do, not something we are. What's prompted this change? What are its implications? And what's the future of "internet fame"? Alice Marwick Chainsaws, Slackers and Spy Kids: Thirty Years of Filmmaking in Austin Texas Day Stage In Chainsaws, Slackers, and Spy Kids: Thirty Years of Filmmaking in Austin, Texas, former film critic Alison Macor crafts a lively narrative that tells the rollicking history of moviemaking in Austin, Texas. The book features revealing interviews with Richard Linklater, Robert Rodriguez, Mike Judge, Quentin Tarantino, Matthew McConaughey, George Lucas, and... Alison Macor Content Strategy FTW Ballroom A 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process. Kristina Halvorson Covering Big News on Small Budgets Hilton C In today's tight economy, those with experience producing innovative news coverage on tight budgets may have an advantage over their commercial counterparts. Hear case studies and lessons learned from indie media makers and public broadcasters, experts in creating compelling coverage online and on-air without breaking the bank. John Keefe, Juan Devis, Laura Hertzfeld, Michael Olson, Nishat Kurwa CSS3 Design with HTML5 Ballroom F As HTML5 and CSS3 gets written, browser vendors are already incorporating their new features allowing for greater design and functionality. However, some major browsers haven't. How should developers build for a constantly moving target? This panel discusses dealing with those older browsers and embracing new Web design technologies with practical HTML5... Christopher Schmitt, Stephanie Sullivan, Zoe Gillenwater Digital Marketing for Non-Profits 8A How to work with limited marketing budgets and a failing economy to build an online brand, raise awareness of a cause and fundraise effectively. We'll also talk about how you can get sizeable online grants and free/discounted help from key professionals. Amy Seidenwurm Drupal in the Cloud! Ballroom B In the summer of 2009, Chapter Three launched Pantheon, an open-source cloud hosting initiative for the Drupal development community. In this talk, CTO Josh Koenig dissects "The Cloud" as a concept, gives a tour of the marketplace for cloud services, and digs into what it takes to build a application on... Josh Koenig Engaging The Queer Community 9ABC A discussion on maintaining successful and active blogs and social networking sites that are geared toward the LGBT community and its niches. Trish Bendix, Bil Browning, Fausto Fernos, Sinclair Sexsmith From Blogger to Social Media Guru to Professional Speaker 19B How do you make the journey from blogger to social media expert to professional speaker? This panel will spill the secrets of getting started -- and thriving -- in the public speaking world, from creating a knockout presentation to marketing that actually works to getting along with speaker bureaus. Nick Morgan, Tim Sanders From The Kitchen Table To $Million Business Hilton E Compelling blow-by-blow account of how to take an idea, through to start-up and turn it into a successful business. Practical tips and anecdotal experience of developing a vision, attracting talent, creating a culture, getting the message out, raising money, networking, keeping clients happy whilst ensuring you're on target to reach that... Mike Bennett How Austin Can Help Your Gaming Career 5ABC Jim Butler How Austin Got Socially Experienced Courtyard Rio Grande A While known as the live music capital of the world, Austin is making serious inroads as the most social media savvy city. With major tech companies as city residents, Austin tech leaders will provide attendees social media best practices and insights during this interactive panel. Nigel Dessau How Geeks Grabbed Philadelphia by the Balls Courtyard Rio Grande B Ready to skip town because you think it's played out? Techies aren't techie enough? Creatives aren't creative enough? We'll talk about how Philadelphia turned around in just 2 years by embracing its strengths and local flavor, helping to build new leaders, and inspiring an intense city pride. It's not as tough... Alex Hillman, Geoff DiMasi Is WordPress Killing Web Design Ballroom C Is WordPress killing web design? Leading creatives from the world of web design debate whether CMS tools have made designers lazy, and created a new set of design conventions that designers feel obliged to follow. Brendan Dawes, Brendan Dawes, Dan Mall, Dan Oliver, Jina Bolton, Shane Mielke Jean Russell (Nature Nurture Productions), Kaye Porter (Kaye Porter Coaching & Consulting), Evonne Heyning (Amoration), Amanda Coolong (TechZulu) Studio SX Jean Russell, panelist, Nature Nurture Productions; Kaye Porter, panelist, Kaye Porter Coaching & Consulting; Evonne Heyning, panelist, Amoration - interviewed by Amanda Coolong, TechZulu Media Armageddon: What Happens When the New York Times Dies Hilton H We've entered The Last Days of Media. Traditional publishers' economics can't stand up against the overwhelming volume of new content and ad inventory being manufactured by the likes of blogs, Facebook, Myspace, Craigslist et al. What will New York City and the nation look like without the New York Times? Greg Beato, Markos Moulitsas, Amy Langfield, David Carr, Henry Copeland Moon 2.0: The Outer Limits of Lunar Exploration Hilton F Space sector representatives will discuss how the use of web and mobile technologies create opportunities for participation in future exploration of the Moon. The panel focuses on how X PRIZE, NASA, commercial space companies, and others generate greater interaction and interest in Moon missions using collaborative platforms and social media. Veronica McGregor, Amanda Stiles, Cariann Higginbotham, Nicholas Skytland, Dave Masten Nobody Wants to Watch Your Film: Realities of Online Film Distribution 18ABCD Every respectable film festival these days has a panel talking about online film distribution and increasingly these panels end up in disputes between websites promoting their services and film distributors frustrated at their online revenues. At the same time everyone seems to agree that digital distribution is the future. So what's... Efe Cakarel, Graham Leggat, Peter Becker, Sara Pollack Rules of BrandFiction from Twittering MadMen Hilton D Recipes for creating successful twittertainment and other participatory entertainments that drive brand engagement and ROI by providing consumers with an immersive experience. Helen Klein Ross, Michael Bissell That Game Feels Nice: Tomorrow's Touch Interfaces 6AB Join Microsoft staff and Fuel Games, the creators of the first Win7 touch games, for a unique client/developer presentation about the creative concepts, technical challenges and future promise of touch-based user interfaces, as they discuss, debate and brainstorm on the current and future potential Touch desktop OS interface for both gaming... Amish Patel, Philip Glofcheskie The Heather Gold Show Malverde Don't miss the the Heather Gold Show, one of the true highlight events of SXSW Interactive. For 2010, the theme is "Get Excited And Make Things." Guests include Gina Trapani, Jay Smooth, Harry Allen, Robin Sloan and filmmaker and comic Negin Farsad. The Socially Conscious Geek: Makin' Money While Doin' Good 7 Can you make a living as a geek without sacrificing your ideals? Definitely. These pros have carved out a niche working with mission-driven, ethical clients in both the non-profit and for-profit sectors - and want to show you how to bring your values to work while keeping a roof over your... Lauren Bacon, Leif Utne Transmedia 2010: Are We There Yet? Radisson Travis The promise and possibilities of transmedia storytelling have been on the horizon for several years. The concept involves immersive storytelling that utilizes multiple media outlets concurrently to enhance and advance the narrative. Some see this as a better way of totally involving an ever more fragmented and distracted audience. So join... Daniel Lorenzetti, Juan Garcia Unsexy & Profitable: Making $$ Without Hype Hilton A/B In a world of hype wars, where many popular yet revenue-challenged startups battle for headline supremacy, a handful of under-the-radar Internet businesses have done the unthinkable: they've become profitable. Hear how your business can turn more profits than heads from this handful of Internet veterans. Paul Carr, Matthew Chasen, Hooman Radfar, Alan Martin Uprising Tide - Inciting Online Communities into Offline Movements 10AB Ready to put your tech community on the map? Some unlikely instigators from New Orleans did just that with little more than passion, a bus, T-shirts, and some duct tape. Let them show you how to create an organic net-roots movement that upends traditional power structures and galvanizes your community. Christopher Boudy, Tiffany Starnes, Matthew Tritico, Damien Lamanna, Chris Schultz User Experience Design Deliverables: Expert's Choice Ballroom E A myriad of user experience deliverables are available to the UXD practitioner: sitemaps, interaction diagrams, wireframes, storyboards, and much more. But which are most effective for capturing the design concept, process, and vision? We survey preferred sets of deliverables and give pointers for choosing yours. Lilia Manguy View Source Has a Posse 12AB "View source" is a feature of all modern browsers that few people use, and that more probably wouldn't miss if it disappeared. Still, viewing other people's source code has played an undeniable role in the Web's development, spurring a culture of creativity and sharing, and cementing values of openness and transparency... Estelle Weyl, Chris Wilson, Aza Raskin, Alex Russell, Michael Lucaccini What Can International Aid Learn From FedEx and Coca-Cola Courtyard Brazos 2/3 Real time data is fundamentally changing the way international aid is being designed and administered. Innovative new platforms leveraging SMS text messaging are transforming basic mobile phones into dynamic devices for key areas including education, health care services and supply chain tracking. Sean Blaschke, Paul Molinaro You Developed the Content -- Now Build The Hardware Hilton G The explosive growth of cloud-based services has the big device manufacturers scrambling to create compelling next-gen gadgets. Most have fallen short, forcing application companies to build their own devices from scratch. This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications. Peter Semmelhack Ze Frank Conversation: The Creative Lifestyle Ballroom D Ze Frank Small Business, Big Party! The PureVolume House Food, Drinks, and the best of the small business community. Come celebrate Happy Hour with The Small Business Web. Follow @sxsbw for details. Zombies, Vampires & Monsters: Fostering Loyal Genre Communities Hilton K The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre. KW Low Beyond Advertising: Can Online Video Finally Pay? 18ABCD Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes, Hulu and Netflix serve the major networks, independents rely on a trickle of advertising revenue. We present options for totally portable, embeddable, and viral distribution with micropayments. Power (and payments) to the people! Robert Millis, Will Coghlan Big Brother on the Big Screen: Fact/Fiction? 8A Can the NSA really do that? Um, yes. Join me at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. Jaunty tin foil hats and popcorn will be provided! Kevin Bankston, Nicole Ozer Booze Blogging: Liquid Conversation 19B Cocktails tell the story of American history, and those leading the conversation today are pioneers on the digital landscape. We hope to explore the relationship between bloggers, bartenders, and brands while discussing how technology has influenced their discussions. Lindsey Johnson Connecting the 'Dots' to Create Successful Global Brands Courtyard Brazos 2/3 Every web company likes to think of themselves as ''global,'' but getting serious about the international market is a lot trickier - and messier - than just running your site through Babelfish and adding a country tag. Hear from start-ups who are successfully building their global brands from the ground up.... Mike Osborn CSS and Fonts: Fluid Web Typography Ballroom F Jason shows you how to apply the principles of fluid typography, Web-safe fonts, downloaded fonts, and type on images to create robust scalable designs to achieve great typography without resorting to type in images or Adobe Flash. Jason Cranford Teague Data is Money: How Geeks are Changing Finance Hilton C Clearly the financial world needs some innovation, and fast. This panel will bring together experts in finance and technology to talk about how the future of finance will be influenced by data geeks and technologists. We will explore new financial data formats, like XBRL, and discuss how these formats, along with... Aaron Patzer, Shawn Carpenter, Jesper Andersen, Carol Flake-Chapman Do The Right Thing: Building Respectful Software 7 What does it mean to build web services that DoTheRightThingš'¢? A panel about product design decisions and the tradeoffs made in designing social software. We'll discuss understanding user expectations, incentivizing behavior, the impact of default settings, and handling privacy. Avoid becoming the next [company name redacted]. Gavin Bell, Matthew Rothenberg Does My Sh*t-Talking Really Help Your Brand? Hilton D We've heard that ''all press is good press.'' But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful... and what doesn't. Ivan Askwith, Amber Case, Emily Yellin, Michael Monello, Sam Ford Doing it Wrong: Recently Possible Technology Hilton G Like ninjas battling on stage, Bre Pettis and Tal Chalzin will volley projects demonstrations back and forth. From guitar player robots to machines that vomit plastic skulls, the presentation will include a mix of projects they've worked on and that have been worked on at the GarageGeeks, NYCResistor and beyond. This... Bre Pettis, Tal Chalozin Don't Move! Build a Startup Community Where You Live Hilton A/B As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect. Erin Kotecki Vest, Jeremy Tanner, Rick Turoczy, Jeff Slobotski Everything I Didn't Learn About Startups in VC Hilton J Many startups look at venture capital as the Holy Grail--the key to their startup success. This panel will be comprised of former venture professionals who have switched sides--from funding companies at VC funds to starting companies. Apparently, VCs don't know everything about startups and each of these entrepreneurs has had to... Charlie O'Donnell Gaming the System with 4chan 5ABC Christopher Poole How To Spark A Movement In The 21st Century 10AB Technology connects us to each other as never before, making it easier to harness our collective power. Obama's election and post-election Iran barely scratch the surface of what's possible when people self-organize. Hear how to embrace this potential, and what it means for our future. Scott Heiferman How To Unplan Your Business Idea Hilton E The notion that every business needs a detailed plan is broken. If you're launching a business it's more important to put your ideas into action and not over-strategise. Online tools mean you can launch a business faster than you can build a theoretical model. So unplan and just do it. David Sloly, Ian Sanders Joi Ito Presentation Ballroom D Joichi Ito Keeping Sane While Working From Home Courtyard Rio Grande B In these days of cost cutting and freelancing, telecommuting is becoming more popular. While coworking might be great it doesn't work for everyone. What do you do when you're home all day, no one but you and the cats or the kids? Come learn some ways to stay sane. Diana Potter Migrating Your Applications to the Cloud: A Phase-Driven Approach Ballroom B In this session you will learn some of the new ways to build cloud-based architectures and best practices in migrating existing applications to the AWS cloud. The session will focus on phase driven strategy for migration which includes various phases like cloud assessment phase, proof of concept phase, moving your data,... Jinesh Varia New Publishing and Web Content Ballroom A In this panel we'll explore the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services. Erin Kissane, Jeffrey Zeldman, Lisa Holton, Mandy Brown, Paul Ford Open Leadership: The Upside Of Giving Up Control 12AB A social or digital strategy often fails because the culture doesn't support it. The rise of participation puts pressure on an organization's traditional way of doing business. A new way of leadership and managing is needed, called "Open Leadership". New technologies make open leadership not only possible, but a necessity. Charlene Li People Die, Profiles Don't Hilton K Companies and how they deal with users deaths. What can websites do to streamline the process of handling the deceased's wishes for their online accounts? Jesse Davis Reality Check on Augmented Reality Radisson Travis Augmented Reality (AR) seems to be the next big thing for marketers and advertisers. But how does it work and can marketers make it work for them? Through live demonstrations of the technology metaio will showcase the technology's current capabilities and what can be expected of AR in the near future.... Noora Guldemond Sleeping Giants: Digital Awakens TV and Media Hilton H Television has looked pretty much the same since its inception in the early 40s, give or take a few rabbit ears and a hundred pounds. But, the revolution has already begun. Recently Razorfish has been doing some significant research on the importance television plays in our lives, and what we think... Domenic Venuto, Andrew Pimentel Social Web Security: From Psychology to Programming Ballroom C The user-generated, interconnected Social Web is ripe for the plucking by criminals and other malicious users. We'll demonstrate how psychology and user experience have as much to do with security as coding and sysadmin skills, and how to apply all of them to protect your users. Chris Shiflett, Edward Finkler SXSW Eats: Austin Foods 101 Radisson Austin Lindsey Simon Tech Scene Smackdown: LA vs. SF vs. NYC vs. Boston vs. Austin Courtyard Rio Grande A Presently the online social media space consists of hyper-localized bifurcated tech communities: what is problematic is that many of the more "successful" cool kids are guilty of "being at every single party" and using the scene as a way to "fameball" i.e. gaming it to advance their own popularity instead using... Erin Broadley, Alexia Tsotsis UX Process Improved: Integrating User Insight Ballroom E Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We'll outline an underlying framework for research approaches so you'll understand why each method works as well as when to use it. Steve Portigal, Aviva Rosenstein Video Game Research: Failing Our Way to Victory 6AB Users are weird. They tell you one thing and do another. They click everywhere and read nothing. Erica Firment, a User Experience designer for Linden Lab/Second Life, chronicles fast and effective ways to make your software suck less by spending a few hours watching users fail. Erica Firment, Erica Firment What Can Carl Sagan Teach Us About The Web? Hilton F 2010 is the 30th anniversary of Carl Sagan's Cosmos: A Personal Voyage. Not only is his explanation of our universe relevant today, it can teach us a great deal about how to create better websites. Mark Trammell What Guys are Doing to Get More Girls in Tech! 9ABC Many tech fields have a low percentage of women. If you are a guy do you wonder what you can do about it? Learn about successful strategies and proactive approaches for supporting women you work with and participate in community with. We will even cover some well-intentioned efforts that have gone... Kaliya Hamlin, David Eaves, Brandon Sheats, Kevin Marks, Obie Fernandez RIP Jeff Goldblum: Truth vs. Web BS Hilton K Hoaxes, rumors, and misleading stories thrive in a real-time multi-sourced online environment. How do you suss out newsy signals from uninformed, promotional, or ill-intentioned noise? Learn the best ways to cast a critical eye on your media consumption and how to quickly recognize and share only the authentic. Megan Mccarthy Virtual Interviews: A Chat With Darwin's Ghost Hilton K Synthetic Interview is a unique technology that allows an individual to have a conversation with a character or persona as if that person were present in real-time. The goal is creating immersive experiences, allowing guests to interact cinematically with a digital character from either the past, the present or the future.... Ralph Vituccio Dorkbot Brush Square Park - East Tent Think of it as a science fair with free beer. Ample doses of electricity, tomfoolery, mayhem, makers and music combine to form one exquisite geek talent show. Sponsored by SXSW Interactive, the International Game Developer's Association of Austin, Mr. Data, Ricochet Labs and the Digital Media Council. Mozilla SXSW Happy Hour Cedar Door Join us for happy hour drinks and appetizers at Cedar Door and learn what we are working on at Mozilla. Party is limited to the first 250 guests who arrive - please RSVP on Facebook: http://bit.ly/mozsxswparty! SXSW Opening Night Happy Hour sponsored by @Razorfish Paradise Augment your reality at SXSW with a few frosty beverages as Razorfish kicks off the conference upstairs at the Paradise. But don’t forget your badge! Your conference badge or a Razorfish business card is required for entry. Snappy Hour with Shutterstock & Bigstock Beauty Bar Join Shutterstock and Bigstock for an open bar happy hour and special guest DJs. Stop by the Shutterstock or Bigstock booth to get your free V.I.P. pass. SXSW Interactive Opening Party Hosted by frog design MACC The legend lives on as frog design returns to host the Interactive Opening Party. This not-to-be-missed event brings together digital creatives as well as visionary technology entrepreneurs for an unforgettable evening. How much is too much? AMODA Digital Showcase Club DeVille The Austin Museum of Digital Art presents a party featuring live electronic music and visual art. Expect video projections, interactive installations, and a Laptop Battle with musicians competing to outperform one another in a series of elimination rounds. Free for SXSW Interactive badgeholders. www.amoda.org Happy Cog'aoke 2 The Scoot Inn You still love the web. You still love karaoke. So we’re having a sequel. Happy Cog's karaoke extravaganza returns for its second year. Open bar starts at 10:00PM. Space is limited, so arrive early if you can. You'll likely need to grab a cab or a ride. http://www.cogaoke.com/ Sunday ELEVEN API Lounge 406 The Alcatel-Lucent ELEVEN API Lounge cranks up the volume in an "ultra-lounge" environment where SXSW rockers and developers alike can hang out, network, eat, drink, get online, and learn how to get involved with ALU API platform and developer activities. The Beacon Lounge 8B Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting. The Blogger Lounge 19A Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,... The Circus Mashimus Lounge 3 Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots... Accessibility: What It Is For and Where It is Going Ballroom F This session will start will the basics and quickly move to the future. Sharron Rush introduces web accessibility concepts and background and interviews Rich Schwertdfeger, a leader in the development of the WAI-ARIA principles for accessible rich internet applications. Rich looks at the current static model for providing and designing for... Richard Schwerdtfeger, Sharron Rush Africa 3.0: A Look at the Future of a Connected Africa 12AB 2010 is the year that Africa will finally connect to the global undersea cable network powering today's broadband internet traffic. How can Africa use the arrival of this high speed super highway to it's advantage? What impact will broadband communications have on Africa's development? Are we looking at Africa 3.0? TMS Ruge Augmenting Maps with Reality Hilton G Remember when the utility of an online map consisted of directions and gawking at satellite imagery? With the recent tide of location-based apps such as Foursquare and the introduction of the likes of Twitter Maps, maps is rapidly emerging as the gateway to socially exploring the world around us. But that's... Chris Pendleton, Dennis Crowley, Ryan Sarver, Laura Diaz, Blaise Aguera y Arcas Beyond LAMP: Scaling Websites Past MySQL Ballroom B Most startups begin with a basic LAMP stack (on PHP or Python) and then add database replication and memcache as they grow. But then what? There's a big gap between these out-of-the-box solutions and what it takes to run something bigger. Serkan Piantino, Alan Schaaf, Kevin Weil, Christopher Slowe, Jason Kincaid Come as You Are Yoga 8A Worried about too much stress at the Austin Convention Center in March? Then take a deep breath, gently exhale and let it all go. SXSW Interactive Festival attendees will again have the chance to start their days mindfully as morning yoga returns to the event. Yoga was developed thousands of years... Ari Stiles Exploiting Chaos -- How to Spark Innovation During Times of Change Hilton C One of North America's hottest keynote speakers, the founder of TrendHunter.com, reveals powerful strategies for thriving in any economic climate. DID YOU KNOW THAT Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets... Jeremy Gutsche From Right-to-Left: Entrepreneurship & the Middle East Hilton A/B Can the Middle East reinvent itself through digital entrepreneurship? Countries like Egypt lead the Arab world in hacking solutions, while Israel is a leader in advanced ICT development. Can the internet and mobile create a bridge for collaboration and co-operation, independent of politics and location? Habib Haddad, Katherine Maher, Sacha Tueni, Moeed Ahmad Google Hackathon: Android TTS, Geo APIs Overview, Chrome Accessibility Extensions Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short... Christian Schalk How WebHooks Will Make Us All Programmers Ballroom A Programming will increasingly be the most empowering skill on earth... how do we bring it to more people? We can't rely on better academic programs if nobody is taking them! We have to bring back easy discovery and instant utility. See how webhooks (user-defined HTTP callbacks) are the missing link! Jeff Lindsay Imagineering the Fully Digitized and Connected Future Hilton H Screw your laptop and the Internet connection it rode in on. It's 2015 and all hurdles to digital ubiquity are history. Our panel of professional visionaries will immerse you in a day of your fully digitized life, supported by every appliance you own and connected to your own personal infocloud. Chris Bishop, Dan Willis, Nadya Direkova, Tim Ruder Offering Your Content in 100 Languages 18ABCD The web is a global medium, but most websites are siloed in a single language. A social translation program is one way to make your website more accessible to a global audience, while also turning users into contributors. Is social translation an option for your website (or product)? If so, how... June Cohen, Leonard Chien, Seth Bindernagel Our Digital Future: The National Broadband Plan And You Hilton K What will our digital future look like? By Feb. 17, 2010, the Federal Communications Commission will present a national broadband plan that will shape the future of our Internet and will directly affect bloggers, wireless innovators, entrepreneurs, gamers and everyday Internet users. Come hear about the national broadband plan. This panel... Derek Turner Process Journalism: Getting it First, While Getting it Right. Hilton F Iterative journalism, process journalism, wiki journalism -- call it what you want -- the 'first draft' of history is rapidly changing with digital reporting and immediate delivery. In this panel, we'll investigate technological tools, best practices from bloggers to NYTimes.com, transparency and ethical challenges faced report accurate news in the social... Moka Pantages, Monica Guzman, Robert Mackey, Will Sullivan, Charles Latibeaudiere, Jesus Diaz Social Gaming: Lessons from the Pioneers 6AB As we enter a new era of games designed, produced, distributed and operated to facilitate interaction among players, we'll hear from the pioneers of social games how they think about and approach this new medium. Sebastien de Halleux, Omar Abdelwahed, Gareth Davis, Eric Todd, Jon David Story.Next -- Narrating the Crowd 10AB StoryCorps was built on the principle that ordinary people have extraordinary stories to share - you just need to ask. Social networking and hand-held technology now enables communities to capture and distribute these stories with unprecedented scale and quality. Panelists will discuss the art of blending storytelling with social networking. Suneel Gupta, Sanjay Gupta Web of Things - Connecting People and Objects on the Web Ballroom E WoT is a vision of a Web with more devices than people on it. We extend the Web to the real world by enabling devices to become physical Web resources that follow the founding principles of the Web architecture (REST). We will demo a physical mashup with real objects the attendance... Vlad Trifa, Dominique Guinard Adobe Sunday Brunch Day Stage Cafe There will be bacon, coffee and geekery at the Adobe Sunday Brunch. Join us at 10am on Sunday for FREE brunch at the Adobe Day Stage. Adobe product managers and evangelists will be sharing the latest on mobile development with Flash and more from Adobe Labs. RSVP at http://facebook.com/AdobeSXSW. There might... Adobe Sunday Brunch Day Stage Cafe There will be bacon, coffee and geekery at the Adobe Sunday Brunch. Join us at 10am on Sunday for FREE brunch at the Adobe Day Stage. Adobe product managers and evangelists will be sharing the latest on mobile development with Flash and more from Adobe Labs. RSVP at http://facebook.com/AdobeSXSW. There might... 2009 Iran Election: Women's Revolution? Twitter Revolution? 10AB By campaigning and protesting Iranian women surprised onlookers through their sociopolitical participation during the 2009 Iranian election. What led to the sudden appearance of an invisible part of Iranian society, and what role did emerging media play? This panel will discuss online political activity during and prior to the election. Roja Bandari, Mona Kasra, Shireen Mitchell, Dr David Parry Accessible JavaScript Techniques Ballroom F Creating accessible JavaScript is difficult and can be time consuming to create. With the right knowledge and forethought, your JavaScript can be made accessible. This session covers a variety of development techniques and paradigms for creating progressively enhanced JavaScript functionality, and explains some features of and how to implement the Web... Patrick Fox, Becky Gibson Blah Blah Blah: Why Words Won't Work Ballroom C Since the industrial revolution, we've judged human intelligence by our ability to talk. And just look at where that belief has gotten us: from politics to energy, we're deeper in conceptual debt than ever. This session shows how combining our innate verbal and visual skills is the only way we're going... Dan Roam Blamestorm: Who is Holding us Back? 9ABC Technology and the internet have the potential to change the world, to address serious issues. But its not happening. Why not? Because some people don't understand and are holding us back. But who? This session is a blamestorm - an opportunity to call out the people and organizations, the technology providers... Brian Reich Can Wikipedia Survive Popular Success and Community Decline? 12AB Wikipedia is a top 10 global web site, but editing activity in the encyclopedia "anyone can edit" has steadily fallen since early 2007. Lih will explain the current crisis with research from the Palo Alto Research Center, Wikipedians and academics on the ability to sustain a lasting content creation community. Andrew Lih Clay Shirky Presentation Ballroom D Clay Shirky Design, Collaboration, Pokemon: How Not to Offend People Globally Hilton A/B In today's economy, global audiences equal vast opportunity. But how do you design your online experience to meet the needs of customers from Taipei to Toledo? How does culture influence design? Learn tips and tricks on designing for global markets, collaborating with colleagues overseas, and not offending your international customers. Chris Moeller, Jung Eun Kim Drink Tea: Designing with Middle Eastern Customers Ballroom B Your next customer could be in the Middle East. Countries like Iraq, UAE, and Jordan and their US divisions are looking to US firms for design and branding help. Find out how cultural differences impact the design process and learn how to create a respectful and productive relationship and design a... Kate Walser ER 2.0 8A Hospitals and health care providers are slowly but surely using new media and social networking software for some of their primary objectives--treatment, research, education and outreach, and patient-provider communication. This presentation will feature best practices from case studies and prescribe future uses of new media in public health. Ed Bennett, Aimee Roundtree Extending Your Brand? There's an App for That Hilton D For many, brand extension into the digital realm means a Web site, a banner add, a viral campaign. But applications can extend conversations and perceptions of a brand, as well as add to discussions and ideas in compelling new ways. How can applications help your brand and idea be more authentic,... Rob Girling, Tom Ajello, Adrian Ho, Shiv Singh, Brian Morrissey Gaming the Crowd: Turning Work Into Play 6AB What do Amazon Mechanical Turk, the Obama campaign, the 2010 Honda Insight, and the Nike+ all have in common? They all use gameplay mechanics to turn difficult real-world problems into play. I'll discuss practical ways to turn any website into a game, and the serious risks of doing it wrong. Andy Baio Google Hackathon: Mobile Maps, App Engine, Chrome Extensions Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short... Christian Schalk Here Are Lions: The Cartography of the Future Hilton H A new breed of maps is revealing breakthroughs in our understanding of biology, neuroscience, ecology and the physical world. We can now map not just physical geographies, but also genomes, neural pathways, emotions, social networks and ideas. These new maps reveal how society will change over the next twenty years. Michele Bowman How Social Media Can Destroy Your Business Model Hilton J While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization's business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential. Anjuan Simmons, Kami Huyse Influence and Innovate: Transforming Media Education 7 The future of media relies heavily on the mindset of those willing to study and enter the field. Professionals, professors and students will discuss transforming the goals of communication education to develop graduates, not only comfortable and fluent with online media, but who can also innovate and influence the profession. Cindy Royal, Tyson Evans JavaScript Architecture: The Front and the Back of It Ballroom E A JavaScript code-centric look into UI architecture, including templating and JSON data-interchange, both in browser and on the server. We'll talk about variations on popular patterns such as MVC and how to cleanly implement them independent of your platform or framework of choice. Kyle Simpson Leave Your Job, Start An Agency Hilton E Ever consider leaving it all to start your own Agency? Not entirely sure where to start? This talk will cover the starting and building a Web Design and Development company. The talk tackles to pitfalls and the outstanding benefits of building and cultivating your own Agency. All in a virtual space.... Alex Lemanski, Kurt Pennypacker Merch: The Other White Meat Of Monetization Hilton C How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a healthy direct merchandise business? Advertising receives plenty of deserved attention. Let's dive into merch strategy, tactics, tools. Mikhail Ledvich, Burnie Burns, Jennifer Shiman, Joel Bush, Justin Sewell My Life, Take Two: The Right to Delete Hilton K Most of us have incidents in our past that we'd rather leave there - but that's getting harder in a world teeming with tools and devices that capture our actions and record them forever. Do we have a ''right to delete'' records and data about ourselves? Can we? Should we? Annalee Newitz, Chris Conley, Marc Davis Online News of Tomorrow Hilton F Whether newspapers are dead or not, the media is innovating online. Rather than debate journalism's future, let's look at where we're headed, and what the online news sources of tomorrow might look like. This panel will survey some of the most exciting experiments and propose some interesting new directions. Adrian Holovaty, Andrew Huff, Brad Flora, Jeff Jarvis, Jeremy Zilar Puzzling Hour 5ABC Every year, my wife Sarah and I design a massive puzzle hunt for our friends. We can't put on a full-scale version at SXSW, but for this hour you will solve some of our best puzzles, plus a few new ones designed especially for this talk... which will be light on... Sandor Weisz, Sarah Weisz The Yelp Effect: When Everyone's A Restaurant Critic 19B Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic? Jennie Chen, Addie Broyles What If Your Phone Had Five Senses? Hilton G In the great tradition of Dr. Frankenstein, engineers are transforming mobile phones from simple keypad and voice devices to sophisticated sensing machines. Hear about what it means for the future of mobile phones, and how you can get involved -- eyes, ears, beating heart, it's ALIVE! Ted Power, Nicholas Jitkoff, Matt Biddulph, Ben Averch What's Open Video and Why Does It Matter? 18ABCD Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual computer users to speak to a mass audience. But online video is still mostly a glorified on-demand system--more like Internet TV than a truly participatory medium. The legal and technological battles surrounding online video are,... Zahavah Levine, Mark Surman, Jesse Dylan, Elizabeth Stark, Elisa Kreisinger Why You Aren't Done Yet Ballroom A The deadline is looming, you've tweeted how busy you are four times this week, and yet you just can't get the project wrapped up and out the door. Real artists ship and you want to be a real artist, real bad, but you're not. Let me show you how to rework... David Heinemeier Hansson Yes Mr. Lessig, We Can Change Politics 9ABC Last year at SXSWi, Larry Lessig introduced Change Congress, a movement to clean up corruption in Congress. But that's only the beginning. All elected offices (local, state, and yes even Congress) need more techies, scientists, and engineers. Now! Why techies should run for office -- and how they can win. Julie Barko Germany SXSW Match-Making: Pitching Content to Miller Lite Day Stage Cafe Advertising is so 20th Century. Watch a world famous brand stop interrupting TV and start dating motion media online. Six content creators will pitch their ideas live on the Day Stage. A fast six minutes each. One will secure $24,000 to make their film. Another will get $8,000 decided by the... How Nerds Can Foster Democracy in Local Government 9ABC Government has been slow to adopt social media. Ignorance, fear of the unknown and negative comments are the primary reasons. Two government communicators who have experience in the SM trenches will discuss how to persuade government agencies to get with the program (it's easier and less scary than they think). Will Hampton Anything But Typical: Learning to Love JavaScript Prototypes Ballroom E Frightened and confused by the term "prototype"? Tired of praying that there's some plugin for a framework that will do exactly what you need to do? Unlock a whole new world of interactivity with object-oriented JavaScript programming. Learn how to design and implement classes that let you simplify and extend your... Dan Nichols Becoming An Inspiration - One Pixel At A Time Courtyard Rio Grande A Reggie Bibbs has been a one man crusade to raise awareness for neurofibromatosis (NF) come listen to him tell his story and help you and your organization turn your clients and friends into raving fans for your company or group. Reggie Bibbs, Lou Congelie Buzz Out Loud Live 2010 Radisson Austin CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom Merritt, Jason Howell, Molly Wood, Natali Del Conte and others will chat with the audience and invite special guests to talk about what's happening at the show and beyond. Tom Merritt, Jason Howell, Molly Wood Casual Game Design Competition Sponsored By USA Network 6AB Four teams of emerging game developers give short presentations about their ideas for an innovative new casual game to a jury of industry experts. Kain Shin, Billy Cain, James Portnow, Stephanie Morgan, Margaret Wallace Coding for Pleasure: Developing Killer Spare-Time Apps Ballroom A Every startup origin story is about a couple of developers who abscond to a garage and end up building the Next Big Thing. But money and fame don't need to be your end goal. You can significantly improve your life--and impact others' lives--by coding for pleasure in your spare time. Adam Pash, Gina Trapani, Matt Haughey Conversation with Michel Gondry 18ABCD Filmmaker, artist and musician Michel Gondry (The Science of Sleep, Be Kind Rewind) sits down with KCRW's Elvis Mitchel to discuss his remarkable body of work and his latest, an intimate portrait of his family entitled The Thorn In The Heart, screening at SXSW. Elvis Mitchell, Michel Gondry Cross Device Accessibility: Is This For Real? Ballroom F Does the one-size-fits-all approach of "One Web" meet the needs of all groups of web users, as web content becomes more complicated? We will discuss strategies for improving accessibility across different devices, covering current issues with mobile accessibility, and potential solutions such as geolocation and CSS3 media queries. Chris Mills CrowdControl: Changing The Face Of Media Or Hype? 12AB A discussion about the new media democracy, citizen journalism and the wisdom of the crowd. Readers and consumers of media have exerted a new level control around how news and entertainment is created, shared and consumed. For example, Iranian citizens used social media to report on post-election activity in June 2009... Jason Rzepka, Joseph Kingsbury, Lila King, Randi Zuckerberg, Pete Cashmore Ditch the Old to Build Your Dream Life Courtyard Rio Grande B Let's face it, few people are really happy with our lives. We wish we could toss it all in and start again, find that elusive š„²balance' & our bliss. Hear from people who've tossed all (or most) of their old lives or jobs to find the life they really wanted. Lucretia Pruitt Google Hackathon: HTML5, Chrome Extensions, Android Accessibility Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short... Christian Schalk How Did This Happen? I'm in Business! Hilton E Why does business have to so complicated? Where's the checklist for all this? What about the IRS? Learn how to create a business, choose a structure, and figure out which expenses are deductible, all specifically targeted for interactive and new media creators, presented by someone who has been there. Becky McCray, Liz Strauss Is Innovation Fair? 19B Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice. Andrew Keen Kicking Recession Ass With A Killer Company Culture Courtyard Brazos 2/3 Do your employees know how much you love them? We'll talk on creative ways to keep morale up in a low economy, ideas on improving the lives and brains of your greatest assets and how to make it all work for your company's bottom line (no matter how small). Katie Laird, Kelsey Ruger Not Just for Obama: New Media Gets Local 7 Local political campaigns have adopted many of the tools of national campaigns but with varied success. This panel will examine the tools now being used in local races and by local activists (Facebook, Wordpress, Drupal, Twitter, SMS, etc) and give specific examples of success and failures. Julie Blitzer, David Parmet Perfectly Irrational: Who Put the Monkey in the Driver's Seat Ballroom D Dan Ariely Persuasive Design: Encouraging Your Users To Do What You Want Them To! Ballroom B So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a... Andy Budd Selling Subculture Without Selling Out Hilton C The online audience is increasingly fractured into passionate niches. Companies seek to infiltrate subcultures, and alt.tastemakers covet financial backing. But interactions between ''the underground'' and ''The Man'' have been marked with more distrust than respect. This panel will teach marketers have to work with subcultural tastemakers, and indie cool kids how... Richard Nash, Raymond Roker, Molly Crabapple, Jeff Newelt, Gala Darling Should the Government Tweet? 9ABC There are over 300 official U.S. federal government twitter accounts. This panel will examine how government can make effective use of twitter and other social media channels to communicate in real time and how these tools are reshaping the communication strategy of government agencies. Bev Godwin Social Media and China: Different Than You Think 10AB Most Westerners learn about China's social media through traditional media whose coverage tends to focus on conflicts and politics. But that's not the whole story. We will explore the motivation behind massive adoption of social media, reasons behind local brands' domination of the market and social media's impact on business and... Jacqui Zhou, Benjamin Joffe, Sam Flemming SXSW Match-Making: Pitching Content to Miller Lite Day Stage How do we bring advertising into a digital 21st century? Make a date with motion media. Digitas plays matchmaker as six filmmakers pitch their ideas live on stage to Miller Lite. A fast six minutes each. One will secure $24,000 to make their film. Another $8,000 in prizing to be decided... Mark Beeching, Mark Beeching The 10-Minute Transmedia Experience 5ABC Transmedia experiences'stories played out across multiple platforms: on the web, through mobile and even in the audience's environment'are going more and more mainstream. Audiences are beginning to expect collaboration in the creation of the experience. What are the techniques to constructing an immersive, compelling 10-minute experience? Transmedia and Alternate Reality Game... Maureen McHugh, Steve Peters Trials and Tribulations of the Pirate Bay Hilton A/B The Pirate Bay is Sweden's biggest export since...Abba. It's been quite a year for TPB -- with a spectacle of a trial, news of a $7.8 million acquisition, and the epic win of the closely-linked Pirate Party. Those Swedes really do love to pirate. But will the titans of P2P prevail?... Peter Sunde Why Self-Promotion Will Save the World Hilton D Self-Promoters are single-handedly saving the world. Without even trying, they're becoming the "go-to" people when someone has a question. Twitter, Facebook, and whatever comes next is, for the first time, allowing the world to contact anyone, for anything, at any time. When other people know to go to you, and you... Peter Shankman Writing Web Content For A Living Ballroom C By now we all know that "content is king," yet there's still a dearth of knowledge about the mechanics and business of web writing. We'll talk about how to write great copy, why web content is special, and how to make money doing it--whether you're an independent, agency, or in-house type.... Erin Anderson, Tiffani Jones, Ian Alexander, Dan Maccarone Zero Waste: The Future of Green 8A Innovation, global warming, and green technology are all pushing in the same direction: zero waste. This concept is in practice in several cities (including Austin) and will soon be in yours. Learn about the current, future, and upcoming needs of this movement and how technology is playing a vital role. Steven Mandzik, Amy Senger I Can See Russia From My iPhone! 9ABC Traditionally, international diplomacy has been left to high-level officials and conducted behind closed doors. Today, the rise of new and social media has effectively crowdsourced information that was once only available to elites. How has this shift affected the way in which diplomacy is conducted? Will this change international relations? Kyle McLellan Microformats and Government 9ABC For Government to be truly transparent it has to be easily accessible and compelling. We will talk about current standards and discuss the current state of the tech. We will have examples of who is implementing it well/poorly. And we hand out grades to different Governmental entities and technologists. Silona Bonewald Andrew Huff (Online News of Tomorrow) & Mark Milian (The Los Angeles Times) Studio SX Andrew Huff, panelist, Online News of Tomorrow - interviewed by Mark Milian, The Los Angeles Times Facebook Developer Garage Austin – SXSW Edition The Phoenix Join the Facebook team and local developers for a deep dive into the latest and most exciting ways developers are building with Facebook technologies. Come to learn, stay to make friends! http://www.facebook.com/event.php?eid=331218348435 Google Hackathon: Office Hours #1 Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long, we will also be hosting two... HTML5 Accessibility Ballroom F It appears from the discussions that HTML5 and accessibility are mutually exclusive. The alt and summary attributes were at stake, and we are just beginning to understand the potential of the audio, video, and canvas elements. This panel will show what HTML5 can do for accessibility and how we can bridge... Cynthia Shelly, John Foliot, Martin Kliehm Valerie Casey Keynote ACC L1, Exhibit Hall 1 Casey, founder and Executive Director of the Designers Accord, works with organizations all over the world to create positive social and environmental impact. She has been named a "Guru you should know" by Fortune magazine, a "Hero of the Environment" by Time magazine, and a "Master of Design" by Fast Company.... Valerie Casey Your Design Process is Killing You Ballroom E Designers and developers are efficiency experts for our clients, yet we struggle to provide that expertise for ourselves and how we work. Learn how to collaborate and craft an effective process for teamwork and the hectic nature the business. This is a call to arms to every designer and developer in... Sara Summers Tim Ruder (Perfect Market Inc), Nadya Direkova (Google), Chris Bishop (PBS Kids Interactive), Dan Willis (Sapient) Studio SX Tim Ruder, panelist, Perfect Market Inc; Nadya Direkova, panelist, Google; Chris Bishop, panelist, PBS Kids Interactive - in conversation with Dan Willis, panelist, Sapient David Hewitt (Sapient), Dennis Crowley (Four Square) & David Gelles (The Financial Times) Studio SX David Hewitt (Sapient), Dennis Crowley (Four Square) - in conversation with David Gelles (The Financial Times) - Mobile Applications Sum: Forty Tales from the Afterlives Day Stage "Eagleman is a true original. Read Sum and be amazed. Reread it and be reamazed." - Time Magazine Sum is a work of literary fiction composed of forty mutually exclusive stories. Each story offers a different reason for our existence and the meaning of life and death. These are not serious... David Eagleman AAA Game Design Competition Sponsored By USA Network 6AB Four teams of emerging game developers give short presentations about their ideas for an innovative new AAA game to a jury of industry experts. Adam Martin, Chris Charla, Jesse Redniss, Kain Shin, Lori Durham Beyond Algorithms: Search and the Semantic Web Ballroom A New faceted search engines are emerging that promise smarter and more personalized results that take advantage of the Semantic Web. Do they deliver, and what do these engines mean for traditional search? How can obstacles such as scalability and diverse content provisioning platforms be overcome for Semantic Search to succeed? Nova Spivack, Carla Thompson, Gil Elbaz, Dag Kittlaus CouchDB: The Definitive Guide Day Stage CouchDB is a leader among post-relational databases. The authors of the O'Reilly book will show you why CouchDB is so exciting for web developers, read from the book, and talk about the writing process. J Chris Anderson Crowd Sourcing Innovative Social Change 10AB Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change. Amy Sample Ward, Beth Kanter, David J Neff, Holly Ross, Kari Saratovsky Experimental Design: Your User Interface Is Your Laboratory Ballroom B We all know that great designs can only come from the genius of great designers. Except that is complete crap. Great designs come from extensive user testing and making tons of iterations. Learn how the best-designed web apps extensively iterate and test their user interfaces to find what truly works. Kevin Hale, Mike McDerment, Victoria Ransom, Ben Tilly Extreme Makeover: Profile Edition Courtyard Rio Grande A Is your Facebook, Twitter, Flickr, etc Avatar a picture of you from 2002? If so, come get a Profile Makeover! Get a makeover from a top beauty blogger, have your picture taken by a noted fashion photographer and finish it off by having a Social Media Expert tweak your bio. You'll... Leora Israel, Nicholas O'Neill Fans, Friends & Followers: Creating Your Own Cult (of the Non-Apocalyptic Variety) 18ABCD Gary Hustwit, Scott Kirsner From Trolls to Stars: The Commenter Ecosystem 12AB This panel will explore the fascinating and often bizarre world of commenter culture. From trolls on 4chan to Star Commenters on Gawker Media blogs, panelists will discuss: - The nuances of commenter/blog symbiosis (including the benefit/detriment to the business side of ad-supported blogs) - The nature of commenter hierarchies - The... Dashiell Bennett, Anthony De Rosa, Jessica Valenti, Kate Miltner Google Hackathon: Chrome Accessibility Extensions, App Engine, Android Accessibility Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short... Christian Schalk HTML5: Tales from the Development Trenches Ballroom F HTML5 is coming. Originally called "web applications 1.0", it brings new semantics, JavaScript APIs for drag and drop, offline storage, generating images, plugin-free video and form validation. It's upset semantic web advocates, accessibility evangelists and baffled developers. Cut through the crap: learn what it is and what it does. Bruce Lawson Interactive Agency Workflow: Design and Development Process Ballroom E Today's interactive agencies face an extensive amount of challenges in workflow and process. This session takes an in-depth look at the interactive process from sales and contracts through design, development and deployment. Archetype will have key employees talk about their roles and how they fit into the full interactive workflow. Danny Riddell Is Technology the Great Equalizer? 9ABC Is technology the great equalizer or is said meme disguising another truth? This panel will explore said question and reflect on the experience, perspective and vision of the panelists and the community who comes willing to grapple with the question and its relevance in our current digital world. Kety Esquivel It's Time to Save the World with Design Thinking 8A Design thinking makes information and products better. Why stop there? Often, we address only the symptoms of society's big problems. Design thinking helps us see why problems happen, so we can create lasting solutions. This talk will wake you up, inspire action, and give you blueprints for saving the world. Dwayne King Online Advertising: Losing the Race to the Bottom Ballroom D How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network. Jim Coudal, John Gruber Revenge Of Kick-Ass Mash-Ups with Punk Rock APIs Ballroom C Last time we wrote an API layer for a dozen different sites and services, using nothing but free online tools and client-side JavaScript. This time we'll crack into client-side OAuth. This time actual working code WILL BE WRITTEN BY YOU. This time ... it's personal. :) Kent Brewster RightScale: Social Gaming Cloud Rains Steep Growth 5ABC This panel is sponsored by RightScale. Josh Fraser Sampling the Sea: Classroom Networks Save the Ocean 7 Sampling the Sea engages students classrooms around the world in sharing information about the declining global fish population. A partnership with Google Ocean, NASA GLOBE, and ePals, it engages the next generation of consumers in a global dialogue on the future of the sea. Funded by the MacArthur Foundation. Constance Penley, Bruce Caron Sarah Palin Is Your Media Role Model 19B Media attention is hard to get and harder to keep but one woman has it going on with Caribou style. Join us as we dissect the genius of staying in the spotlight no matter what it takes and learn tips to do it yourself. Brian Cain Showering Optional: Tips for Remote Employees Courtyard Rio Grande B Remotely working isn't the same as working remote. Dispel the myths (watching endless hours of daytime television), perpetuate the stereotypes (wearing pajamas to work), and learn the tricks of the trade (pressing mute during conference calls). "Telecommuting" is so 2002. "Remote Employees" are the new black. Jayna Wallace The Inside Workings of FunnyOrDie.com Radisson Austin Funny Or Die, the comedy website founded by Will Ferrell and Adam McKay is the "place to be seen" for comedic celebrities, and the obvious destination for your comedy fix (not to mention the ultimate platform for up-and-coming comedians). Dick Glover, Funny Or Die's CEO, and Andrew Steele, Creative Director of... Richard Glover, Andrew Steele Turn Your Passion Into a Business Leveraging Interactive Courtyard Brazos 2/3 Make your dream a reality by turning it into a money making business. This session will give you the how to on taking your great idea and turning it into a business by leveraging interactive media as a key element. Ingrid Vanderveldt Wil Padley (BandCentral), The Boxer Rebellion & Anya Kamenetz (Fast Company) Studio SX Wil Padley, principal, BandCentral; Todd Howe, artist, The Boxer Rebellion; Sumit Bothra, manager, The Boxer Rebellion [UK] - in conversation with Anya Kamenetz, Fast Company The Online Latino: A New Digital Native 9ABC Esteban Contreras The SXSW Block Party Film + Interactive Trade Show The Block Party, modeled after the popular pub crawl, was so popular last year that we're bringing it back to the 2010 Trade Show. Mix and mingle with exhibitors in a festive atmosphere while enjoying complimentary appetizers and beverages. Zachary Paradis (Sapient) & Daniel Terdiman (CNET) Studio SX Zachary Paradis, Sapient - interviewed by Daniel Terdiman, CNET Totally Gay for the Web 9ABC Heather Gold Marian Goodell & Daniel Terdiman (CNET) Studio SX Marian Goodell, Burning Man - interviewed by Daniel Terdiman, CNET Canaan Partners: DRINKs on ME Speakeasy Roof Deck Canaan Venture Party - we want to know what you're into - and we want to buy you drinks while you tell us. Entrepreneurs and friends, bring your A game and the drinks are on us. Please RSVP: http://canaandrinksonmesxsw-SXSW.eventbrite.com CHARLIEUNIFORMTANGO Happy Hour CHARLIEUNIFORMTANGO Music by The Day Light Titans & Canja Rave of Brazil www.charlietango.com Dinosaur to Digital: A Museum Convergence Success Story 7 Case study on how the California Academy of Sciences - a traditional museum in San Francisco's Golden Gate Park -- transformed itself into a global online education and research presence and integral social hub for the City, using the best tools and techniques of technology, social media and design. Jonathan Denholtz Everyone Can Be a "Professional" Photographer 8A Everyone is a photographer: a camera in every cellphone, a powerful point-and-shoot in every pocket and bag, a digital SLR camera in every bag or home. With new platforms to create, distribute and sell to a wider range of clientele, everyone can be a *professional* photographer and sell photography in its... Allen Murabayashi, Taylor Davidson Funemployed - Success Stories From the Laid Off Community Courtyard Rio Grande B This panel will explain how to deal with being laid off / unemployed, and showcase some unique ways that people have spent their time while unemployed. It will feature not only successful startups, but also touch on the various unique and exciting ways one can spend their newly found "free time"... Chris Hutchins, Matt Van Horn Gmail: Behind the Scenes Ballroom C A conversation with Gmail team members. Hear from engineers, user experience, and product managers about how they work together, what they've learned over the years, and how they see online communication evolving. Arielle Reinstein, Braden Kowitz, Edward Ho, Jonathan Perlow, Todd Jackson Google Hackathon: Maps API, HTML5, Android TTS Radisson Travis The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short... Christian Schalk Google Hackathon: Office Hours #2 Radisson Austin The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long, we will also be hosting two... Improving Social Media With Live Streaming Video Ballroom B In an age where everyone from Cash Money Records to Pepsi to the U.S. Army is touting the value of social media, where do streaming video services fit in? The answer lies in the power of live. Learn about some of the incredible results that have been achieved by employing live... Brad Hunstable Moblizing the Power of Interns and Managing GenY Courtyard Brazos 2/3 This present economy has created a large young workforce willing to trade a salary for work experience yet organizing and managing interns and young workers is more than it appears. Learn how to recruit, train, and manage young workers and an intern program while providing them a learning experience that also... Betsy Flanagan, Jennifer Selke Product Prototyping with Customers - Rapid Experiments Ballroom E We all want to get products to market fast, build products that customers love. But - it's expensive, time-consuming and hard to know you're building what customers want. At Intuit, before we write code, or draw designs, we experiment with customers. We're using this technique to develop new user contribution experiences.... Vidya Dinamani Redefining Asians and the Internet: I Am Not Your Fetish 9ABC Chances are if you google "Asians on the Internet," you are not going to get a list of the unique and cutting edge ways that different Asian communities interact with online environments. The Asian community in all its diverse and diasporic formations has a long trajectory of interacting with online environments,... Samhita Mukhopadhyay Search Patterns: Tangible Futures for Discovery Ballroom A Search is a surprisingly disruptive innovation and an amazing challenge for designers. We'll explore a pattern language for search that embraces user psychology, emerging technology, social media, rich interaction, and mobile. And, see how tangible futures can create better applications today, and invent the unthinkable discovery tools of tomorrow. Peter Morville The Emotion Engine: Can a Video Game Speak to the Heart? 6AB Many people feel video games will never be as emotionally engaging as movies. Peter Molyneux, the creative force behind the Fable series and the seminal god game Populous, begs to differ. In conversation with Frank Rose of Wired, Peter will discuss the expressive potential of games and what to expect from... Peter Molyneux, Frank Rose Twitter and Dating in 140 Characters or Less Courtyard Rio Grande A Can love blossom in 140 characters or less? This panel is made up entirely of couples who have "met", fallen in love and taken their relationship to the next level all via Twitter. Get tips, tricks, challenges and stories that go along with this new fad of "Twating" (twitter dating, yes... Melissa Smich, Jeremy Wright Wow, That's Cool... Fun With HTML5 Video Ballroom F Using the video tag in HTML5, developers can do all sorts of things that are hard or impossible with plugins. In this presentation, Mozilla will show the best and most interesting hacks entered into OVA's Open Video Contest-because when the webmonkeys unleash their creativity, things get interesting. Michael Dale, Christopher Blizzard How To Be Black 9ABC In my talk I will touch on the black online experience (if there is such a thing) included memes, statistics on usage patterns, popular destinations and issues of representation. For example, are black people as represented among the creators, developers and builders of our future or are we more consumer oriented... Baratunde Thurston Self Hate Isn't Sexy: Gender, Race & Tech 9ABC Gender and Race opportunities are two recurring themes in technology. Are we part of the problem, or part of the solution? This panel is about moving beyond the usual "we're oppressed" quagmire discussion and into real, workable solutions, starting with ourselves as individuals to effect change in tech and social media.... Leslie Poston Latinos in Technology Meetup Carver Museum and Cultural Center The success of Blacks in Technology Meetup at the SXSW Interactive Festival has inspired a second such event for 2010. Please mark your calendar for 6:00 to 900 pm on the evening of Sunday, March 14, when the first-ever "Latinos in Technology Meetup" takes place at the Carver Museum and Cultural... SXSW Web Awards Pre-Party Austin Grand Ballroom Speculate on who will take home a coveted Web Award at the official pre-party. Complimentary beverages and delicious food will get you warmed up for the main event to follow. Google Hackathon: Apps Review - Prize Giveaway Radisson Travis This panel is sponsored by Google. Christian Schalk 13th Annual SXSW Web Awards Ceremony Austin Grand Ballroom The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival and an event not to be missed. Hosted by Doug Benson with special surprises in store for the big "lucky 13"! The Popbox Party: Play Nice Speakeasy Roof Deck The Popbox Party: Play Nice. Come party with Popbox - the connected entertainment device that elegantly plays all the stuff from your home network and the web, on your big screen HDTV. Fray Cafe 10 Red Eye Fly Fray Cafe 10 is an evening of true, personal stories with a chance to tell your own. Bring a 5-minute story to tell in the open mic. Featured storytellers include Baratunde Thurston, Jessica Valenti and Molly Wright Steenson. Hosted by Kevin Smokler. Microsoft BizSpark and Volusion present TECH cocktail SXSW: Johnny Cash Blackout Sunday Palm Door TECH cocktail will be showcasing over 30 start-ups to kickoff the SXSW Accelerator. Wear your favorite black hat and be ready to connect with entrepreneurs, innovators and technology enthusiasts. The Barbarian Group and StumbleUpon present Final Frontier! The Mohawk The Barbarian Group and StumbleUpon are throwing a party. Man or Astroman! are Playing. We want you to come. It's at The Mohawk - the best bar in Austin. YES. PBS Party Austin City Limits Studio Join PBS, NPR, FRONTLINE, ITVS, FUTURESTATES, ReadWriteWeb and Blogads @KLRU's Legendary Austin City Limits Studio. Live music, Tex-Mex, Margaritas. Streamed live on video.pbs.org/sxsw (Free shuttles at the Hilton). SXSW Queer Blogger Tweetup & Viral Video Showcase Oil Can Harry's For gay, lesbian, bi, trans and queer folks visibility is key to the progress of equality. With the internet, blogs, youtube, podcasts and twitter our voices are being heard like never before. Come join many of the biggest names in queer online culture and view some of the best viral videos... The Silicon Prairie Party hosted by Big Omaha Lanai Join the speakers, organizers and attendees of Big Omaha to party with the up-and-coming entrepreneurs and innovators based on the Silicon Prairie. There are big things happening on the Prairie and here's the opportunity to connect with those making an impact! Man On A Mission Spacetacular Premiere Party The Marq & Prague Richard Garriott in attendance Live performance by Candi and The Strangers Russian food & drink specials Come touch our Sputnik! Mashable’s MashBash SXSWi 2010 Buffalo Billiards Mashable, Cliqset and Sony are proud to present the 2nd MashBash SXSWi -- Mashable's annual social media gathering at SXSW. Monday Groupon Recovery Breakfast Cedar Door On Monday, March 15th Groupon will be hosting a Recovery Breakfast from 8:30-11:00am for SXSW attendees at The Cedar Door. Visit htttp://grouponsxsw2010.eventbrite.com for details and to RSVP. ELEVEN API Lounge 406 The Alcatel-Lucent ELEVEN API Lounge cranks up the volume in an "ultra-lounge" environment where SXSW rockers and developers alike can hang out, network, eat, drink, get online, and learn how to get involved with ALU API platform and developer activities. The Beacon Lounge 8B Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting. The Blogger Lounge 19A Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,... The Circus Mashimus Lounge 3 Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots... ANYONE Can Create a Video Game! 6AB Today, people can create video, photos, and podcasts and share them over the Web. Game creation is the next frontier. However, making games can be terribly difficult. This panel will cover unique approaches from people who dare to make game creation accessible to anyone. Michael Agustin, Dustin Clingman, Adam Saltsman, Shanna Tellerman, Dave Werner, Dave Werner Building Mobile Games on the Windows Phone Platform Ballroom F Ben Gaddis Come as You Are Yoga 8A Worried about too much stress at the Austin Convention Center in March? Then take a deep breath, gently exhale and let it all go. SXSW Interactive Festival attendees will again have the chance to start their days mindfully as morning yoga returns to the event. Yoga was developed thousands of years... Ari Stiles Digitally Rebranding the Republican Party Hilton C No brand was under attack in 2008 more than the Republican Party, and the GOP entered 2009 with one goal - rebrand and relaunch. Get a behind-the-brand look at how and why the GOP created and launched its new digital look and the digital strategy driving the brand's future success. Danny Allen, Darian Rafie, Paris Dennard, Todd Herman Don't Get Sued! A Guide For Content Creators 18ABCD Your content-based website used to fly under the radar. Now you're on your way to becoming the next CollegeHumor.com. Make sure you're ready for the big time. This presentation will cover critical "nuts and bolts" topics such as content ownership, licensing, rights and clearances and employment relationships. Josh Sussman, Koethi Zan, Lucas Paglia, Robert Strent DSLR Filmmaking, Unlocking New Visual Possibilities Ballroom E Philip Bloom, Kent Nichols Everything's Bigger in Texas: The Video Game Industry 5ABC Funding Your Projects from the Crowd Hilton A/B Crowdfunding inverts everything that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive campaign. This panel brings together several crowdfunding startups to explain different approaches to raising money from the audience for bloggers, podcasters, programmers, musicians, and more. Britta Riley, Jenna Wortham, Perry Chen, Robin Sloan Future of Context: Getting the Bigger Picture Online Hilton H Conventional wisdom calls us attention-deprived, constantly seeking the next scrap of info. But Google reveals our true desire: Context. (Wikipedia entries, This American Life's financial crisis explainer, Gizmodo's definitive guide to smartphones, etc.) We'll explore how journalism and media must adapt to meet our insatiable hunger for the bigger picture. Jay Rosen, Matt Thompson, Staci D Kramer, Tristan Harris Interactive Documentaries: A Multidimensional Narrative Hilton K Documentaries are just not about 'documenting' an event - they interpret and synthesize many sources of information to explain a situation or express a specific point of view. So where does the user interact with this specific project? Meet interactive documentary filmmakers to hear how they approach their medium. Learn what's... Ashley York, Dan Gluckman, Suzanne Stefanac, Victoria Ha Managing Your Content Management System Ballroom B An effective content management system is a must for any content-based web service. This technical session will discuss elements of designing and building a custom CMS that leverages technology and existing web data from sources such as Flickr and Wikipedia to automate research and increase time spent writing original content. Alex Will, Henry Erskine Crum Open Science: Create, Collaborate, Communicate 10AB From discovering galaxies to folding proteins: how to actively contribute to science. Science projects are harnessing open collaboration to further discovery and exploration. As a result, citizen science is witnessing a renaissance. The panel will discuss how you can get involved and challenges faced in making science open. Ariel Waldman, Kirsten Sanford, Jessy Cowan-Sharp, Natalie Villalobos, Tantek ‡elik The Art & Science of Seductive Interactions Ballroom A Usability? Meh. Let's talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We'll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors. Stephen Anderson The Cause Lab: WeCanEndThis.com #1 ACC Level 3, Austin Suite Be part of SXSW's first ever collaborative effort to help solve a major social issue. Designers, web developers, investors, mobile innovators, entrepreneurs, inventors, gamers, programmers, and content producers are invited to partake in either or both sessions. The best ideas submitted will be implemented by Share Our Strength, Feeding America, and... Scott Henderson What Does Corporate America Think of 2.0? Hilton D Do mainstream companies get Twitter? Are executives in non-high tech industries embracing social technologies and the communities that form on top of them, or are they scared to death? This session will be a report from the field delivered by MIT scientist Andrew McAfee, who coined the phrase "Enterprise 2.0" Andrew McAfee The Art of Eating In Day Stage From 2006-2008, Cathy Erway embarked on a Walden-esque mission to not eat out, in the city that rarely eats in. Her blog, Not Eating Out in New York soon became a compendium of easy, original recipes, cooking-together tips and events, and sustainable foodism that attracted the attention of publishers. She will... Cathy Erway After Magazines: WIRED's Digital Rebirth Ballroom C This panel is sponsored by Adobe. Jeremy Clark, Scott Dadich Alissa Walker (Fast Company), Casey Caplowe (GOOD), Valerie Casey (Designers Accord) Studio SX Alissa Walker, Fast Company; Casey Caplowe, panelist, GOOD - in conversation with Valerie Casey, panelist & keynote speaker, Designers Accord BAM! An Entire Statewide University System Goes Virtual 19B For the first time in the history of interactive technology and education, the entire statewide University of Texas System has extended all of its 16 campuses into the online virtual world of Second Life and created in a bold move one of the largest virtual learning communities in the world. Mario Guerra, Riley Triggs Becoming a Real-Time Video Blogger in 2010 12AB Video blogging isn't new but the technology has changed. More videos are being uploaded and watched daily online, increasing the chance that your video may be lost in the real-time web. We'll discuss new technologies to use video to tell your story, capture an audience and build online communities. Wayne Sutton Best Practices for Contextual Applications Ballroom F The once-hyped idea of a unification device seems to have faded away as we now interact with content across more devices than ever before. From your DVR to your smartphone, from your game console to your nightstand, devices take a myriad of form factors. The only question left then is how... Kevin Hoyt, Frank Duran Can the Creative Class Revolutionize the Energy Business Hilton A/B Get a group of geeks together and the conversation will drift away from design, coding, and human factors and into energy. Having grown up in a world of innovation, many geeks look at the energy world and say, "Hey, that looks like an industry that's ready to be disintermediated. Let's go!"... Joel Greenberg Conducting Great Interviews: Advice From the Experts Hilton E How do professional interviewers prepare for their interviews? Which questions elicit great responses from interviewees? What are the best ways to analyze and present your interview results? No matter who you're interviewing or what you're discussing, lessons from these experts will make your interviews more interesting and insightful. Nancy Baym DSLR Filmmaking, Understanding Strengths and Weaknesses Ballroom E Barry Green, Kent Nichols Duh...It's Like Tech for Girls 7 How do you engage the imagination of young girls in electronics and technology? This conversation promises to give a breakdown of tactics, which work in igniting that tech spark. We'll cover principles like throwing out all the œgeek speak technology terms and fostering learning through the act of hands-on making using... Alison Lewis, Suzy Pakhchyan eSee Technologies Day Stage Cafe Presentation by Ian Mitchell, CEO of eSee Technologies, on Augmented Reality applications and mobile computing. FCC Broadband Plan: Apps, Innovation and Inclusion Radisson Travis Indirect Collaboration: Collective Creativity on the Web 10AB This discussion will examine the role of crowd-sourced input on the creative process. We will examine art, comics, design, photography and commerce, and the role that the audience plays in directing their creation. We will make a distinction between passive decision-making (i.e. Threadless) and participatory conception (i.e. 700 Hobos Project.) Joe Alterio, Andrea Grover, Joshua Glenn, Riley Crane, Tim Lillis Making Content Relevant To Me, Here And Now 18ABCD In a world where content is available anywhere, at any time, users will consume more content if relevant and personalized... based on location, time, entourage, tastes and mood. The panel will talk through practical examples of using data to better match relevant content to users and increase consumption. Christopher Dixon, David Maher Roberts, Douglas Merrill, Geoffrey Roberts, Liz Gannes Mobile Computing and it's Contribution to Technology's Exponential Growth Day Stage This panel is sponsored by eDoorways. Ian Mitchell Products vs. Users: Who's Winning? Hilton J In recent years a new struggle has surfaced between two groups of people closely aligned in affinity but actively working against each other. The tools we create and use, like robots in a sci-fi epic, seem to both invite mob justice and attack the public without warning, with results merely trivial... Louis Gray, Chris Wetherell R.I.P. Content Management System Ballroom B The medium is the message. On the web, the medium is community. This shift has made legacy CMS products as outdated as scribes and printing presses. Open source technologies are disrupting this market and moving into mainstream enterprises. Join Drupal founder Dries Buytaert as he discuss how social publishing will bring... Dries Buytaert REPO MEN: Extending a Movie's Narrative Online Ballroom D REPO MEN Director, Miguel Sapochnik, joins Wired "Vanished" writer Evan Ratliffe and Double Barrel Motion Labs CEO Jeff Krelitz in a discussion about extending the story of REPO MEN into the virtual world. The session will feature the worldwide debut of the motion comic character lead-in to the film in RealD... Evan Ratliffe, Miguel Sapochnik, Jeff Krelitz Results Only Work Environment (ROWE): Why It Works Hilton D Imagine a work environment where people do whatever they want whenever they want as long as the work gets done. At midnight or 3am or on Sunday. Whenever and wherever. It's called a Results-Only Work Environment (ROWE), and companies around the world are starting to adopt the ROWE philosophy. Alexandra Levit, Jeff Gunther, Jessica Lawrence, Jody Thompson Scoring a Tech Book Deal 8A Got an idea for a great tech book? Learn from the author of ''Designing the Obvious'' and ''Designing the Moment'' how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf. Robert Hoekman Jr Social Search: A Little Help From My Friends Ballroom A We've got social networks and we've got search engines, but is social search merely the combination of the two? Learn what social search is and what it isn't, who's working on it and getting it right, and hear expert perspectives on making search and discovery more relevant to users. Max Ventilla, Marc Vermut, Brynn Evans, Scott Prindle, Ash Rust The Cause Lab: WeCanEndThis.com #2 ACC Level 3, Austin Suite Be part of SXSW's first ever collaborative effort to help solve a major social issue. Designers, web developers, investors, mobile innovators, entrepreneurs, inventors, gamers, programmers, and content producers are invited to partake in either or both sessions. The best ideas submitted will be implemented by Share Our Strength, Feeding America, and... Scott Henderson The Final (Mobile) Frontier: Battery Life in Africa Hilton K Africa is a much misunderstood market, but potentially as large as China or India. Computer and internet penetration is extremely low, but cellphones are everywhere. How to tackle communication and social services on a continent where electricity - including charging cellphones in rural areas - is the greatest challenge. Toby Shapshak, Mike Stopforth, Gabrielle Rosario The Great 'MMO' Hope 6AB Innovations in business models, design and consumer definition are evolving the landscape of MMOs. As millions continue to enjoy the standard set by the World of Warcraft, millions more are discovering social games and free-to-play MMOs. Engage our thought leaders on how they will drive market adoption through quality, innovation, and... Rob Pardo, Nicolay Nickelsen, Min Kim, Ray Muzyka, Erik Bethke The HTML5 vs. Flash Debate Invades Mobile Radisson Austin The HTML5 vs. Flash debate for the desktop web has raged on for the past several months in the tech industry. However, with the exponential growth of smartphones and the 'new' iPad category, the debate now broadens to include mobile. In this talk, you will be exposed to the key issues... Richard Ting Video Games, the New, New Media For Music 5ABC Video Games have become the New, New Media. Music, and products are featured as prominently in the virtual world of games as they are in films and commercials. Artists are seizing this opportunity to expose their music to an attentive new audience through means that were unthinkable only a few years... Mark Roemer, Doug McCracken, Matt Drenik Web Accessibility Gone Wild 9ABC This session presents a wide variety of mistakes, blunders, misconceptions, over-indulgences, intricacies, and generally silly aspects of modern web accessibility. Sometimes the most serious errors are made by well-meaning developers who misunderstand the concepts or take their limited accessibility knowledge to an extreme level - thus web accessibility gone wild. Jared Smith Web Series 2.0: Big Campaigns on Digital Dollars Hilton C As social media campaigns move to the forefront of the digital space, major brands and advertisers are looking for savvy producers and content creators to help them maximize their ad budgets. Learn from top producers in this new field how to produce fantastic content with digital (read fewer) dollars. Melissa Fallon, Chris Hanada, Milo Ventimiglia, Wilson Cleveland, Andrew Hampp What Coworking Tells Us About the Future of Work Hilton H What happens when people can work anywhere - home offices, coffee shops, libraries, coworking spaces? With mobile computing, telecommunications, and broadband, knowledge workers are choosing new work arrangements and self-organizing in looser, more transient arrangements. We'll discuss these broad trends and what they mean for work, using coworking as a specific... Liz Elam, Gary Swart, Clay Spinuzzi, Andrew Jones What Does Documentary History Look Like in an Interactive World?: From Nanook to @Nanook ACC Level 4, Room 16AB How have the challenges facing filmmakers documenting historical events changed in a world where filmed images on-line can be virtually limitless and immediate? Does a multiplicity of sources and authors solve the problem of subjectivity? And as print journalism struggles to survive, what might future documentary projects look like? This panel... Paul Stekler, Steve James, Alexandre Philippe, Jeff Deutchman, Zach Klein Video Search Optimization Strategies To Grow Your Business 12AB Due to video sharing sites and universal/blended search results, online videos are a growing trend for B2B and B2C businesses looking for a more creative way to enhance their online brand recognition and reputation, connect with and engage consumers, disseminate information, and get indexed on the search engines. Now is the... Bill Leake Burnie Burns (Rooster Teeth) & Omar Gallaga (Austin American-Statesman) Studio SX Burnie Burns (panelist, Rooster Teeth) - interviewed by Omar Gallaga (Austin American-Statesman) Not Just the Host: A Web Video Diva Dishes! 12AB So you've got a pretty face... now what? A panel of four well-established female videobloggers talk shop. What does it take to survive in the blogosphere when most of the other content creators around you are men? Network horror stories, new media triumphs and everything in-between will be discussed. Amanda Congdon Mona Kasra (UT Dallas), Roja Bandari (UCLA), David Parry (UT Dallas), Shireen Mitchell (Digital Sisters/Women Wired In) Studio SX Mona Kasra (panelist, UT Dallas), Roja Bandari (panelist, UCLA), David Parry (panelist, UT Dallas) - in conversation with Shireen Mitchell (Digital Sisters/Women Wired In) A Brave New Future for Book Publishing Hilton H Call SXSW 2009's infamous ''New Think for Old Publishers'' (aka ''Geeks School New York'') a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them. Kassia Krozser, Kevin Smokler, Debbie Stier, Pablo Defendini, Matthew Cavnar Benjamin Joffe (Plus Eight Star), Sam Flemming (CIC), Jacqui Zhou (Dell) Studio SX Benjamin Joffe (panelist, Plus Eight Star), Sam Flemming (panelist, CIC) - in conversation with Jacqui Zhou (panelist, Dell) Breaking it Open: Open Source Consulting Models Courtyard Brazos 2/3 Open source has changed how we build software, but it hasn't transformed how we serve clients. In this conversation, we'll explore new open source models for web developers, ad agencies and other service companies. What does "open source consulting" look like? How do you sell your services if you're also giving... Alexandra Samuel Buzz Out Loud Live 2010 Radisson Austin CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom Merritt, Jason Howell, Molly Wood, Natali Del Conte and others will chat with the audience and invite special guests to talk about what's happening at the show and beyond. Tom Merritt, Jason Howell Creative Youth: Organic, Collaborative, and Throw-Away Media 19B Youth are approaching digital self-expression from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborate with others, and publish an ongoing stream of momentary, mashed-up, disposable media. We discuss our research on youth and the future of creative products. Julie Baher, Bill Westerman Digital's Emerging Role In Unconsumption 10AB ''Buy one, give one'' isn't a campaign for charity. It's one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods' reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives. Nita Rollins DSLR Filmmaking, Gearing Up For Success Ballroom E Lan Bui, Vu Bui, Kent Nichols ExpressionEngine 2.0: Total Domination! Ballroom B ExpressionEngine is growing in popularity and with the release of 2.0, it's power has expanded to the stratosphere. Powering great websites such as Change.gov, A List Apart, and Campaign Monitor, it represents an amazing way to build websites and publish content. Join us as 5 experts give best practices from a... Brian Warren, Jenn Lukas, Kenny Meyers, Mark Huot, Ryan Irelan Freedom by Design 2010: Creating Democratic Organizations & Workplaces Courtyard Rio Grande A WorldBlu's Traci Fenton will explore how organizational democracy is creating some of today's most engaging, innovative, and collaborative workplaces. In addition to explaining organizational democracy and its ten principles, she will discuss economic and social trends fostering this business movement, case studies of democratic organizations, and democratic best practices. Traci Fenton Freelance Isn't Free: The Twisted Economics of Writing Today 8A Nearly anyone can publish their work today for free and reach an audience somewhere online. But that great opportunity has made life harder than ever for freelance writers, who must convince people to pay them to publish their work to an audience. Has creative writing become a commodity? Is journalism now... Jeff Beckham Games For Good 6AB You made an amazing, educational, and progressive game using the latest in gaming technology- now how do you get people to actually play it? Hear from the nonprofits that have made it happen. Joel Bartlett, Noah Cooper, Suzanne Seggerman Gary Vaynerchuk Presentation Ballroom D Gary Vaynerchuk How Does an Advertising Pro Adapt to New Communication Techniques? Hilton J With the advertising landscape changing at the speed of light, how do the pros adapt ? Or should only the 20 something tech savvy people be hired? Twitter away and tell us what's next? As long as we live in a society that makes products,get's it to market, and has to... Damon Webster, Luke Sullivan How Pandora Navigated the Smartphone Seas Ballroom F Pandora dipped its toe in the mobile waters for the first time three years ago. After experimenting with dozens of "feature phone" implementations in partnership with Sprint and AT&T for over a year, everything changed with the launch of Pandora for iPhone. With 50 million listeners, Pandora quickly turned their attention... Mark Phillip, Tom Conrad How We Built the SXSW Mobile App Radisson Travis Stephen Sklarew, Chris Bucchere Make Me A Damn Good Manager! Hilton E We've all had them - TERRIBLE MANAGERS. Nit-picky, micromanaging, douche bags who have no idea what you do or how it's done. They drive you crazy and make your life miserable. Then one day you get a promotion and all of the sudden you're ONE OF THEM! Don't panic, there're lots... Andre Gaulin Millionaire or Artist? How About Both? Hilton C How do some artists make six figure incomes via social media at a time when traditional industries are tanking? Why is now the best time to quit your job and dream big? Learn how to get collectors enthused about telling your story, increase online sales and market art as a social... Amrita Chandra, Hugh MacLeod, John T Unger, Mary Anne Davis Nooks & Grannies: Exploring Older Niches Online 7 Though most of society is now connected to the internet there are still groups, mainly the elderly that are overlooked. The combined age of this panel is older than United States and technology is very much at the centre of their world. These old dogs may still be able to teach... Christopher Quigley Reaching New Audiences and Opening Revenue Streams 5ABC The world is getting smaller as entertainment and networking sites and devices become entwined and engrained in society. This panel will examine how bands can use social networking sites, music sites and video games to create a cohesive exposure plan. Paul DeGooyer Revealing Design Treasures from the Amazon Ballroom A On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer should know about. If one looks closely at what the team... Jared Spool Slow Twitter: Users Who Take Their Time Tweeting Ballroom C Slow Twitter is like Slow Food, but much sillier. The people who use the most impulse-driven site for the most thought-out one-liners have created a new art form with its own poetic language, economy of space, and a million ways to joke about being drunk, naked and crying on a Monday.... Nick Douglas, Darrin Robertson, Alana Reynolds, Adam Lisagor, Abby Finkelman Student Startups: Entrepreneurship in the University Hilton A/B While student startups are not a new phenomenon, universities and venture capitalists are beginning to see the advantages in supporting them. Join a panel of student entrepreneurs in a discussion on finding funding, incorporating a company and balancing homework, work and life, all while attending school full-time. Rishi Narayan, Hung Truong, Ellen Chisa, Ben Congleton Surviving Federal Contracts: From IxD Hell and Back Courtyard Rio Grande B We're not going to tell you how to win federal contracts. There's plenty of idiots to tell you about that. We're the idiots who will tell you how - as an interaction designer - to survive the government project your idiot boss just won. Otherwise? That idiot just f*&ked you. Michelle Childs, Michael Blakesley The Cause Lab: WeCanEndThis.com #3 ACC Level 3, Austin Suite Be part of SXSW's first ever collaborative effort to help solve a major social issue. Designers, web developers, investors, mobile innovators, entrepreneurs, inventors, gamers, programmers, and content producers are invited to partake in either or both sessions. The best ideas submitted will be implemented by Share Our Strength, Feeding America, and... Scott Henderson The Complete Idiot's Guide to Business Success In Your 20s and 30s Day Stage Robert Sofia The Life Graph: You Are Your Location Hilton K Bridging the gap between cyberspace and reality, the ''Life Graph'' will revolutionize how individuals interact with the world around them: predictive recommendations with rich local content that matters the most to you here and now. We will explore the Life Graph concept and how it will change your life. Sam Altman, Tina Unterlaender, Steve Lee, Ryan Sarver, Clara Shih Thoughtless Design Leaves Disabled Gamers Logged Out 9ABC With approximately 20% of the US having some sort of disability, potential gamers are being left out of game play due to most design being far too conservative. How different disabilities affect game play and how game design can be more innovative to achieve social justice will be discussed. Michelle Hinn, Sheri Graner Ray, Nissa Ludwig, Mark Felling, Robert Florio Visual FX for Indies: Big Impact, Small Budgets 18ABCD R Zane Rutledge Web Video: Can We Now Say Something Sucks? 12AB Online video is becoming a legitimate, engaging storytelling medium. But has it evolved to the point where we can successfully critique it? And how do we as a community draw the line between encouraging new creators to contribute and establishing standards for quality content? Because, face it, sometimes "it stinks!" Liz Shannon Miller Who Needs Venture Capital? Hilton D Only a fraction of business financing comes from Sand Hill Road. Yet entrepreneurs still obsess over traditional big meeting/big money Silicon Valley venture capital. This heated panel debates what types of companies actually benefit from VC and reviews concrete examples of alternatives to traditional venture capital. Mitch Lasky, Mike Trotzke, Jolie O'Dell, Dave Mcclure Hyperlocal Focus: Growing A Vibrant Community Media Ecosystem 12AB Filmmakers, videobloggers, podcasters, pirate & low-power radio jocks and public access TV producers are all creating content in your local community, but they often don't collaborate or even talk to each other, despite using the same tools and sometimes even seeking the same audiences. A 15 year-old videoblogger and a 50... Bill Simmon Evan Williams Keynote Interview ACC L1, Exhibit Hall 1 Williams has co-founded several Internet companies, including Pyra Labs (creator of weblog-authoring software Blogger) and Twitter, the now ubiquitous social media platform that hit its tipping-point at SXSW in 2007. In addition to his role as Director of the Havas Media Lab, Umair Haque founded Bubblegeneration, an agenda-setting advisory boutique that... Evan Williams, Umair Haque Hollywood Greenlight: Getting to Yes Ballroom E For many digital producers, hearing yes from a network or a studio is the promised land. In this session, we'll hear from four network and studio executives who bestowed that much-coveted yes on a digital project. They'll each walk us through case studies on their digital projects, why they greenlit them,... Cameron Death, Rick Feldman, Marc DeBevoise, Rachel Webber Screenburn at SXSW Casual Game Design Competition Winner & Judge Interview Studio SX Winner of the 2010 ScreenBurn at SXSW Casual Game Design Competition sponsored by USA Network - Interviewed by Kain Shin (Arkane Studios), a judge and panelist from the 2010 ScreenBurn at SXSW Casual Game Design Competition Screenburn Casual Game Design Winner & Screenburn Casual ScreenBurn Arcade Screenburn Casual Game Design Winner interviewed by Screenburn Casual Game Design Representative Tapworthy: Designing iPhone Interfaces for Delight and Usability Ballroom F Tapworthy apps cope with small screens and fleeting user attention to make every pixel count, every tap rewarding. Learn to: Focus your feature set and simplify your interface; use iPhone gestures and controls the Apple way; forge ahead with your own custom views; and craft efficient but personality-packed visuals. Look over... Josh Clark Screenburn AAA Winner & Screenburn AAA ScreenBurn Arcade Screenburn AAA Game Design Winner interviewed by Screenburn AAA Game Competition Representative Screenburn at SXSW AAA Game Design Competition Winner & Judge Interview Studio SX Winner of the 2010 ScreenBurn at SXSW AAA Game Design Competition sponsored by USA Network - Interviewed by Lori Durham (Aspyr), a judge and panelist from the 2010 ScreenBurn at SXSW AAA Game Design Competition. Adam Saltsman (Semi Secret Software) & James Renovitch (Austin Chronicle) Studio SX Adam Saltsman, panelist, Anyone Can Create A Video Game - interviewed by James Renovitch, Austin Chronicle It All Changed in An Instant: More Six-Word Memoirs Day Stage We'll have a short riff on the history of the Six-Word Memoir phenom and read a few of our favorite six-worders from our new book, "IT ALL CHANGED IN AN INSTANT: More Six-Word Memoirs by Writers Famous & Obscure." Then we'll ask anyone in the audience to come up and offer... Larry Smith, Rachel Fershleiser Trade Show Bar Happy Hour Film + Interactive Trade Show Visit the Trade Show Bar for complimentary Miller Lite. 'Seed Combinators': Startup Incubators 2.0 Hilton C The š„²Seed Combinator' is the concept of mashing up angel investing, OpenCoffee Club meetups, tactical workshops, and Coworking that is giving rise to a new class of software and new media startups. Local investors are giving aspiring entrepreneurs capital and intensive mentorship under names like YCombinator, TechStars and Capital Factory. Joshua Baer, Naval Ravikant, Marc Nathan, David Cohen, Paul Graham AI 2010: Wall-e Or Rise Of The Machines? Hilton K Computers have come a long way since green screens; they have evolved into complex creatures. This panel explores artificial intelligence, from advanced cooking robots to algorithms that learn your musical preferences. Do we control AI or does it control us? Are we headed towards cute trash collectors or deadly terminators? Mason Hale, Doug Lenat, Bart Selman, Natasha Vita-More, Peter Stone Android: What We've Learned About Mobile in the Last Two Months Radisson Travis In January 2010, Google launched the Nexus One, the latest smartphone to be powered by the open source Android platform. This was no ordinary Google product launch however. The Nexus One marked the first time Google had ever started selling its own consumer electronics. Now, two months later, come hear about... Erick Tseng Be Your Own Boss: Create a Life You Love Courtyard Brazos 2/3 Is it time to abandon your current professional life for a more fulfilling career online? How do you justify giving up a steady paycheck for a shot at creative fulfillment, especially when your family's financial well being hangs in the balance? In this core conversation, we'll discuss how you can make... Maggie Mason, Laura Mayes Beyond the Desktop: Embracing New Interaction Paradigms Ballroom A Thanks to the success of Wii and iPhone, the public is getting more familiar with interaction paradigms that go beyond keyboard+mouse. We need to embrace gestures, accelerometers, sensors, and more. This panel will show you where things are headed and what do you need to be ready for them. Peter Merholz, Michele Perras, David Merrill, Johnny Lee, Nathan Moody Choosing Offline Activities in a Time-Deprived Lifestyle Hilton J How we spend our time offline is extremely valuable. With so many events, shows, meetups, parties and get-togethers it's our job to give users the best choices. How do we know they are finding the events best suited to their needs? Join us as some curious characters Discuss & Debate. Vince Maniago, Scott Marlette Community Management: Future Skills You'll Need to Know 19B Community Management is a key role in any startups but with any new role in a company they need to evolve over time to survive and prosper. Come listen to what the future of community management will look like because the future role is more than just drinking with customers! Saul Colt Connected: The Surprising Power of Our (Real Life) Social Networks Hilton H From laughter epidemics to suicide cascades to the socially contagious spread of obesity, I present intriguing evidence to show that our real life social networks drive and shape virtually every aspect of our lives. How we feel, whom we marry, whether we fall ill, how much money we make, and whether... James Fowler Convergence 2010: Ten Cool Things That Could Happen This Year 12AB In this fast paced, audience driven session, our panel will guide you through an unpredictable romp covering 10 digital predictions that will affect us all in 2010. What's next for social networks, augmented reality, mobile, digital out of home advertising, gaming and more. We'll even leave time for questions. Dan Shust First Impressions: The Art of Main Title Design 18ABCD Karin Fong, Susan Bradley Forging Your Ideal Career 8A You've proven you're a great developer / designer. How do you rise above the production floor to share your ideas and insights, and drive the solution rather than simply implementing it? Presenters will share their strategies for cultivating your career and attaining personal satisfaction while still keeping a steady paycheck! Andrea Hill, Michael Krotscheck Haiti CrisisCamp: Techies Unite for Earthquake Relief Radisson Austin Following Haiti's earthquake, hundreds of techies helped relief efforts at a series of hackathons held in more than a dozen cities worldwide. We'll hear from organizers and learn how this group of geeks tried to help save lives in Haiti, laying the groundwork for future disaster response efforts. Andy Carvin, Heather Blanchard, Jeremy Johnstone, Sloane Berrent How to Be a Customer Support Rock Star Hilton E Software as a Service is more about service than software. Great software companies today have great customer support. If you want to succeed in this industry, learn how to do it right from these customer support rock stars. Grace Antonio Mobile Development with the Flash Platform: iPhone and More Ballroom B Ryan Stewart My Three-Year Old Is My Usability Expert Ballroom C Children are perfect testers for the innate usability of visual structures. Learn how neuroscience and cognitive psychology research can make your designs and interfaces more intuitive. Dave Stanton Objective C Crash Course for Web Developers Ballroom F Build your first iPhone app in 60 minutes flat. Along the way, you'll tour Apple's developer tools and learn the basics of the Cocoa Touch framework. Discover how to use your PHP and JavaScript experience for an informed approach to coding iPhone apps. Apply familiar JavaScript design patterns, for example, to... Joris Verbogt Packaging, Pitching and Presenting Your Digital Content Ballroom E While a pitch is just the starting point in turning your dream into a reality, that pitch needs to be perfect. Agents, producers and studio executives hear countless pitches every day. What stands out to them? What stories and ideas get them to sit up and take notice? And once you've... Keith Richman, Max Benator, Nathan Coyle, George Ruiz, Barrett Garese Sex Education in a Web 3.0 World 7 This will be a discussion with podcasters, internet based and college sex educators, on the present and future of sex education, the internet and digital technology. The panel will address issues such as countering misinformation, appropriate information for teens and younger, availability of resources, proper and improper use of technology and... Shelby Knox, Herb Coleman Social Business By Design Hilton D The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation'' or risk being irrelevant. However, a ''social business'' has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service?... Peter Kim, Kate Niederhoffer Systemic Development in Borderlands: 16,164,886 = 1 6AB How do we design, create, balance, and test 15 million unique weapons for Borderlands? This discussion focuses on just one of those weapons, following the in-game Gearbuilder system as it creates the weapon step by step, using this framework to explore both the design elements and the technical systems that make... Matthew Armstrong, Jimmy Sieben Ten Strategies for Building Happy and High Performing Teams Courtyard Rio Grande A This session will discuss how to build happy and high performing teams and create an environment that makes for a positive and cohesive workplace. It will not only help supervisors and managers, but all attendees will gain valuable insight in how to create an energetic and enjoyable work environment. Elizabeth Hallmark, Drew Scherz The Cause Lab: WeCanEndThis.com #4 ACC Level 3, Austin Suite Be part of SXSW's first ever collaborative effort to help solve a major social issue. Designers, web developers, investors, mobile innovators, entrepreneurs, inventors, gamers, programmers, and content producers are invited to partake in either or both sessions. The best ideas submitted will be implemented by Share Our Strength, Feeding America, and... Scott Henderson Twitter Indispensable Tools Seminar Ballroom D This panel features the founders of the "indispensable" Twitter apps. The purpose is twofold: 1) Enable Twitter users to hear "straight from the horses' mouths" about the creation and use of key Twitter applications; 2) Provide inspiration for other Twitter developers. Nick Halstead, Loic Le Meur, Laura Fitton, Guy Kawasaki, Amita Paul, Iain Dodsworth Visual Note-Taking 101 9ABC Ever since Leonardo put pen to paper, visual note-taking has been a route to improve the quality of your thinking, make information more memorable, and make your ideas easier to share with others. Learn practical techniques and ''tricks of the trade'' from modern visual note-taking masters: how to write, sketch, and... Sunni Brown, Mike Rohde, Dave Gray, Austin Kleon Voice Actors 101: A Guide to Care & Handling 5ABC You've spent countless hours envisioning a world, crafting a script, and imagining your characters' motivation. Now you've got 4 hours (maybe less) to wring all that back story and immersive emotion out of the actor standing in front of you, waiting. Gain real skills, ask questions, and hear tales from the... Khris Brown Why Challenge Prizes Are the Future of Innovation Hilton A/B In 1919, Raymond Orteig offered $25,000 to the first aviator to fly non-stop across the Atlantic. Though it took eight years before Charles Lindbergh finally succeeded and took the award, the Orteig Prize inspired a new model for entrepreneurship and innovation. This panel of Challenge Prize veterans explains why it works,... Billy Bicket, Chris Volinsky, Brandon Kessler, Kim-Mai Cutler, Tiffany Montague Why Gen Y Wants to Work 'With' You, Not 'For' You 10AB Put aside the negative stereotypes of entitled, rebellious 20-somethings and take a minute to dig deeper and see what makes us tick. At almost 80 million strong, the Gen Y workforce is shaping the cubicle nation and the way brands are forced to engage consumers. It's more than a desire to... Sydney Owen, Ryan Paugh, Nisha Chittal, Elysa Rice, Ben Smithee Work In Advertising And Sleep Well At Night Courtyard Rio Grande B Are you ashamed of your profession when asked about it at a cocktail party? Learn what happens when brands and people have an understanding around each other's credibility, care, and congruency. Trust is fostered, transactions are made more likely, and simple interactions form the basis of a sustainable relationship. Dan Patterson, Mark McKinney Convergence: Already Here, and Gosh It's a Mess! 12AB Jared Benson Jessamyn West & Latoya Peterson (Racialicious.com) Studio SX Jessamyn West, panelist, The Digital Divide - interviewed by Latoya Peterson, Racialicious.com From Hulu To Yahoo Widgets: Will The Internet Transform The TV? 12AB Over the past twenty years, technology has morphed the computer into a TV. Now, with the emergence of Internet-connected TVs, widgets, and access to free content sites like Hulu, is the TV becoming a computer? This session will examine the key technological and business issues that are shaking up the traditional... Richard Bullwinkle Adobe All Access Monday Happy Hour Day Stage Cafe Free Beer, Appetizers and Access to all of your favorite Adobe Product Managers and Evangelists at the Adobe Day Stage at 4:30pm on Monday, March 15. They will be on hand to share the latest from Adobe Labs and answer your questions about the products they manage. RSVP at http://facebook.com/AdobeSXSW. Foursquare... Adobe All Access Monday Happy Hour Day Stage Cafe Free Beer, Appetizers and Access to all of your favorite Adobe Product Managers and Evangelists at the Adobe Day Stage at 4:30pm on Monday, March 15. They will be on hand to share the latest from Adobe Labs and answer your questions about the products they manage. RSVP at http://facebook.com/AdobeSXSW. Foursquare... Web Awards Winner & Web Awards Winner Studio SX Winner of the 2010 Web Awards - interviewed by Winner of the 2010 Web Awards "Mikey Likes It!": Does the FTC? 19B Customers can express their satisfaction in an emerging variety of ways: from blogging, to microblogging, to geolocated shout-outs. Did you know that you could face liability for postings, and that a company could, for the postings of its champions? This panel will explore the FTC's recently updated Endorsement Guides and the... Lydia Parnes, Mary Engle Architecture, Technology and the Rebuilding of Haiti Radisson Austin As the dust settles and the devastation is catalogued, the strategy of rebuilding Haiti is underway, and tech is at the center of it. Hear up-to-the-minute updates from on the ground demonstrating how transitional education and healthcare solutions are being developed and applied in Port au Prince and beyond, and how... Cameron Sinclair, Dan Shine Augmented Reality - Gimmicky Trend or Market-Ready Technology? Hilton K As of late, marked advancements in mobile phones have rapidly catapulted Augmented Reality to the forefront. AR offers the promise of a breakthrough technology. It possesses the potential to revolutionize cities, education, entertainment, and considerably more. That said, in the early stages of any technological development there's likely to be overeager... Richard Lent Can Social Media Help Banks Rebuild Trust? Radisson Travis Jaime Punishill Coconut Valley - Building a Tech Community on the Beach Courtyard Brazos 2/3 Starting from a mere handful of people and growing into the thousands, come learn how we grew our tech community out of the sand in South Florida. Learn tips and tricks for growing your own tech community even in the most unfriendly/untechy areas of the world. Brian Breslin, Davide Di Cillo Customer Support in a 140 Character World Hilton A/B Gone are the days of traditional customer support. In a world of Twitter, Facebook, and customer complaint sites like GetSatisfaction, customers are now jumping online to vent and publicize their customer support issues. But does it work for everyone and can complex customer service issues really be resolved within a 140... Jeremiah Owyang, Caroline McCarthy, Frank Eliason, Lois Townsend, Toby Richards Digital Britain: How to Launch into Europe Hilton D The UK's digital sector is thriving boosted by the Digital Britain initiative overhauling the country's Internet infrastructure and legislation. And of course, there's the anticipated Olympic dividend. Our (mostly) shared language makes the UK a natural starting point for US firms to tackle Europe. Quiz our panel on how to setup,... Jemima Kiss, Joe Stepniewski, Mike Teasdale, Richard Titus, Sam Michel Don't Stop Believin: Singing our Way to Changing the World 9ABC Karaoke came on like a ninja...stealthily entering North American pubs and Koreatowns. But it wasn't here to enterain, no. Karaoke came to unite us in song. In fact, Karaoke is a core part of our reMix culture and this panel will show you how. This stellar group of speakers (some of... Brett Petersel, Emma Persky, Karen Hartline, Raina Lee, Tara Hunt, Keith Houston Email: The Next Frontier Hilton C Email is at the center of everything we do online. Even the most popular new social communications ride the back that is email. It is in fact the killer app of the Internet, and has been for some 40 years. It is however, a love-hate relationship. But there's good news. Innovcation... Mark Risher, Matt Brezina, Michael Cerda, TA McCann, Molly Wood, Bassam Khan Future Smut: How To Become An 'Adult Webmaster' Hilton E From selecting a hosting solution to acquiring content, legal issues to the basics of search engine optimization, the panel would cover a wide swath of issues and challenges that face entrepreneurs making their first foray into the Internet-based sector of the adult entertainment industry. Quentin Boyer, Jay Kopita Hold the Cocoa: Building iPhone Apps with HTML, CSS, and JavaScript Ballroom F Explore an alternative approach to creating iPhone apps. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android and Blackberry apps from the very same code base. Explore the pros and cons of this approach... Jonathan Stark How I Lost My Job Through Twitter...Again 8A It's not a matter of how you'll get fired but WHEN. Learn how the words, pictures and status updates you're using right now are being used against you in the corporate world and discuss how we protect ourselves without "protecting ourselves." Austin Baker, Jeff Moriarty Imminent Fusion of Intelligent Mobile Devices & Entertainment Content 12AB The intersection of mobile devices and entertainment goes beyond the ingestion of audio and video, and potential DRM challenges. This panel will explore how mobile devices have the self-awareness, connectivity and horse power to determine where you are, your activity and what content relates to you and how it's presented. Rebecca Allen Jaron Lanier Presentation Ballroom D Jaron Lanier Life After Wii Fit: Geeks on Fitness Hilton J You've beaten Wii Fit... what's next? This panel will explain how we, a bunch of cyclist/runner/triathlete/fitness-oriented geeks, approach staying active and having fun. Tips on how to track progress, compete with friends/contacts, stay motivated and find like-minded folks. For (m)athletes of all levels! Steve McMinn, Wesley Hodgson Making the Move from California to Austin Courtyard Rio Grande B Is California a progressive, cultural oasis, or over-rated and full of itself? Is Austin a young, up-and-coming, tech and music mecca, or a little hillbilly backwater? Come and share your experiences as an area "expert", or merely a curious traveler, as we consider the merits of these two geographically disparate regions... Jason Levitt Multiplatform Storytelling: A Master Class with Tim Kring Ballroom E Once upon a time, storytelling was restricted to a single and isolated medium- television, film, a book. Technology has changed all that providing new tools for a story to play out across multiple media and platforms engaging and interacting with audiences across a wide variety of œscreens. Heroes has been held... Brian Seth Hurst, Tim Kring Nina Hartley: Porn Star, Sex Educator, Social Networker Hilton H With a career spanning over 25 years, Adult film star Nina Hartley has seen it all - from the explosion of VHS to the advent of internet porn. In this session, Nina and her social media brain trust, MarKyr Media's Marjorie Kase and Kyra Reed, will be discussing how the web... Kyra Reed, Marjorie Kase, Nina Hartley No Touching! Truly Invisible Interfaces Ballroom A Our devices know which way we're moving and how dark it is outside. They look us in the face with cameras while we're tweeting away. They sometimes even understand when we talk back to them. Learn about success stories and untapped potential in physical interactivity that doesn't involve touching anything at... Ron Goldin Pass it Back! Kid Apps on Grown-up Devices Ballroom C The ''pass-back effect'' - when parents hand their mobile device to kids in the backseat or whenever they're on-the-go - creates unique challenges to optimize kid-friendly mobile apps within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.... Nina Walia, Sara DeWitt Passionate People: The Key Ingredient to Social Media Success Courtyard Rio Grande A Regardless of the different avenues an organization takes to inform online audiences about a cause, there is but one vital factor that successfully binds social change and social media - passionate people. This panel's roster blurs the line between personal and professional to achieve unparalleled success on behalf of their cause,... Meghan Warby, Sameer Vasta RT: I'm Going to Kill Myself. Preventing Suicide Online 10AB Every year, suicide kills more Americans than HIV/AIDS and homicide combined. It's the second highest killer of young people, who don't call hotlines. Full online crisis counseling doesn't exist yet. What can be done? Find out what works (and what doesn't) and how you can save lives using the Internet. Earnest Mazique, Daniel Reidenberg, Christopher Gandin Le, Amanda Lehner, Amy Wright ScreenBurn at SXSW B2B Panel Track Networking Mixer Sponsored by Entertainment Software Association (ESA) Room 5ABC The ScreenBurn at SXSW B2B Panel Track Networking Mixer Sponsored by Entertainment Software Association (ESA) is the place to build imperative business-to-business relationships with the most forward thinking minds in the video game, music, new media and film industries at SXSW. Come have a complementary beer, meet other digital media industry... Social Games Level Up! Beyond Farmville & World of Warcraft 6AB What's next for social games? What does it take to build an MMO that everyone will play? Can you teach Farmville fans how to play an MMO? Or get devoted World of Warcraft players passionate about a social network game? Susan Wu, CEO and co-founder of gaming industry pioneer, ohai!, shares... Susan Wu Sound Unbound 18ABCD Derek Woodgate and DJ Spooky that Subliminal Kid will discuss excerpts from DJ Spooky's book, Sound Unbound, which deals with the role of sound and digital media in an information-based society, talking about the history of the soundsytem and the way networks transform creative processes. As part of the conversation, DJ... Paul Miller, Derek Woodgate The Cause Lab: WeCanEndThis.com #5 ACC Level 3, Austin Suite Be part of SXSW's first ever collaborative effort to help solve a major social issue. Designers, web developers, investors, mobile innovators, entrepreneurs, inventors, gamers, programmers, and content producers are invited to partake in either or both sessions. The best ideas submitted will be implemented by Share Our Strength, Feeding America, and... Scott Henderson Visual Problem Solving: 5 Diagrams in 15 Minutes 7 Can you solve problems visually? Using 5 diagrams in 15 minutes, you do not need to know how to draw in order to discover and identify tools, resources, ideas methods and processes to figure out how to do everything from making breakfast to examining new ideas to improve business. Dean Meyers Web Education Rocks: 2010 WaSP InterAct Annual Meeting Ballroom B Leslie Jensen-Inman, John Allsopp, Jeffrey Brown, Glenda Sims WIRED Happy Hour Moonshine Patio Bar & Grill Stop by for complimentary drinks and get WIRED with Starbucks VIA Ready Brew at our 2nd annual happy hour! Join us and enjoy an open bar, appetizers, specialty cocktails, and other freebies. Transmedia Storytelling - Creating Stories That Work Over all Platforms 12AB Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of 'Transmedia' behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence... James Milward Austin ACM SIGGRAPH presents VFX Masters Series at SXSWAustin ACM SIGGRAPH presents VFX Masters Series at SXSW! Auditorium at the Texas State Capitol Legislative Conference Center E2.002 VFX Masters Series is a free event on Monday, March 15, 5:30 pm to 9:30 pm at the Texas State Capitol. Come early for networking reception, and stay for visual effects presentations and demos. This event provides Hollywood-level visual effects knowledge and networking to companies in the Austin interactive, film and... Convergence 2015 ' A Look Ahead 12AB It's 2015, and the future of convergence is here. But which future? You'll experience how three very different paths play out, from the idealistic to the apocalyptic. Then it will be up to you to make your preferred future happen. David Berkowitz, David Berkowitz AIR Interactive / Dewey Winburne Awards Ceremony Sholz Garten Join Knowbility as we celebrate the winners of the AIR-Interactive competition, and announce the recipient of the Dewey Winburne Award for Community Service through Technology and Media. The Party takes place at one of Austin's local favorites, Sholz Garten. IGDA-Austin & ScreenBurn at SXSW Present: 1024-Bit Battle Royale 2010: SSH Complex Creekside Game developers have waged war on each other for far too long. It is time to put an end to our differences and make peace with one another. ScreenBurn at SXSW Interactive, in conjunction with the Austin chapter of the International Game Developers Association, bring you THE premier networking event of... MIMA Karaoke Throwdown Annie’s West The Minnesota Interactive Marketing Association (MIMA) is hosting a hootenanny during SXSWi, and you’re invited. Drink, eat, and sing with some of the most talented interactive professionals on the planet. Learn more @mimatweet Nuclear Taco Brush Square Park Now in it's 8th year at SXSW Interactive, Nuclear Taco Night is a celebration of masochistic cuisine. Join a loose confederation of geeks to share the tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos. SoDA Digerati Mixer Roy's Austin It was only 3 short years ago that Society of Digital Agencies (SoDA) officially announced their launch at SXSW. In celebration of our growth and accomplishments SoDA is holding their signature Digerati Mixer just steps away from the Austin Convention Center. As always we invite all our industry friends to join our... 20x2 The Ghost Room Twenty hand-picked creatives, two minutes each and the same ethereal question to interpret: ten years in at SXSW, that's 20x2. Join us as we answer “Who Loves Ya Baby?” Music City Presents: T2 Elysium The annual T(ea) for Tennessee party gets Interactive this year with a sci-fi fueled extravaganza featuring the video game-inspired rock opera of The Protomen as well as far out sounds from Nashville’s How I Became the Bomb and Heypenny & ATX’s own Automusik. Also, you could nab a $1500 recording package,... Plutopia 2010: The Science of Music - A Future-Focused Audiovisual Extravaganza Mexican American Cultural Center DJ Spooky premiering The Elegant Universe, Black Pig Liberation Front, Bruce Sterling, Dr. Strangevibe, China’s Xiao He and White. FREE local food/drink samples from Edible Austin and Tipsy Texan. Plutopia.org Microsoft Party and Interactive Gallery Speakeasy Three levels of music, hot DJ’s, drinks and networking at Austin’s hottest nightclub. Experience the Interactive Gallery and receive a special giveaway for the first 500 visitors. A must attend event! Rackspace Revolution Maggie Mae's Join forces with “Rackers” for the Rackspace Revolution party hosted at Maggie Mae’s featuring live entertainment, great food and beverages and fabulous giveaways. TechKaraoke Six Lounge & Tap Room TechKaraoke invites you to join us on Monday, March 15th, at Six Lounge for over five hours of live band karaoke in the Lounge with LCRocks, dancing with DJ @JohnnyBravvo in the Tap Room, and the mellow tunes of The James Moran Band on the upstairs patio! For more info, please... Computer Blip Bloop Bullsh*t Club DeVille Hosted by Foundfootagefest.com, Busted Tees, and friends. Featuring performances from The Black And White Years, The Laarks, the best of VHS footage found by Found Footage Fest, and others. GeekyBeach Party Aces Lounge A beach party by geeks, for geeks. Join ServerBeach at the epicenter of Austin’s Sixth Street Entertainment District, Aces Lounge, for outrageous fun with free drinks, swag and more! Doors open at 9:00 pm until 2:00 am. RSVP at http://upcoming.yahoo.com/event/4894253. Get your geek on. Gowalla Presents: The Tiki Room with Diplo The Belmont Check in with Gowalla at the Belmont and journey across the Pacific to the amazing Tiki Room. Fill the night with remarkable people, tropical kitsch and the stunning sound of Diplo. This will be your best chance at landing a legendary Gowalla t-shirt so bring a few spare greenbacks and help... NOLA Party v2.0.1.0 Lucky Lounge 2009's New Orleans party rocked it, so they're back to rock it harder! A brass band, DJ, free drinks & the New Orleans-at-SXSW crew will transmogrify 5th into Frenchmen St. Tuesday ELEVEN API Lounge 406 The Alcatel-Lucent ELEVEN API Lounge cranks up the volume in an "ultra-lounge" environment where SXSW rockers and developers alike can hang out, network, eat, drink, get online, and learn how to get involved with ALU API platform and developer activities. The Beacon Lounge 8B Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting. The Blogger Lounge 19A Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,... 14,000 Songs in 28 Days: A Case Study 12AB What if you united thousands of indie musicians worldwide, and told them each to write an album's worth of new songs during the shortest month of the year? In this talk, February Album Writing Month (FAWM.ORG) founder Burr Settles discusses both technical and social aspects of building and maintaining an online... Burr Settles Artists, Labels Embrace Virtual Worlds 18ABCD Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Rob Thomas, Ice-T, New Found Glory) are embracing virtual worlds by creating branded stores and virtual merchandise that engage their fans and promote and sell music and memorabilia. Learn how virtual worlds are changing the music industry and creating new revenue streams... Lee Clancy Cinematic Software Ballroom E Lee Brenner Come as You Are Yoga 8A Worried about too much stress at the Austin Convention Center in March? Then take a deep breath, gently exhale and let it all go. SXSW Interactive Festival attendees will again have the chance to start their days mindfully as morning yoga returns to the event. Yoga was developed thousands of years... Ari Stiles Design for the Dark Side 10AB Design usually focuses on making the world around us better - optimism often rules the roost in our industry. But what might happen if we forced ourselves to design for a catastrophic or dystopian future? Can we learn something by designing for a darker side of human experience? Ben Fullerton, Jason Nunes, Rachel Abrams, Liam Young Do Evolutions In Design Thinking Promote Innovation? Ballroom B This panel highlights the evolution of User Experience as a discipline, and analyzes how different tactics and strategies introduced by experience organizations impact companies' innovation pipelines. Panelists compare global experiences across industries, and debate which factors promote innovation, versus which do not. Some factors widely considered valuable apparently deliver little value.... Carola Thompson, Kevin Kearney, Nicky Smyth, Jim Nieters Is Too Much Math Killing Marketing? Hilton C Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers. But now all the attention goes to rigorous testing and algorithmic approaches to customer insight. So is the science driving out creativity - or are we focused on the wrong kind of maths? Rand Schulman, Ian Jindal, Mike Teasdale Kids' Online Video: Challenges and Success Hilton H thePlatform's SXSW panelists are professionals in the children's media industry. They will discuss challenges and solutions for this diverse and growing niche audience, and what methods and technologies have brought them success. This panel is sponsored by thePlatform. Dan Manco, Silvia Lovato, Marty Roberts, James Milward LBS 101: Geolocation On The "Horizon" Ballroom F Location Based Services [LBS] have finally arrived. Geolocation is proving to be a truly horizontal market; it can be applied to dozens of different types of businesses. Hear from industry experts about the vast array of LBS use cases and what trends are on the horizon in the LBS space. Jason Finkelstein Playing with 140 Characters: Designing Games for Twitter 6AB Twitter: a strange new platform for games. In this panel, the design collective Local No. 12 discusses how they have learned to work within the tight constraints of Twitter, while exploring new forms of gameplay and social interaction. This session will cover the state of games on Twitter, what has and... Colleen Macklin, Eric Zimmerman, John Sharp, Michael Edwards Prototyping Web Apps - Nobody Loves a Wireframe Ballroom A Wireframes and mocks aren't enough on their own. Functional specs are boring. We've found prototypes to be an incredible tool for bringing a design spec or concept to life. Learn how to make and present prototypes to improve all stages of the design and development cycle. Darren Delaye, Michael Leggett The Birth of Eye-Def Acting Hilton K Hollywood is breaking boundaries when it comes to creating practically indistinguishable, lifelike human characters in films such as Avatar and games such as Assassin's Creed II. We'll discuss the future of film and video games and how recent innovations in technology are allowing movie makers and game developers to create a... Paul Debevec, Neal Robison, Mathieu Ferland, Clive Thompson, AJ Briones The Future of Collective Licensing Day Stage Steven Masur Journalism Next: Thriving in the Digital Age Day Stage There's never been a more challenging-yet exciting-time to be a journalist. Journalism Next (due out Nov. 10), a guidebook for digital reporting and publishing, explains how to use the latest software, tools, and concepts, empowering journalists to harness technology and take control of their futures in journalism. Mark Briggs Beyond Ring Around The Collar: Reaching Tastemaker Moms 8A There's buzz around marketing to moms. WOM practitioners: Reach beyond the domestic aspects of women, hit a sweet spot, and engage a whole different niche market- the Tastemaker Moms. The sooner Mad Ave realizes that influence reaches beyond the kitchen, the more effective their efforts will be. Lindsay Maines, Heather Nolte Broadcast to Broadband: Bringing Motion Graphics to Interactive Television Ballroom E Bryan Zilar Can Social Media Save Business So Business Can Save the Planet? Hilton J In the era of GM-like businesses, now just past, opaque layers of hierarchy were used to control the flow of information to create an effective coordination of action. But new communications and information technology, including the new social media, now drop the costs of coordination so low business has to adopt... David Armistead Can You Run a 'Serverless' Business? Hilton C With today's robust on demand computing infrastructure, is it reality for an organization of any size to run a completely Serverless'' business. Yes it is! With cloud computing gaining credibility, SaaS reaching maturity, all combined with traditional hosting services, businesses can now truly run a ''serverless'' business with confidence. Werner Vogels, Lew Moorman, mark Interrante, Stacey Higginbotham, Ethan Kaplan Change the World, Lives, with Bikes 7 This core conversation will talk about how cycling, the bike, and social media are changing the world and lives. You'll learn about Livestrong's community and Bike Hugger's blog, events like the Mobile Social, and the millions who follow Lance Armstrong on Twitter. It's a discussion of bike and pop culture and... DL Byron, Doug Ulman Effective Dashboard Design: Why Your Baby Is Ugly Ballroom A Effective dashboard design delivers on the promise of targeted, accessible, and actionable information for organizations looking to maximize their profits. Through good, bad, and very ugly examples, you will learn about practical design techniques and challenges that dashboard designers face today. Aaron Hursman How to Access the Chinese Music Market 19B Thomas Reemer Location Beyond iPhone: Locating 100+M Phones Ballroom F Mobile Carriers are opening up their location infrastructure via Location Aggregation platforms: what world-changing SMS applications, web services, WAP sites, or Facebook widgets will emerge now that any developer in a garage can access any mobile phone's location from a simple web service? What are the Privacy implications for users? Tasso Roumeliotis Marketing Goes Social Hilton D David Meerman Scott, David Meerman Scott Music Licensing for Emerging Media: Apps, Widgets, Viral Videos 18ABCD In the era of apps, widgets, streaming sites, viral videos and mashups, developers are constantly pushing the boundaries of music licensing. This panel opens a lively debate between the major labels and publishers who control the songs, the music supervisors who negotiate the rights and fees, and the music and media... Adam Blumenthal, Joel Johnson, Randy Shefer, Robin Raj, Annie Lin New Mobile Tricks on Twitter Radisson Travis Kevin Thau No Straight Lines: Straight Line Thinking Stops Here Ballroom B ''I needs we, to truly be I,'' wrote Carl Jung, and that is why we as a species are on a quest to rediscover our role in society. Humanity, deconstructed, over the last 50 years, to the point of deconstruction is deploying technologies of cooperation to regain its true identity. The... Alan Moore Online Tastemakers: Death or Rebirth of Music Curation? 12AB Free infinite music has fragmented across every digital nook and cranny, making it hard for consumers to keep up with new quality artists online. A new breed of tastemakers are cropping up with innovative twists. Are they helping or hurting? Is online music curation dying or evolving? Anya Grundmann, Chris MacDonald, John Hammond, Christopher Weingarten Pervasive Games and Playful Experiences: Rendering the Real World 6AB The most photorealistic, networked environment you can play in is real life''. Mobile internet, pervasive gaming and sensor-enriched public spaces enable new possibilities in game-play, distributed story-telling and immersive events. Building on previous SXSW events, leading practitioners will explore the ethics, design challenges and business potential of this new form. This... Toby Barnes, Clare Reddington, Nina Steiger, Duncan Speakman, Simon Johnson Recession 2009-2010: Grab Your Opportunity Now Radisson Austin While it may seem counter intuitive, economic hardship is the crucible from which great businesses emerge. More than half of the world's largest and most successful companies were started during an economic recession or depression. What does that mean for today's would-be entrepreneurs? It means now is the best time to... Chris Shipley, Christie Dames, Christie Dames SETI: Building a Better Search Using Your 'Thinkons' Ballroom D Jill Tarter Snappy Strategies for Selling Art & Craft Online: Part Deux Hilton E More people than ever are starting their own art/craft businesses or supplementing their income with passion projects and, as always, technology rises to meet the challenge. Even as the economy worsens, our passions strengthen! Come discuss all the online tools and creative strategies that can help you sell your work online.... Willo O'Brien, Rebecca Marshall Sports Media Distribution: Beyond the TV Hilton A/B Successful sports media has traditionally been about television distribution. Now, new sports leagues as well as members of the old guard are challenging that model and looking to the internet to connect with fans anytime, anywhere. A new generation of fans demands this experience and it means more than just pushing... Tameka Kee, Michael Sepso, John Zehr, Richard Lyons The Chaos Scenario Day Stage Bob Garfield, Ad Age columnist and co-host of NPR's "On the Media," sent shockwaves through the worlds of media and marketing with his apocalyptic vision of a post-mass-media Brave new World. But he also prescribes a new path, called "Listenomics," and he reads about his own, hilarious titanic battle with the... Bob Garfield The City Is A Platform 9ABC Cities abound in data generated by their inhabitants (virtual worlds, city websites) and created automatically by systems or monitoring. ¬ How does this online manifestation of the city interact in tangible ways with urban design and informal urban constructs? ¬ Is there such a thing as ''the street as platform''? John Tolva, Jen Masengarb, Dustin Haisler, Assaf Biderman, Ben Berkowitz The Parody Home Companion: DIY Fair Use Determinations Ballroom C Does your media masterpiece make good use of fair use? We rate, you decide. In public radio talk/game show style, our experts will screen your clips, rate your take based on Center for Social Media fair use codes, and share tips for maximizing how to use other people's media and still... Pat Aufderheide, Julie Ahrens, Jason Schultz, Byron Hurt The Voice Behind the Gun: Voice Acting In Video Games 5ABC Christopher Sabat, Stephanie Sheh, Michael Sinterniklaas Web Video Thunderdome: Branded vs Unbranded, You Decide Hilton H Does your branded web video pass the "I'd rather be watching porn/kittens" test? Looking at the most viewed branded and unbranded web videos of the past 6 months, and the key metrics behind them, our audience will vote to decide which web videos reign supreme. Trophies included! Mike Arauz, Bud Caddell When Swine Flew: Embracing Innovation in H1N1 Response Hilton K With social media and emerging technology, public health agencies can utilize more tools than ever in a public health emergency. In this panel, social media strategists and researchers, working in the front lines of the pandemic H1N1 response, will discuss strategy, innovations and the changing relationship between citizens and government. Ann Aikin, David Hale, Andrew Wilson, Andre Blackman Will Kiva Kill Your Nonprofit? Donations 2.0 10AB Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Will traditional nonprofits need to adopt new technologies and fundraising models as donors demand greater accountability for their funds? This vibrant, moderated discussion will include representatives from Kiva, OptINnow, and 2 national advocacy organizations. Skylar Woodward, Ruth-Anne Renaud, Milo Sybrant, Michael Cervino, Katie Bisbee Media Relations Goes Social Hilton D Nathan Broshear Matt Thompson (NPR) & Emily Ramshaw (The Texas Tribune) Studio SX Matt Thompson, Editorial Product Manager, NPR - interviewed by Emily Ramshaw, The Texas Tribune The Shallows: What the Internet Is Doing to Our Brains Day Stage The Net is rerouting our neural pathways, making us adept at skimming information but incapable of concentration and contemplation. The subtle mind of the book reader is being replaced by the distracted mind of the screen watcher. Nicholas Carr Customer Service Goes Social Hilton D Community-focused culture is changing relationships between companies and customers and how they work together. Customers/users are becoming community members, a more active role beneficial to everyone involved. We'll discuss evolving customer service, integration into company culture, adoption curve, different challenges depending on business/community type, and balancing service with selling. Melanie Baker The Business of Media Distribution - Monetizing Film, TV and Video Content in an Online World Day Stage Jeffrey Ulin 2010: The Year We Broadcast Our Credit Card Radisson Austin Ashvin Kumar, co-founder & CEO of Blippy, will discuss the changing social norms of privacy. From privately sharing photos to publicly sharing credit card statements, he will examine how the internet has changed our notions of privacy and our willingness to share personal information. Ashvin Kumar Accountability's Hot, Anonymity's Not: Trumping the Trolls Hilton J There's an ocean of untapped value in the 90% of people who don't contribute content online, and merely consume. They'll never participate with snarky trolls intimidating them and degenerating UGC quality. Quality skyrockets when there's more accountability and less anonymity. Explore how online contribution will evolve to balance this dynamic. JR Johnson Balance is Bullshit 8A Blogging is a constant balancing act of creating new content, networking, marketing, monetizing and keeping up on the latest social media trends. It also leaves little room to have an offline social life. Popular bloggers will share their secrets on why balance is bullshit and how they really get it all... Stephanie Klein, Jennifer Lancaster Be Creative and Get Paid Ballroom E Nick Campbell Conversation and Community: The Social Web for Documentation Day Stage A reading by the author of Conversation and Community: The Social Web for Documentation. This book brings together the worlds of technical communication and social media. It shows how technical communicators can effectively use social media, and describes why quality technical content is essential to a successful social media strategy. Anne Gentle Dangerous Curves: Hockey Sticks, Swine Flu And More Hilton K Those who don't understand history are doomed to repeat it. Control the destiny of your business and technology by mastering the early detection of elusive patterns of growth - and decline. Learn the five dangerous curves so you can understand where you are, what's next, and how to avoid common pitfalls.... Rolf Skyberg Data Control: Who's Nibbling at Your Cookie Hilton E Consumers are concerned with being tracked too much online and with information being collected for advertising purposes. Yet in the same vein, consumers want to be served with relevant information online. Instead of pointing fingers, let's discuss how to balance the benefits of data openness with the need for privacy. Bennet Kelley, Frank Addante DMCA & ToS 101 19B Hear from industry experts and lawyers who have crafted the terms for sites you use everyday so that the next time you meet with counsel, you'll be a little more prepared and won't accidentally trigger a user insurrection. Eric Steuer Epic Lulz: Creating Funny Content on the Web 9ABC Comedy rules the Web. There's no better way of creating viral buzz and generating traffic than through funny, well-written content. We'll explain how to make your own content funnier, as well as how to "optimize" funny content for the Web so it gets noticed, linked, and passed along. John Hargrave, Mark Malkoff, Jeff Rubin, Rob Cockerham, Rob Denbleyker Games in the Cloud 5ABC "Patience" isn't in the DNA of the next generation of Game & Application users. Long page load times, pre-registration friction, downloading... It's got to go. So do we make "simplified" web-based games and applications? Is that the winning solution? Asia (now with more investment than the USA) is our crystal ball,... David Perry Getting Better: The Designer's Path From Good To Great Courtyard Rio Grande B The gap between good and great: there are tried and true ways to improve; but the best road isn't someone else's. Forge your own Desire Path: how personal projects will take you where you want to go. Join Thinking For a Living Network's inside discussion on doing what you love. Ian Coyle, Duane King Hiring and Recruitment Goes Social Hilton D Markets are conversations: something the $8 billion online recruitment industry has forgotten. Learn how KODA.us hurdles the disconnect and monetizes hiring transactions by creating an intelligent and relevant forum for emerging talent and organizations to talk. Online recruitment: meet Web 2.0, in an environment that fosters authentic conversation. Jeff Berger How Telemedicine is Healing Haiti Radisson Travis John Hedtke How The Other Half Lives - Touring The Digital Divide 10AB People who have been online since there was an online have no idea about the day-to-day realities of people just learning about computers. Two librarians, one rural and one urban, will talk about the challenges they face teaching basic technology skills and doing usability testing with brand new technology users. Jenny Engstrom, Jessamyn West Is Canvas the End of Flash? Ballroom A Increasingly impressive HTML5 Canvas-based graphics, animation, and interaction have some proponents claiming that Canvas can do everything Flash can do -- but without the plug in. But what about browser support? Performance? Is Canvas really ready to dethrone Flash? Alon Salant, Ben Galbraith, Chet Haase, Gregory Veen, Nathan Germick Location-Based Marketing and Advertising: Targeting the Mobile Consumer Ballroom F Location based advertising is a new, exciting mobile advertising opportunity with huge potential. Powering navigation devices, mapping and social networking applications with advertising enables advertisers to target consumers where they are and when they are looking for information and incentives. Consumers will thus receive enticing offers and promotions in an unobtrusive... Shawn Gunn Love AND Money: Can Fansites Pay the Bills? Courtyard Rio Grande A Some people build content around things that they love, other people build content to make money. Can't you do both? Let's get together and talk about this issue and see if we can come up with some middle ground. Michael Kaply Making Sure The World Doesn't Suck: How Independent Content Can Save The Media 18ABCD Evan Shapiro, Jake Dobkin, Marc Lieberman Microsoft Bing: Behind the Scenes of The Decision Engine Ballroom C One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft's Bing didn't just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made... Ian Schafer, Aaron Lilly, Lynn Girotto, Stefan Weitz Music 2010: Playlists, Networks, Radio & Numbers You Need 12AB Technology has opened floodgates to a sea of music marketing resources and overabundance of data generated by behaviors and transactions. What are the most important numbers & what do they mean? What numbers are missing? Examine complex human interactions with music online: learn to define & synthesize data generated by music... Ariel Hyatt, Corey Denis Power-Ups & Press: How the Game Media Impacts the Gaming Industry 6AB From Pong to Starcraft II, from BBS to Twitter, from G4 to Ustream, how have media advancements shape the way we talk about video games? A creative crew of game press forerunners from unique backgrounds chat about their craft, history, observations, and predictions. Carly Kocurek, Chris Kohler, Karen Chu, Matt Chandronait, Philip Kollar Swarming Plato's Cave: Rethinking Digital Fantasies Ballroom B Technology has always been packaged with promises of better democracy, media, education, minds, and bodies. An intellectual tradition, from Plato onward, questions whether technology can actually deliver on these promises. Working from--and questioning--this tradition, we will examine how material technology is inextricable from fantasies of an ideal world. William Burdette, Timothy Schultz, John Jones, Henri Mazza, Amanda French The Future of the Digital Living Room Ballroom D The living room is the hub of home entertainment, but where is it headed? From betamax to VHS, DVD and Blu-ray...what's next? What role will the internet play in the living room, and how interactive will our entertainment become? Will hardware or content innovation ultimately effect the most change? Marc Whitten The Viral Lift: How Social Advertising Can PWN the Industry Hilton C We will be discussing realtime advertising models that leverage the contagious web. Using StumbleUpon and BuzzFeed's ad platforms as examples, we will provide insight into ways this new form of social advertising boosts campaigns and provides clients with bonus ROI aka "the viral lift." Jessica Amason, Garrett Camp Twittering Through Chemo - Survivors Unite 7 Two to three days a week for months chemo was lonely - twitter was there for me 24/7. No matter how sick I looked my tweets were all smiles. Social networks united me with the outside world! We are the greatest club you dont ask to be in. Twitter united us.... Drew Olanoff, Brian Simpson What We Learned Watching Kids with Homemade Flamethrowers Hilton H There lies an often overlooked universe of microcommunities flourishing in the nooks and crannies of the web. We have explored one of these: a vast, underground world of homemade flamethower videos. 1,500 clips later, we've returned with unexpected conclusions about the nature of community and culture online. Fantastically dangerous awesomeness guaranteed!... Tim Hwang, Sawyer Carter Jacobs World Cup 2010: Engaging U.S. Soccer Fans Online Hilton A/B In June, U.S. Soccer will step into the spotlight as the 2010 FIFA World Cup is staged in South Africa. ussoccer.com, online communities and social media tools play an important role in U.S. Soccer's efforts to grow the domestic passion around the world's most popular sport. Hear from U.S. Soccer's online... Javier Salom, Chris Hall, Beth Yehaskel Workplace Collaboration Goes Social Hilton D It's obvious that "business as usual" isn't working. Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in creating business solutions that work haven't changed in more than 20 years -- until now. This session... Nilofer Merchant The Circus Mashimus Lounge 3 Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots... Think Outside the Box Office Day Stage Think Outside the Box Office is the first nuts-and-bolts guide for filmmakers who want to take control of their own distribution and marketing destiny. Each chapter addresses an essential aspect of a film's release and gives specific techniques to filmmakers to create success with their films in today's marketplace. Covering everything... Jonathan Reiss Outsourcing Goes Social Hilton D Bert DuMars Daniel Ek Keynote Interview ACC L1, Exhibit Hall 1 SXSW Interactive is excited that Daniel Ek will participate in a keynote interview at 2:00 pm on Tuesday, March 16. The 26-year-old CEO and co-founder of the innovative online music service Spotify, Ek has been characterized as a serial entrepreneur. He started his first company in 1997 at the age of... Daniel Ek, Eliot Van Buskirk Mobile Content is Social Ballroom F Tom Watson, Justin Shaffer, Michael Sharon Welcome to the State of Now Ballroom E Jeff Pulver The Twitter Kids of Tanzania Ballroom E Stacey Monk, Melissa Leon, AJ Leon Epic Lulz Competition Winner & John Hargrave (Epic Lulz) Studio SX Epic Lulz "Funniest Content on the Web" Competition Winner - interviewed by John Hargrave, panelist, Epic Lulz: Secrets of Hilariouser Web Content Love 2.0 Ballroom E Marlooz Veldhuizen Digital Producers and Disruptors Ballroom E Natalie Lent, Sarah Ross 3D & Media: The Language of Sight 9ABC Using 3D animation we can mold and create stories that could never before be captured, felt, or described. We're often driven and inspired by what we can see, whether that's seeing the bottom line or seeing the benefits of an iPhone. Using 3D animation and video, language is no longer a... Megan Morris Airing Your Dirty Laundry Online - Therapy or Revenge? Courtyard Rio Grande A With sites popping up left and right which deride the people we've dated and hooked up with, are we crossing the line between talking things out to get it off our chest and putting things up for the general public to see in order to humiliate them? Alix McAlpine Artists + Fans = Powerful Change 19B Music has long been used to drive social change because it connects people on a pure emotional level, leveraging the power of artists' relationships with their fans. As new digital platforms continue to evolve, so do the opportunities for artists and causes to drive awareness, passion and action across vast audiences... Don MacKinnon Brand 2.0: Elevating an Icon Using Next-Gen Technologies Hilton D How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands. Paul Levine Can Web 2.0 Kill the Real Estate Industry? Ballroom E As web tools become more open sourced and mainstream, is the real estate industry in danger? Hear how the industry has failed as well as succeeded in adapting to the changes in technology. Learn if the industry has a future or if technology can supplant agents as it did in the... Lani Rosales, Benn Rosales Could The iPad Have Saved Gourmet? The (New) Future of Magazines Radisson Austin Rachel Sklar Cracking the Books ' User-Generated Content in Education Ballroom B œAge considers; youth ventures. This aphorism has never seemed more real than in a typical U.S. public school classroom: the students are operating on several levels simultaneously in media-saturated environments, while classroom teachers and publishers all seem to be standing on the sidelines, trying to catch up. Clyde Boyer, Ron Reed, Anita Givens, Margarita Pinkos Financing Media Productions in the New World of Distribution 13AB New media (internet, mobile, and other wired/wireless technology) presents exciting distribution opportunities for independent works. But we know that 'digital dimes', the revenue from new media, have not yet replaced 'analog dollars', the revenue from (shrinking) DVD sales. This panel explores how independent producers will finance their works in light of... Jason Janego, Dan Satorius, Jonathan Gray Get What You Want, Whatever It Is Courtyard Rio Grande B Unleash the power of your mind and emotions. How you think and feel affects what happens. Learn how to - use your thoughts and emotions for good; visualize what you want, feel gratitude and then manifest it; stop paddling against the current and float downstream toward success and happiness. Janie Gatlin, Trina Uzee Getting Your Company Funded Hilton A/B In this presentation, learn all the basics on how to take your company to the next level. Get the skinny on how to accept angel or VC funding without giving away the farm. There's so much jargon around financing and this session will debunk it all -- including term sheets, liquidation... Reid Hoffman, Justin Fishner-Wolfson How the Internet is Disrupting the Concert Industry 12AB Much has been said about how the internet has disrupted the recorded music industry. The live music industry is starting to be disrupted as fundamentally. This talk will explore how the internet is changing the way a concert is promoted, ticketed, discovered, experienced, shared and remembered. Ian Hogarth How To Save Journalism Hilton C Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century.... Drew Curtis, Jeff Webber, Kelly McBride, Matthew Palevsky Ian Albinson & Alex Ulloa (The Art of the Title Sequence) & Austin Kleon Studio SX Ian Albinson & Alex Ulloa (panelists, The Art of the Title Sequence) - interviewed by Austin Kleon (panelist) Interactive Infographics Ballroom A Insights and examples from the frontier of interactive infographics. The smart, interactive presentation of data is emerging as a new form of media. Still in an early stage, this format shows major promise. We'll explore what this is all about and where it's going. Ben Fry, Casey Caplowe, Eric Rodenbeck, Shan Carter Judaism 2.0 7 In a world that has become somewhat hostile, this panel will explore the different avenues Jews have started using New Media to talk about Judaism, Religion and Israel Chaviva Edwards, Mordechai 'Jonathan' Lightstone Listen and Hear Ballroom E Jeffrey Sass Maps, Books, Spimes, Paper: Post-Digital Media Design Hilton H The Internet is situated in the real world, and interesting experiences have to blend physical and digital. Mixing new technology - Arduinos, GPS, RFID, QRcodes - and old (web, paper), we present examples of the recently possible future, and the lessons we've learnt. And we'll make something along the way. Ben Terrett, Chris Heathcote, James Bridle, Michal Migurski, Molly Wright Steenson Marketing Strategies for Social Wait Now I'm Lost Hilton J Successful social media marketing campaigns are hard to engineer; harder to implement, except when your users do it for you without you asking... or even knowing. We'll discuss how - and why - exactly that happened when Sandwich Dynamics launched Birdhouse, and what social media marketers can learn about NOT leveraging... Geoff Barnes, Cameron Hunt Mobile Advertising in 2010: How to Pay the Bills Ballroom F Justin Siegel, Dennis Crowley Negotiating the Parent/Teen Divide Over Social Networking 10AB Parents are often at odds with their teenagers being on social networking sites. Can these sites please parents and appeal to teens simultaneously? This panel brings parents, teens, and experts together to address this digital divide and offer suggestions on how social networking sites can build a workable bridge. Drexel Grate, Karen Rayne, Nicole Parish-Butler, Sigorni Berry, Tom Parish Richard Rosenblatt Interview: Content On Demand Ballroom D As CEO of Demand Media and former Chairman of MySpace, Richard Rosenblatt is no stranger to harnessing the power of the crowd to build industry-changing business models. Having sold Internet companies with a combined value of more than $1.3 billion, the Web visionary's latest hit, Demand Media, is making world-wide waves... Dan Fletcher, Richard Rosenblatt Social Justice and Video Games 6AB This panel would look at racism and sexism in game design from the view of those in the industry and players. It will discuss solutions to create more inclusive games and work/online environments in a fun, interactive style conversation. Naomi Clark, N'Gai Croal, Latoya Peterson The Future is Now: Immersive Advertising as Gameplay 5ABC Zoic Studios Director Loni Peristere discusses an innovative production process developed during the creation of the first ever "4-D" interactive commercial for the highly anticipated game Killzone 2. Zoic Studos and Guerrilla Games companies, along with clear guidance from Deutsch Advertising, strategized a multi-stage project that would simultaneously address the design... Loni Peristere Veterans Find Unlikely Reinforcements Online: Nerds Radisson Travis Paul Rieckhoff Way Cool Maps: Beyond Simple Mashups Ballroom C Creatively add location to your websites or streamline your mapping process. Make your maps stand out from all the others. Learn how you can write code once and use it with Google Maps, Yahoo, Bing, MapQuest and more. Adam Duvander Your Online Identity After Death and Digital Wills 8A If you died tomorrow, would someone take care of your internet accounts? How do you tell subscribers the blogger has died? Every day people die and no one can access their email. Let's explore what can be done to manage your online identity after you pass on. Corvida Raven Time To Change The Way We See Social Media Ballroom E Hank Wasiak Slashing Through Red-Tape to Revolutionize Corporate Communication Hilton D After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline's social media efforts have emerged as a light-house for the Company's communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company's voice. Paula Berg Hip Hop Social: The Platinum Life The Belmont From the Mean Streets to the Penthouse Suites – Break into the big time and become a hip hop legend in Platinum Life: Web Edition, the new social lifestyle game from Heatwave Interactive. Come get a sneak peek at the Platinum Life and start making the benjamins in our game lounge.... Twitter and Photography Ballroom E Wm Marc Salsberry Twitter and Integrity Ballroom E Andy Dixon Brands Don't Think Like You Think They Think Hilton D One of the hopeful revenue sources for many internet startups is "ad dollars". How come they don't usually show up? Turns out that what you think brands want from the internet is not what they want. We will share some tips and insights learned from working with nearly 100 brands in... Benjamin Palmer Twitter and An Airline: Our Story Ballroom E Bowen Payson Become Immortal: Understanding the Digital After Life 8A When you leave the mortal world, your identity will ascend into the cloud. But the complications of digital preservation pose serious questions. Join us for an engaging discussion about the control, format and sustainability of the digital beyond. Evan Carroll, John Romano Beyond Scifi: Design For Surfaces and Big Screens Hilton K New computing is emerging with touch/gestural input and large-format displays. Interacting with big-screen TVs, tables and walls makes us feel like sci-fi visions of the future have finally arrived. But once the novelty wears off, what will be compelling and practical uses of these unique, social, often public platforms? Colombene Jenner, Daniel Williams Brilliant Second Acts You Must Steal Tricks From Courtyard Rio Grande B Few expect a lifelong job anymore and, in the creative industry, reinvention can be key to career longevity. This presentation curates jaw-dropping second acts of trailblazers who have matched or exceeded the success of their career first acts and presents the common predictors to steal for your own use. Jaime Woo, Mark Rabo Bruce Sterling Presentation Ballroom D Bruce Sterling, Jon Lebkowsky Facebook Status: 'Its Complicated' Courtyard Rio Grande A ''Sally Henderson is no longer in a relationship'' -Facebook We all read that line before about one of our friends. Facebook has penetrated our dating world. When did facebook status determine our relationships? What's the deal with Facebook flirting? How is it I know more about you from Facebook than you... Monique Lalonde, Dynin Khem Here Be Dragons ' Open Source Textbooks in K-12 Ballroom B For decades, large publishing companies have œowned the content we were taught, and in so doing structured the way teachers and schools delivered education. As Open Source publishing development expands moves to K-12, we are left with many questions about what our children should be taught and how. Keith Mitchell, Hugh Norwood, Joel Thierstein, Tom Burnett Hitting Bombs: Better Social Business Through Sports Metaphors Hilton J Teamwork. Preparation. Execution. Sports abounds with lessons for today's socially enabled business. This panel's Murderer's Row of sports fans/social media pros will make you laugh, make you think, and give you fresh perspective on how sports metaphors can elevate social media practice for you and your company. Kyle Flaherty, Tim Walker How to Be an Emergency Response Technician (ERT) 7 For many small businesses, the need for an IT person (aka "Emergency Response Technician" or "ERT") often falls on one employee who primarily has non-IT responsibilities. This humorous presentation will offer valuable tips and philosophies to improve the productivity, prioritization and sanity of that often-overwhelmed individual. Chris Fullman Mapping and Geolocation: Turnkey Approaches You Need to Know Ballroom C Local and location are all the rage right now, and it's become clear that sooner rather than later every app in the world, big or small, mobile or not, will have mapping and geolocative abilities baked right in. So what about yours? This panel will cover the ins and outs of... Lane Becker, Joe Stump, Kate Imbach, MG Siegler, Micki Krimmel Mobile Commerce Ballroom F Francesco Rovetta QR Codes and 2D Barcodes: Bridging Physical & Digital Ballroom A With SXSW launching 2D Barcodes as part of the registration process and as a way of accessing digital content on your mobile there will be a lot of interest in this technology in the coming months. This panel will explore these emerging technologies that create a link between the physical and... Antony Mcgregor Dey, Daniel Switkin, Elsa Vivero, Colleen O'Connell, Jonathan Bulkeley Remixing For The Masses 18ABCD In this panel we show how automatic music analysis and remix technology is making it easier for anyone to create their own music remixes, from simple alterations like adding more cowbell to your favorite song to complex manipulations that would be worthy of the next 'Grey Album'. Paul Lamere Sexting+Nudie Pics = Digital Violence Among Teens 10AB Pressure to send nude photos. Incessant text messages. Invasion of social networking accounts. All qualify as digital dating abuse, a growing problem in teen relationships. Find out how R/GA and the Ad Council have empowered teens to recognize and put an end to the abuse. Taras Wayner, Chloe Gottlieb Sick Clicks: The Evolution of Health Online 9ABC Will the Internet be the life support that saves the current U.S. health care system from death? As more people seek health information and alternative care through online mediums, a health care evolution is emerging where we are all the remedy. Jay Bernhardt, Ted Eytan, Jay Parkinson, Caley Van Cleave The Future of Social Gaming: 2012 and Beyond 6AB With the explosive growth of social gaming, the entire gaming industry is moving towards more interactive social gaming experiences. This future-focused presentation by John Pleasants-former President of Publishing/COO of Electronic Arts and current CEO of Playdom-will discuss what this shift means for gaming companies and players. John Pleasants The New Happy Hour - Getting Social With Games 5ABC Let's discover the next generation of social networking. What are meaningful ways people and friends can connect in today's world of IM, BBM and DM? Social gaming is the new happy hour as millions of people are connecting with their friends that are separated by time or distance through playing games.... Hugh de Loayza The State of Music Blogs In 2010 12AB Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what's around... Tessa Horehled, Nicole Poulos, Nathan Wright, Jesse Ervin, Greg Swan The Sweet, Sweet Sound of Internet Radio Advertising 19B If you want to make a real connection with consumers, tune into internet radio advertising. This emerging medium takes the emotional impact of radio and combines with the benefits of digital to create a powerhouse environment that attracts an audience you need to reach. Find out why they're so important... Eric Ronning Twitter and Music Ballroom E Steve Greenberg User Generated Advertising Hilton D The panel discussion will explore ideas around making advertising a more useful and participatory experience for consumers. What if users had incentives to create advertisements based on their own experiences? Could they engage the right audience with an appropriate message? Today's social web could take this mainstream in a spam free... Bindu Reddy Web-First Publishing: How Alt Weeklies Can Survive Hilton C In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it meant to be a newspaper publisher. Using the Tampa market as an experiment, they undertook a massive site redesign, built a production studio in a storage closet and opened their blog up to community journalists.... Jody Colley, Carly Carioli, Joran Oppelt, Stephen Hammill What New Media Has Wrought: Changing Legal Architecture 13AB Today, movies are often available online illegally BEFORE they reach theaters, DVD sales are tanking and Blu Ray hasn't met its promise yet. Many popular primetime TV shows are now distributed to viewers via the internet, and TV sets, PCs, set-top boxes and game consoles can now connect to the internet... Ted Cohen, Marcelino Ford-Livene, Nancy Prager Screw Brand Equity - Connected Brands Rule Hilton D Brand equity has historically been the method to evaluate the performance and worth of a brand. Does the measure need to evolve? Consumers live in a network world, where individuals, tribes, and experts, are all connecting with one another. Brands need to be connected to and intimate with these networks. We... Adam Lavelle It's All About The People Ballroom E Adam Wallace Social Media for Unsociable Companies Hilton D Todd Watson The Effects of Twitter on News Ballroom E James Cox, Brian Stelter, Ana Marie Cox The Convio Nonprofit Technology Bash Cedar Door Come party with the nonprofit technology community and Convio. Enjoy free eats, cocktails and the amazing patio at an Austin favorite, The Cedar Door, Home Original of the Mexican Martini. SXSW Interactive Closing Party Hosted by (mt) Media Temple The Mohawk (mt) Media Temple brings you the official SXSWi closing party once again! Help us make 2010 the most awesome (mt)+SXSWi blow out ever! Experience the party Tuesday, March 16th at the Mohawk. UKTI @ SXSWi British Embassy at Latitude 30 The massive success of the iPod and iTunes were just the starting point. With download & streaming services like eMusic, We7 & Spotify and social media communities becoming an essential pathway to music promotion, it is vital that the digital and music business sectors find more and more opportunities to interact. UK...